EDITORIAL: The Idea Situation For Marvel Film Rights

EDITORIAL: The Idea Situation For Marvel Film Rights

It goes without saying that this is an opinion piece and should be treated as such. With that out of the way, let's have some fun! Click on for my views on where we currently stand of the Marvel movie rights.

Editorial Opinion
By TheDarman - Mar 22, 2014 09:03 PM EST
Filed Under: Other
Source: The Netflix Series

Marvel’s heroes are divided. And while this may sound like the AWESOME kick-off to the next comic book storyline or movie, it is a simple, sad truth that us comic book fans have to deal with with the movies. They are divided across multiple studios. And there is nothing we can do about it. It really isn’t Sony’s fault or Fox’s fault or even Marvel’s fault. Marvel was in financial trouble and auctioned off properties to other studios to produce films where they’d get a portion of the profits (albeit it a small amount). Marvel can’t be blamed for not having the foresight that they’d be able to make their own studio, nor would they have been able to without auctioning these properties off. And Sony and Fox simply snatched up the hot properties like any company would, fair and square.
 
But it’s still sad that we will never see these characters interact on the big screen. And a lot of people say that DC has the advantage for this reason: Marvel’s most popular character is locked up at another studio whereas Batman is right at home. The problem DC is having is getting up off the floor. However, why does the fact Marvel has multiple characters auctioned off HAVE to be a bad thing? Why can’t they use this to their advantage?
 
Marvel acquired the rights for Daredevil and other street level characters just a bit ago. And they’re putting them in cool, 13-episode miniseries. Which means we get more of the characters than we otherwise would. But, I can’t help but feel, as Peggy Carter said, “You were meant for something bigger than this.” These characters don’t, in my opinion, belong on TV screens but that is where they must go because Marvel doesn’t have the time nor money to develop them for the big screen. But, another studio does and would love to have them: Sony.

Sony never had the opportunity to work with Daredevil. They never attempted a Luke Cage movie or an Iron Fist film. And I’d love to get a few shots at developing characters that are easier and closer to the mainstream than Ghost Rider. But the main reason I want these characters at Sony is because of their relationship to Spider-Man. They all are smaller characters, at a city-level scale that belong in the same place fighting crime together. Sony could utilize them in ways that Marvel never could and bring out a fully operational universe.
 
Heck, why even stop there? Sure, it is legally impossible to get these characters to share the screen together while they are at separate studios. However, we all heard about how the OsCorp Tower was supposed to appear in The Avengers. And while people like to say Easter Eggs mean nothing, I would say they absolutely do. By having OsCorp Tower there, not only implies it exists, but outright says this company exists. It also says it is legitimate. It isn’t a worthless Easter Egg like R2-D2 in Star Trek but it shows that OsCorp is a huge corporation that truly is legitimate because they have A BUILDING. What does this mean? I think it means that we could have off-hand, interconnected references to the other movies.
 
Which means to me, from now on, make contracts so that they are able to reference events but are not able to use footage from nor are they able to use the characters. While this might still tick some people off, I think that is enough for fans eager to see that they all belong in the same universe. So, this would mean that Sony, with the vigilantes, would be mining out their own sect of the Marvel Cinematic Universe.
 
For Fox, I believe they have way more issues than Sony. Sony’s Spider-Man franchise, as of right now, is small and isolated, easy to bring into the Marvel Cinematic Universe without much huss or fuss. Fox’s X-Men, though, have done an incredible amount and the continuity is a huge mess. It says a lot about how good a job Marvel Studios has done when their biggest continuity error is the last shot of the Incredible Hulk implying something that was retconned. I’m thinking it might be time for Fox’s X-Men reboot (one that we might getting through X-Men: Days of Future Past, much in the same vein as Star Trek (2009)). As for what Fox should do, I’d say stick with the X-Men. Do what Marvel did with the Avengers. These characters are so rich that you could do an X-Men: First Class film, a Wolverine film and a Jean Grey film all building to the first X-Men movie at the end of each phase.
 
In fact, the phase idea has worked so well, I’d argue that everyone should adopt it. And have all these phases run against each other to build up to a respective team-up movie so there is a team-up movie for each studio every three years (or a Marvel Team-Up movie every year).
 
As for the Fantastic Four, I think their creative opportunities aren’t being realized at Fox. I don’t hate Fox nor is it about my dislike for the original Fantastic Four movies. I have faith in the reboot but I don’t think the Fantastic Four were ever intended to be in a universe or crossover with the largely isolated X-Men. The Fantastic Four belong with the larger-than-life part of the universe that Marvel Studios has been so great at building.
 
I think every studio should have a mission: Marvel Studios to craft the big, world-changing, larger-than-life films; Sony to bring the gritty, crime-ridden New York City streets alive with vigilantes; Fox to secure a part of the universe where mutants are hated and tormented. With the references, it will allow Marvel (which by itself can only produce two movies a year) into a monster franchise that can build in five or six movies a year in the same universe. This would really beat DC into a place they couldn’t hope to recover from.
 
So, what do you guys think of my idea? Would you like to see this as well? Or are you a Marvel purist that wants everything produced in-house? Comment below and let me know!

