In 1933, publishers at Eastern Color Press, looking for a way to make better use of their printing equipment which frequently sat idle between jobs, came up with the idea of printing an 8-page comic section that could be folded down from the large broadsheet to a smaller 9 inch by 12 inch format. The result was the first modern comic book. Containing reprints of newspaper comic strips, this experimental comic book titled Funnies on Parade was given away for free. It proved so popular, however, that the following year Eastern published Famous Funnies and took the bold step of selling the comic for ten cents through chain stores. The enterprise was a smashing success and Eastern began churning out numerous reprints on a monthly basis. Other publishers, eager to get in on the profits, soon jumped on the bandwagon, and the comic book industry was born!
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