Taste and the Target Audience: A Study in Sub-Sub-Culture.

Taste and the Target Audience:  A Study in Sub-Sub-Culture.

We all have strong opinions about what makes a great genre movie, but are we missing the point entirely when it comes to the stuff we dismiss?

Editorial Opinion
By kerry67 - Feb 18, 2011 11:02 PM EST
Filed Under: Other

Tomorrow is my daughter's seventeenth birthday, and as one of her gifts, she asked me to take her to see "I Am Number 4," just the two of us. I knew going into this that the movie would likely not be one I would greatly enjoy, and I was not at all looking forward to it. It was, however, what my daughter really wanted to do, and she wanted to do it with solo time with her Dad, so the thought of not taking her never entered my mind, (I've sat through dozens of Jennifer Lopez romantic comedies in the name of marital harmony, so I was excited that this one was at least thematically in my preferred oeuvre.) Once the film began, it was essentially what I thought it would be, and I began formulating a review of the movie to post on this site afterwards. And then I received an epiphany: it didn't matter what I thought of the movie because it WASN'T MADE FOR ME.

Let me clarify: I hear fans of genre movies complain all the time about how they hate what they consider to be lightweight, fluffy "Emo" fantasy, Sci-Fi and horror, with the lion's share of the vituperation directed at, you guessed it, "The Twilight Saga." Now, I'm no fan of the series myself, and I prefer my vampires evil and arrogant (like most of my former girlfriends.) A vampire who is immortal, dresses like Eddie Vedder, and mopes about it for two and a half hours is simply not going to capture my imagination in the same way that an evil, undead Magyar prince who has come to town to despoil our women will. But the bulk of the audience for the "Twilight" books and movies is not the crusty 35-50 year old male demographic to which I belong. The people making Stephanie Meyer a very wealthy woman are the 14-26 year old females.

This is not really a big surprise to most of us. We already know that these properties and those like them are directed at teenage girls. What is surprising, however, is how resentful some of us can be at their success. When I was growing up, most, if not all sci-fi, fantasy and horror was considered, by general consensus of my peer group as well as the adult authority figures in my life, to be sub-standard literature or entertainment. Watching re-runs of "Star Trek" after school was not thought of as enjoying what I liked, but as some sort of borderline deviant behavior. And comic books? Anyone who read those past the age of 11 was clearly incapable of dealing with the "real world." Today, attitudes about genre material have changed as the fringe has become more mainstream. Nerds are "in." But the television shows, movies and comics which are much more respected now are still largely sold to a male audience.

For years, the creators of speculative fiction in all it's forms and media have asked the question "How do we attract the female audience?" Many well-meaning but ill-conceived initiatives have been brought to bear on this question, and most have died ignominious and embarrassing deaths. But now, someone has figured out the mystery of the female audience Rubik's Cube: release content that girls and women want to see. Sound's simple doesn't it? We are painting with a broad brush here, and your mileage may vary, but, by and large, BOYS AND GIRLS ARE DIFFERENT! We're not supposed to articulate that sentiment. Gender differences are a function of societal imposition, we are told; the only differences are the physical ones. This is, of course, absurd, as anyone who has ever been in a romantic relationship will attest. Males and females are wired differently. There have always been female fans of genre fiction and film, but they've always represented the tiniest fraction of the fan base. Until now.

You see, a 14 year old girl who reads or watches "Twilight" is being exposed to the world we all love: A world where nightmares walk and the impossible is commonplace. A world where the only limits to the stories is the imagination of the creator. So, let these ladies have their sparkly vampires and moody alien Messiahs. The world of fantasy has a big tent, and all are welcome here.

