Disney Will Air Two To Four Trailers During This Year's Super Bowl As Most Studios Give The Event A Miss

Disney Will Air Two To Four Trailers During This Year's Super Bowl As Most Studios Give The Event A Miss

With so much uncertainty surrounding the release of movies on the big screen in 2021, most studios are avoiding the Super Bowl, but Disney will share at least two sneak peeks at what they have planned...

By JoshWilding - Feb 03, 2021 03:02 AM EST
Filed Under: Disney
Source: Deadline

The Super Bowl is fast approaching, and for film fans, the most exciting thing about the event are the trailers shared during commercials. As you might expect, most studios won't be forking out for pricey TV spots this year, especially when there's no guarantee those movies will even be released.

Amazon will share a trailer for Coming 2 America after acquiring the sequel from Paramount Pictures, but that studio won't be hyping up any of its delayed titles (like Top Gun: Maverick and A Quiet Place Part II). This was to be expected, of course, and execs are understandably cautious right now. 

As per usual, Sony Pictures and Warner Bros. are giving the Super Bowl a miss, and that means we won't be getting anything new from Zack Snyder's Justice League. Universal Pictures, however, will have at least one trailer for M. Night Shyamalan's new thriller, Old

On the plus side, Deadline confirms that Disney is expected to have between two and four trailers. Raya and the Last Dragon is a strong possibility, as is Black Widow. However, it seems the priority could be streaming titles like The Falcon and The Winter Soldier and Loki. For Disney, it's worth generating excitement for its streaming platform, especially if it increases subscribers. 

We'll have to wait and see, but keep checking back here for the latest updates!

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Doomsday8888
Doomsday8888 - 2/3/2021, 3:27 AM
That shit is expensive but then again...it's not like Disney doesn't have the money, so...
Scarilian
Scarilian - 2/3/2021, 3:31 AM
Probably going to get something for Shang Chi, maybe a basic teaser. It was originally releasing February 12th to appeal to benefit from the Chinese New Year - so having a teaser trailer come out a few days prior to the Chinese New Year would get people interested.
Mugens
Mugens - 2/3/2021, 3:34 AM
Makes sense to advertise. Not sure why other studios think it isn't. Everyone knows the status of movie theaters at this point, but still think its a good idea to let the public know what you have waiting in the wings. Builds up anticipation. Plus advertising fees for the Super Bowl will be at a steep discount this year. Shouldn't pass up a deal such as this, cuz it won't last.
WeaponXCII
WeaponXCII - 2/3/2021, 3:44 AM
There’s a strong possibility that this is where we find out where Black Widow stands.
bobevanz
bobevanz - 2/3/2021, 4:07 AM
Hmm if they announce Black Widow as available to buy now, kind of like what Netflix did with that shitty Cloverfield spin off, would work. But it'll most likely be Shang chi, Rya, Falcon and Loki. I'm hoping for eternals! But that's so far out
RegularPoochie
RegularPoochie - 2/3/2021, 4:14 AM
Chang Chi,Eternals, Loki and FTWS.
Dean5
Dean5 - 2/3/2021, 12:25 PM
I just want a look at Spider-Man 3. I literally could not give a shit about anything else... But we most likely won't be getting one...
RolandD
RolandD - 2/3/2021, 12:27 PM
Captain America 4 with Chris Evans as (not old) Cap. I can dream, can't I?
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