VENOM Director Ruben Fleischer Weighs In On That Controversial Venom-Less Teaser Trailer
The first teaser trailer for Venom didn't receive a particularly positive response from fans, especially as there was no sign of the titular character. Now, the movie's director has addressed that...
Source: Total Film Magazine
The marketing campaign for Venom has been pretty strong but it didn't exactly start out that way. The movie's teaser trailer didn't feature a single shot of the symbiote and made it look like a generic action thriller which many fans dubbed Tom Hardy: The Movie. Thankfully, the second and third sneak peeks were a vast improvement and seeing Venom in action has proved to be a pretty awesome treat!
Now, director Ruben Fleischer has weighed in on that teaser and while he acknowledges that it left fans feeling pissed, he also points out that it may have been a smart move that generated excitement.
"I'm really pleased with the way the marketing for this film has gone. I think the trailer guys have done a great job of building anticipation. The first trailer was truly a teaser. I think it did tease everybody. That's why people were pissed, because they wanted more. The truth is, the VFX weren't ready, so that's the main thing. But I also think it's good to leave them wanting more. Isn't that the first rule of entertainment, that you leave them wanting more?
"Hopefully people will be excited they get to see him in all his glory, and won't be disappointed by it. But they've also been, you know, really eager to see it. It's a sign of excitement that the marketing department has been able to build through the process. If they'd given everything away at first blush, I'm not sure that people would still be invested."
It's an interesting point and one which does make sense...to some extent. While the VFX not being finished is obviously problematic, a single shot of Venom would have generated a lot more positivity and an argument can be made that the teaser only served to create the negative feelings which still surrounds the movie. Still, with over a month to go, here's hoping Sony can now turn things around.
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