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TheDarman
TheDarman - 3/22/2014, 9:58 PM
Ah man! It double-posted! I didn't mean for this to happen. Sorry!
GizmoEl
GizmoEl - 3/22/2014, 10:05 PM
It's actually a really great idea. One thing I'm wondering is this. When Disney bought back the merchandizing rights to Spider-Man, didn't they purchase Television rights? It's possible to make Spider-Man and his villains appear on the small screen (Netflix), as long as they don't show up on the big screen.

In fact, doesn't Marvel own television rights for ALL their characters? I know it applies to cartoons etc, but I wonder if live-action television is allowed as well.
TheDarman
TheDarman - 3/22/2014, 10:11 PM
@GizmoEl Marvel owns the television rights for Spider-Man. But I'm not sure if they own the live-action rights because I think Marvel is allowed to make feature length Spider-Man animated films but not live action. So I think it might only be animation as I think it might be written in the contract so Marvel couldn't overstep Sony is some way. But that is a good question, I just don't know the answer to that. The only issue other than that I could imagine is they wouldn't be able to reference Spider-Man outside of the television world...
MightyZeus
MightyZeus - 3/23/2014, 12:48 AM
You have some interesting ideas. I would not mind seeing some of those ideas work.
Ace101
Ace101 - 3/23/2014, 2:03 AM
i agree 100% with that paragraph about the fantastic four. As much as i dont like the previous 2 movies and dislike what i am hearing with the new reboot, its the fact that would be best utilized in the FOX universe that has me wanting them to revert back to marvel studios where they will be creatively utilized in the MCU.
CherryBomb
CherryBomb - 3/23/2014, 6:26 AM
I think the reason they've chose the Netflix series heroes like Daredevil, Luke Cage, Jessica Jones etc... Is because their characters rely on a much darker, even R rated telling of the tale that isn't as widely universal to younger ages.

People don't realise that Marvel/Disney relies a lot on toy sales when a film is released. If a film sells a lot of toys, then you have a big winner. But toys for a grittier series like daredevil aren't really going to work. So I think having Daredevil and the other characters on TV is a great way to expand the universe for lesser known properties and fully explore them in a way that's safe for Marvel. Who knows, if they're big hits we could see a feature film.

Also about having references in other movies, yeah having establishing shots that vaguely show Oscorp is great. But as soon as you open up larger references that fully and obviously establish the properties in the same universe you have problems of "spiderman is fighting electro and why aren't SHIELD doing anything got any other hero?"

I don't think mutants and Avengers should exist in the same universe, I like them separated, X Men, even though these people have powers, they feel a lot more grounded and realistic and you feel for their struggle more. Also, I don't think Marvel/Disney would ever give us a violent or gritty Wolverine that exists in the same universe as Iron Man.
SmokinIndo
SmokinIndo - 3/23/2014, 7:00 AM
I have a feeling Marvel is going to pursue the Mutants and X-Men regardless of who has the rights. If Marvel was able to sneak Scarlet Witch and Quicksilver into AoU because of their Avengers ties, then they should be able to do the same with the entire X-Men. After-all, the X-Men ARE in part the Avengers in the comics now.

@CherryBomb

It's not like Fox has given us a violent or gritty Wolverine either.
PAF
PAF - 3/23/2014, 7:16 AM
@CherryBomb

Disney/Marvel don't rely on toy sales. That's WB.
pepe
pepe - 3/23/2014, 8:37 AM
Fox, give back the rights to Marvel.... And everybody is happy.
Marvel, or should I say Disney should use their army of lawyers to get X-men and FF back. They should try harder... Get mideaval on dat a*s....
CherryBomb
CherryBomb - 3/23/2014, 8:54 AM
@the1egens1ives

Fox's Wolverine is pretty violent and aggressive, a fraction of Logan in the comics but still, do you think Disney/Marvel will make a more violent, closer representative of Wolverine, seriously?
Super12
Super12 - 3/23/2014, 8:54 AM
Idea: a thought or conception

Ideal: optimal

You might wanna check your title and make some edits.
JoJo1982
JoJo1982 - 3/23/2014, 8:57 AM
@cherry

Nope!!!
CherryBomb
CherryBomb - 3/23/2014, 9:00 AM
@TheRealRemy

I didn't say the MCU was grounded, I just meant the FoX-Men universe feels more grounded. It's just my personal opinion, with the Inhumans, the majority live in isolation in their own society unlike X Men who are more known, so integrating them into The Disney/Marvel cinematic universe will be tricky unless the MCU is entirely rebooted which could probably happen at some point.

@PAF

Disney are the master of toys, maybe rely was a bad word, but their toy sales do make an impact, as does with some WB properties.
ManThing
ManThing - 3/23/2014, 9:02 AM
Yeah the word you were looking for was "ideal"

I hate Fox CBMs. Marvel films are struggling with quality issues right now, and the last thing they need is do muddle things even more.

NOW I do totally like this idea about sharing properties. Fux has a Scarlet Witch and Qucksilver and Marvel has a Scarlet Witch and Quicksilver.

