BLACK ADAM Thunders Into Theaters With $60+ Million Opening...But It's Not All Good News For DC's Latest

BLACK ADAM Thunders Into Theaters With $60+ Million Opening...But It's Not All Good News For DC's Latest

Black Adam is currently taking aim at a $60 million opening weekend in North America, but when that number is compared to 2019's Shazam!, this new era for the DCEU doesn't look quite so promising...

By JoshWilding - Oct 22, 2022 12:10 PM EST
Filed Under: Black Adam
Source: Deadline

Regardless of whether you think Black Adam is the greatest DC Comics movie of all time or another disappointing DCEU outing, the box office numbers are undeniably fascinating to delve into.

On the one hand, everything looks good for Dwayne Johnson's comic book movie debut. Despite falling short of initial $70 million estimates (a regular occurrence in this post-pandemic landscape), Black Adam has thundered into North American theaters with a $60 million - $62 million opening weekend. 

This is a career-best for The Rock outside of his cameo role in The Mummy Returns ($68 million), and exhibitors are understandably excited to have paying moviegoers back in their screens. 

Here's where things get interesting, though. 

Box office analyst Gitesh Pandya points out that, "Even if [Black Adam] rises to $65M for opening wknd, that will be 21% bigger than $53.5M opening of [Shazam!] in [April] 2019. Factor in 3 [years] of ticket price increases and [Black Adam] is likely to reach an audience size only about 10% bigger than Shazam's. With a production cost 100% bigger."

Marvel fanboy, DC fanboy, or somewhere in between, talking purely from a business standpoint, that's not great news. Johnson pushed for Black Adam to get his own movie after original plans called for him to appear in Shazam! and has used his massive social media presence to tout this movie as the start of a new era for the DCEU. 

The actor even spoiled that huge mid-credits scene cameo in advance in an effort to build hype, and has been sharing videos of audiences breaking into cheers and applause. 

Black Adam certainly isn't a flop and it stands a chance of making a decent profit once all is said and done. However, with Warner Bros. Discovery scrapping Batgirl because they didn't think it would make enough money, the new regime may have expected much more from this one and Johnson's anti-hero may no longer be at the forefront of future plans. 

Stay tuned for updates. 

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RockReigns
RockReigns - 10/22/2022, 12:21 PM
Gitesh is a DC hater 💀. Don’t trust his word for chit.
RolandD
RolandD - 10/22/2022, 12:27 PM
@SethRollins - So is the user right below. 😂
RockReigns
RockReigns - 10/22/2022, 12:31 PM
@RolandD - if it’s not Marvel, it’s an instant dislike. How crazy is that.
Rpendo
Rpendo - 10/22/2022, 12:32 PM
@SethRollins - math is math, guy.

65 is pretty bad, considering budget, hype, and starpower. If this thing can’t crack 50 domestic, that’s pretty rough.

Maybe it will crush overseas… who knows. Stranger things have happened.
dragon316
dragon316 - 10/22/2022, 12:59 PM
@SethRollins - I was getting same impression from grace blbefore I unsubscribed to her until she gave some dc movies hood score
ThorArms
ThorArms - 10/22/2022, 1:11 PM
@SethRollins - it's not his word tho. It's numbers
TruePunishment
TruePunishment - 10/22/2022, 1:12 PM
@Rpendo - you realize the $60 mil is domestic, right? This is just the North American box office, not worldwide.
Metropolisman71
Metropolisman71 - 10/22/2022, 1:13 PM
@Rpendo - what I don’t get is the negativity. There have been plenty of marvel films that weren’t very good but they don’t get constant negative articles like this. The math here says the movie is doing well and it still finds a way to turn a negative spin on it. I just don’t understand why this site is so biased. I’m pretty much done on this site. It’s not very good reporting…
Rpendo
Rpendo - 10/22/2022, 3:16 PM
@Metropolisman71 - I don’t know if it’s negativity. It’s getting a lot of coverage because it’s been being developed forever, it has major star power, and is seen by many (and was hyped to be) the savior of the DCEU. This level of scrutiny is to be expected.

