EDITORIAL: Have Marvel Studios Spoiled Their Fans?

EDITORIAL: Have Marvel Studios Spoiled Their Fans?

It's no secret that the Marvel Studios fanbase is quite large and unrelenting in a lot of cases. But have Marvel inadvertently spoiled their own fanbase beyond repair? Hit the jump to read my thoughts on the matter.

Editorial Opinion
By NovaCorpsFan - Jul 30, 2014 11:07 AM EST
Filed Under: Marvel Comics

Greetings all, thanks for taking the time out of your day to read this editorial! This article does contain some SPOILERS so be warned. Ever since the first Iron Man film, Marvel Studios has built up this repetoir of movies that ended with a stinger scene that would tease things to come. We got confirmation of an Avengers film in Iron Man and a teaser at the end of Captain America: The First Avenger, with the other films, excluding Iron Man 2, further setting up the climactic Avengers movie. That was what happened with Phase One, as the series has been dubbed. Those scenes were Marvel's way of keeping fans in  suspense for what was going to be one of, if not the biggest super hero movie of all time. We passed that. We're in Phase Two now after the massive success of Phase One. What strikes me now however, is that the fans of Marvel Studios (of which I'm now reluctant to say I am) don't want those stingers to stop being about setup. The Phase One scenes were there to set up the Avengers, that was the purpose they had and they served that purpose brilliantly. Now, moving into the end of Phase Two and Marvel Studios fans seem to have a sense of entitlement, as if they deserve more of these scenes to be revealing and expanding rather than just a scene. So far in Phase Two we've had Tony Stark's therapy session with Bruce Banner. Thor's decision to stay on Earth with Jane Foster and the Winter Soldier visiting the Smithsonian. These scenes have underwhelmed people for some reason or other, despite the fact that Thor and The Winter Soldier had mid-credit scenes that further set up the MCU.

Yet still, Marvel Studios fans get disappointed when the scene after the credits is of no consequence to anything. It baffles me that fans have gained such a sense of entitlement to every scene being as good as Nick Fury saying, "I'm here to talk to you about the Avengers Initiative." Or Thanos turning to grin at the audience. Those were just scenes. Like every other moment in the film, they're still just scenes. But I'm getting ahead of myself. The real reason I wrote this is due to the recent uproar at the leaked Guardians of the Galaxy after-credit scene. It's revealed that (highlight to view)Howard the Duck is featured in the scene and that it doesn't add anything new to the MCU. Like all the Phase Two after-credits scenes haven't done. But there's still the mid-credits scene, if there even is one and those have all done something to expand the MCU. But I decided to just take a look at the thematics of the Phase Two post-credits scenes. The Phase One scenes all served a purpose, they were setting up the Avengers and like I saidm they certinly managed it. But what are the scenes of Phase Two doing?

Quite simply, all of the Phase Two after credits scenes, except Guardians', are more personal. Thor deciding he loves Jane, Tony and Bruce having a "therapy" session, Bucky discovering his true identity. All those things establish a more personal aspect of a character within the MCU. What has Joss Whedon said countless times regarding Avengers: Age of Ulton? It's going to be a much more personal movie than its predecessor. So, rather than seeing those scenes as nothing purely because they don't set up anything for the future of the MCU, relaise that they are doing just that, just not in as obvious a way as the scenes of Phase One. The scenes are there to try and make the Avengers team members more human to us and establish a laidback kind of tone. They are the Avengers now, they don't know when the next threat is coming, so Marvel are cleverly establishing a calm before the storm type of scenario. Just like that party scene at Avengers Tower. If you look at it all that way, then these Phase Two scenes are just as cinematically relevant as the scenes of Phase One, just not in the same obvious way.

The fans of Marvel Studios have been spoiled by the post credit scenes of Phase One and that has blurred their vision so they cannot see what is actually going on with these post credit scenes in Phase Two. The only reasons people get underwhelmed are because of the level of hype Phase One was establishing and now that's what fans expect. I wouldn't be surprised if Marvel Studios are glad their fans aren't taking kindly to the new post-credit scenes because it'll just make Age of Ultron all the more impactful when these movies are all said and done for. Plus, Guardians is it's own thing, which has been stated countless times, so why the hell would they spoil that by connecting it to the bigger picture right away? Let it stand on its own two feet like Iron Man did.
Anyway, I'll be watching Guardians tomorrow fairly early in the day, so be expecting my review of the film. I hope you all enjoyed reading this editorial and you can go ahead and tear me a new one in the comments section now.