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Ethic
Ethic - 2/19/2011, 5:22 AM
Well written man =]

I don't think I've jumped on hate bandwagon about any film to the extent that some do. I don't particularly like the Twilight Saga but they're certainly watchable.
Truth is most films have an enjoyable element in there somewhere if you open your mind enough.
I love films and I'll watch just about anything.
kerry67
kerry67 - 2/19/2011, 1:10 PM
@MarvelDCSenior-It wasn't so much the "pretty boy" casting, but the story choices that made this more of a "teeny-bopper" kind of film. Without spoiling too much, one of the big eye-rollers for me was that just as the "bad guys" are approaching and about to unleash Hell, our hero decides to go to a party so he can look into the love interests eyes for entirely too much screen time. Even when confronted by the truth of his heritage, he continues to act in ways that jeopardize the entire planet.

It certainly had enjoyable elements to it, but I'd call it a rent unless you have daughters/girlfriends within that target market demographic. $10 a head is an awful lot of money to spend on a movie you don't absolutely love.
contrast
contrast - 2/19/2011, 3:43 PM
@kerry67-- I agree with most of what you say, but I do think that it's important to remember that regardless of whether we are the intended demographic or not, bad writing is bad writing.

I went to see "Twilight" when it was first in theaters. I'll admit it. I'm not at all the target demographic, but I wanted to know what all the hype was about. The film was poorly acted and had something that only loosely resembled a plot.

On the flip-side of this, "G.I. Joe: Rise of Cobra" was essentially aimed directly at me, and I thought it was one of the worst things I've ever seen.

but also... I recently watched "(500) Days of Summer", another movie that's outside of my area-of-viewage (for lack of a better term that suits the sentence structure, because I'm lazy and would rather make up a new phrase than re-word a sentence I'd already written, even though this explanation has taken up quite a bit of space...)

Hell, I don't even like Westerns, but I've seen "3:10 to Yuma" several times, because I think it's a great movie. (not counting the Coen Brothers version of "True Grit" because, while I loved that movie, it's a Coen movie, not a Western.)

I find that even if a movie is "not for me", if it's well-written, I can appreciate and enjoy it.
kerry67
kerry67 - 2/19/2011, 9:22 PM
@contrast-All good points. It is a shame that that we hold different standards to bear on what we watch versus what our children prefer. But the truth is that most of the kids in this country don't have the critical thinking skills necessary to effectively separate the wheat from the chaff. This wasn't a "bad" movie (certainly not G.I. Joe level bad), it was just a little...lazy, I guess, in relying on the teen angst movie tropes and cliche's that John Hughes invented (or at least perfected). Combine that with the over-emphasis on the romantic sub-plot and the flagrant use of an injured beagle to elicit "awwww" from the (mostly female) audience, and it pretty much screamed "I Am A Tween Chick Flick!" My daughter really enjoyed it, though, and there were some interesting concepts involved.
contrast
contrast - 2/19/2011, 11:30 PM
@kerry67-- I actually just got back from watching the movie. I thought it was decent, but I'd agree that it was a bit "lazy." I thought that if they ditched the romantic sub-plot (or at least didn't force it so damned much), aged up the characters a bit, and polished some of the kinks (particularly the fact that when the villain opens his mouth and talks, he becomes completely nonthreatening), this would actually make a decent "Captain Marvel" movie... Substitute John Doe for Lawson/Mar-Vell, Henri for Yon-Rogg (or some other Kree higher-up), Number Six for Phyla-Vell, Sarah for Carol Danvers, Sam for Wendell Vaughn, and the Mogadorians for the Skrull.

(to go further, have Number Six/Phyla-Vell loan Sam/Wendell her Quantum Bands during the climactic fight, then have the movie end on a similar cliffhanger-esque note, but have it reveal that Sarah/Carol has gotten some sort of power, obviously setting up Mrs. Marvel for a sequel.)
kerry67
kerry67 - 2/20/2011, 12:35 AM
@contrast- You just improved the movie by about 6o%. I would add to that, however, making your hero less of a whiney brat who makes more mature decisions.

I disagree about the villain, however. Watching him revel in the destruction he created was one of the highlights for me.

Another small nit to pick: shouldn't Henri be pronounced "Ahn Ree?"

I also LOVED ther giant bat-lizard thingys.
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