If they could just develop that precedent even further, and work their way up to something a bit more weighty perhaps... such as a Marvel version of Wolverine or Beast..
I could get behind that. I think that that is probably being talked about. If they can do THIS, well then maybe they can do THAT..
JoJo1982
JoJo1982 - 3/23/2014, 9:07 AM
@remy

Your pretty wrong on the marvel studio is more violent then fox studios...... Smh

C'mon buddy
TheERN
TheERN - 3/23/2014, 9:10 AM
I like the idea of hitting the X-Men reset button. After the upcoming X-Men Apocalypse, just do a massive reset. change actors story and yet (in the star trek fashion) change the future story lines but at the same time realize (through professor x) the other future also happened.
QuestionDAnswer
QuestionDAnswer - 3/23/2014, 9:11 AM
If Marvel doesn't get the rights back to all of their characters, then we will never see proper and faithful adaptions of stories like Civil War and Infinity Gauntlet. You know, big crossover events that require the whole MCU and their villains like Doctor Doom, Galactus and Apocalypse.
UltimateHunt
UltimateHunt - 3/23/2014, 9:14 AM
By 2021 went CBM"s are death or went people are tired of them and wont see them no more. Then we will see a cross over, money is the main. Shit if CBM's goes down down then we might even see a marvel vs dc cross over. Think about it, we might get 3 films every year from marvel and one by dc and one sony, one fox, thatz alot and GREAT. But thru time eventually CBM will ran off like everything (remember the action 80's)
Great article
JoJo1982
JoJo1982 - 3/23/2014, 9:15 AM
@remy

Bulleyes putting a pencil thru kingpin's guard neck and stabbing frank miller in the head
A ninja turning into nothing but blood and guts TWICE in the wolverine unrated version just pretty much take cake
Ryguy88
Ryguy88 - 3/23/2014, 9:17 AM
Cool write up, but a few things:

I really don't think Marvel's goal is to beat DC into a place they can't recover from. They can both co-exist and the success of one can likely benefit the other.

The Fantastic Four are, as we all know, going through a reboot and the likely outcome of which is to capitalize on all of the missed opportunities by the first run of films. It could be very well be that larger than life situation you're looking for.

And lastly, who the hell wants to see a Jean Grey movie???
JoJo1982
JoJo1982 - 3/23/2014, 9:18 AM
Heck wolverine slicing off that crappy Deadpool's head in origins

JoJo1982
JoJo1982 - 3/23/2014, 9:20 AM
I mean 2 movies had unrated version already just so they can get away with blood and cussing in it
revloveR
revloveR - 3/23/2014, 9:21 AM
you're problem is you want too much too fast. why is it bad that those characters are going to netflix? and who's to say that they won't end up in future films? the marvelverse is all inclusive. they more than likely will. but tv/netflix will be a good source of revenue. they'll make money off of those characters without over saturating the the movie market which some people still fear ( i don't really by that, a good movie is a good movie)

i do wonder though that, disney had the money to buy star wars, they must have had the money to buy spidey/ff4.
JoJo1982
JoJo1982 - 3/23/2014, 9:21 AM
Dr doom blow a hole into a guy's chest in that bad FF movie
Ryguy88
Ryguy88 - 3/23/2014, 9:22 AM
Remy, those were all pretty cartoony scenes save for maybe Thor's hand being chopped off (via hologram btw) but I'd say Wolverine being impaled by a katana or Magneto forcing a coin through Shaw's head was more violent.

But I think the main difference is the tone. The X-men films go for a more mature atmosphere where Marvel is more concerned with keeping things light via comedy and by not focusing on loss or tragedy. Not saying its bad, just a different angle.
JoJo1982
JoJo1982 - 3/23/2014, 9:24 AM
Winter soldier movie probably ain't no joke

But I still think Fox studio at least takes the lead as fas as being more violent approach then marvel studios

Marvel studios would never try and do a Deadpool movie, while Fox is trying
GiantNerd
GiantNerd - 3/23/2014, 9:26 AM
Is it supposed to be "The Ideal Situation"?

The title is driving me nuts. I think I have OCD now.
Ryguy88
Ryguy88 - 3/23/2014, 9:29 AM
JoJo, didn't you know, Marvel Studios are better at everything! They make movies that are both more violent and more family friendly! ;)
JoJo1982
JoJo1982 - 3/23/2014, 9:30 AM
@remy

Well remy u know it's true, cause MCU hasn't done a unrated version of any movies, cause they like to keep their violence at a certain level


C'mon buddy they even announce like what 6 or 5 yrs ago that they would never do a r rated movie or even attempt on doing it
JoJo1982
JoJo1982 - 3/23/2014, 9:31 AM
@ryguy

Lmao
Ryguy88
Ryguy88 - 3/23/2014, 9:34 AM
Dunejedi, just out of curiosity, why do you dub them 'Farce-Men'? Is it that they feature the wrong characters in their films or is it that you think they portray characters like Wolverine, professor X, Magneto, Mystique and Beast wrong?

I feel that although they may not use some peoples favourite lineup of characters, and I am included in this group, they do however get the characters that they feature prominently right.
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