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EhMaybeSays
EhMaybeSays - 7/30/2014, 11:27 AM
@Pasto
Get that shit off this great editorial.
Pasto
Pasto - 7/30/2014, 11:28 AM
You guys are no fun.
Pasto
Pasto - 7/30/2014, 11:30 AM
I feel like I'm missing something. Was that pic hot-linked or something? Did another pic show-up or something?
kinghulk
kinghulk - 7/30/2014, 11:33 AM
havent read yet but instantly thought yes.
Pasto
Pasto - 7/30/2014, 11:34 AM
@MarkyMark
The comments section of most articles would beg to differ...
kong
kong - 7/30/2014, 11:41 AM
Great editorial and I never thought of that!!! Thumbs up!!!

Also I figured out who Pasto is

EhMaybeSays
EhMaybeSays - 7/30/2014, 11:41 AM
@Pasto
Sophie Turner is legal for all though js.
EhMaybeSays
EhMaybeSays - 7/30/2014, 11:42 AM
@TheReddestHood
That's clearly Gusto, Pasto is Chris.
Pasto
Pasto - 7/30/2014, 11:42 AM
@RedHood

kong
kong - 7/30/2014, 11:45 AM
@TheDudeRusty

Pasto
Pasto - 7/30/2014, 11:54 AM
NovaCorpsFan
NovaCorpsFan - 7/30/2014, 12:03 PM
Aw, now I wanna know what @Pasto posted.
yossarian
yossarian - 7/30/2014, 12:07 PM
I thought MS only made bullshit movies no one likes?
PAF
PAF - 7/30/2014, 12:08 PM
Yes. At the same time people need to take in account that GOTG was a huge risk. I don't think Marvel wanted to put an "important" end credits scene at the end of this because they didn't know if it was going to be a hit or a flop. Good article though, and I agree with you on the personal aspects.
GinjaNinja
GinjaNinja - 7/30/2014, 12:13 PM
is Pasto actually Gusto???
GinjaNinja
GinjaNinja - 7/30/2014, 12:14 PM
great editorial. People want to much from the end credit scenes. Except it now, one is probably going to add on to the movie you just watched, one is going to add on to the future of the universe. La-te-da
Pheezmatic
Pheezmatic - 7/30/2014, 12:21 PM
@Nova

...and don't forget about the One Shots they've been including in the DVD's since Phase 1. Now Winter Soldier won't even have one. Im starting to think Marvel realizes exactly what you're stating here and is trying to fall back on all the gift giving (i.e. these credit scenes, no one shot for WS, and lack of announcement overload at SDCC)...


DAMN US FANS!!! WHY CANT WE JUST BE GRATEFUL FOR WHAT WE HAVE BEEN GETTING AND WHY ARE WE SO IMPATIENTTTTTTTTTT!!!!!?????
MercwithMouth
MercwithMouth - 7/30/2014, 12:29 PM
Awesome write-up Nova!

@Pasto... I missed it. Gusto loves your kiddie porn pics though.
ruadh
ruadh - 7/30/2014, 1:11 PM
I definitely think they are. I don't feel I'm owed a thing, but appreciate when they do a movie I enjoy. Nuff said.
McGee
McGee - 7/30/2014, 1:39 PM
WHAT DID PASTO DO?

....I missed it. >:(
TheRedCondom
TheRedCondom - 7/30/2014, 1:47 PM
Yes, Marvel has their fans spoiled.

Agree with everything you said.

Still think its stupid that some people were getting mad because of the Howard the Duck after credits scene
McGee
McGee - 7/30/2014, 1:51 PM
Hahahaha!!!!!

So Pasto posted something Woody Allen would approve of.



McGee
McGee - 7/30/2014, 1:53 PM
GreenCondom done spoiled the after credit scene!

TheRedCondom
TheRedCondom - 7/30/2014, 3:37 PM
@McGee

Awww shit!

*doesn't delete comment
ManThing
ManThing - 7/30/2014, 3:38 PM
translation: blah bla blah blahblahblah blah-blahblah
MuttonMan
MuttonMan - 7/30/2014, 3:40 PM
At least Thor 2 and Cap 2 had mid-credit scenes that "furthered" the MCU... The only one that bugged me was the IM3 one because there wasn't a mid-credits scene and the the post-credits didn't add anything...

I don't know if I'm "spoiled", but I would like to e rewarded for staying until after the credits... That's why I felt ripped off with the IM3 one... If I found out that GotG didn't have a post or mid credit scene, that's fine, I won't stay for the credits. But if there is one, make it worth watching...

(I guess I am a bit spoiled...)
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