I don’t really partake in the DC vs Marvel sniping. I don’t have a horse in this race.

I’m seeing it on Tuesday.
Metropolisman71
Metropolisman71 - 10/22/2022, 4:49 PM
@Rpendo - this film was just as good as any of the iron man films and those launched a universe. This is an absolute win if you ask me. Everyone gets to see a good movie and it may lead to a lot more. I do not get any negativity.
Metropolisman71
Metropolisman71 - 10/22/2022, 4:52 PM
@Rpendo - I don’t know whose walking into this film expecting it to be as good as the final avengers movie. It’s a building block like all the other solo films in the mcu and just as good. It’s a good step in the right direction but they’ve got like 15 movies of story to build up.
mastakilla39
mastakilla39 - 10/22/2022, 5:33 PM
@TruePunishment - Thats a terrible opening for a 200+ mil movie. Even Venom 1 and 2 opened higher. Sure the overseas can make up for it like the Fast films but exchange rates are worst now in our current economy. Not sure if WB is willing to invest more into a sequel of a disappointment. This is the very same reason Man of Steel never got a sequel. Black Adam may be following in Man of Steel's footsteps.

Heck, even Batman opened twice as much with an extra hour runtime. Haven't seen Black Adan yet but if it can't even get the Venom audience, then thats a huge DCEU problem.
DoubleD
DoubleD - 10/22/2022, 12:26 PM
That's less than Shang-Chi, Black Widow, Eternals during a Pandemic.

Spawnnn
Spawnnn - 10/22/2022, 12:30 PM
@DoubleD - So you tell me that movies carried by the biggest franchise ever did more money than the freaking Black Adam. So ouch.

Bot.
RockReigns
RockReigns - 10/22/2022, 12:30 PM
@DoubleD - I doubt Black Adam will have a 44% drop going into Saturday like Black Widow did 😏
TheHumanSpider2
TheHumanSpider2 - 10/22/2022, 12:35 PM
@DoubleD - You know how much I dislike the MCU, but those are FACTS, not a matter of opinion.

Also, nice to see Shang Chi getting recognition, best Marvel related thing Disney released since Endgame.
DoubleD
DoubleD - 10/22/2022, 12:37 PM
@Spawnnn - AND Black Adam has a 200 MILLION Dollar Budget. Double OUCH!
Spawnnn
Spawnnn - 10/22/2022, 12:38 PM
@DoubleD - AND you are still a bot.
DoubleD
DoubleD - 10/22/2022, 12:41 PM
@Spawnnn - I don't want to hear about Marvel Phase 4 NO MORE! :)
Superheromoviefan
Superheromoviefan - 10/22/2022, 12:26 PM
the movie is ok
the critics are more or less right
Spawnnn
Spawnnn - 10/22/2022, 12:26 PM
That final suit was fire. The best since classic Aquabro.
JohnnyTBP
JohnnyTBP - 10/22/2022, 12:31 PM
I’m in the theater now with about 30 mins til start time
Feralwookiee
Feralwookiee - 10/22/2022, 12:35 PM
@JohnnyTBP - My condolences.
bobevanz
bobevanz - 10/22/2022, 12:51 PM
@JohnnyTBP - you sit through 30 minutes and then 25 minutes of previews before a two hour movie? Holy crap lol I saw up with 5 mins of previews left
ObserverIO
ObserverIO - 10/22/2022, 2:03 PM
@JohnnyTBP - Don't you dare leave now! If I had to sit through OVER 2 EFFING HOURS of this shit, YOU have to too! Stay there! Don't you dare [frick]ing leave!!!
Keep your eyes peeled for the cul-de-sac of a cameo at the end!
Ha1frican
Ha1frican - 10/22/2022, 2:14 PM
@JohnnyTBP - Why would anyone go to a theater that early? Do you guys not have assigned seating
hue66
hue66 - 10/22/2022, 6:10 PM
@JohnnyTBP - how packed is the room
PapaSpank54
PapaSpank54 - 10/22/2022, 9:37 PM
@JohnnyTBP - how many seats are there? Is there smoking?
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