Has THE NEW AVENGERS Rebrand Paid Off? THUNDERBOLTS* Jumps 49% For Strong $7.5M Tuesday

Has THE NEW AVENGERS Rebrand Paid Off? THUNDERBOLTS* Jumps 49% For Strong $7.5M Tuesday

Marvel Studios' Thunderbolts* struck an impressive $7.5 million on Tuesday after a 49% jump from Monday. Could this have something to do with the recent New Avengers rebrand?

By MarkCassidy - May 07, 2025 05:05 PM EST
Filed Under: Thunderbolts

After a somewhat disappointing debut and the third-lowest first Monday in MCU history, Marvel Studios' Thunderbolts* has rebounded (momentarily, at least) with a strong Tuesday haul of $7.5 million at the domestic box office.

Thanks to a 49% jump from Monday, the antihero team-up film now sits at $86.8 million in the US and $172.9 million worldwide on a reported production budget of $180 million (before marketing costs).

Earlier this week, Marvel began the process of rebranding the movie as The New Avengers. The marketing campaign is believed to have kicked off a little earlier than planned when the opening weekend numbers came in, but it sounds like it was always set to begin shortly after the movie hit the big screen.

“It felt like, if Val is also trying to pull a switcheroo and sell the New Avengers to the world, we could do that, too,” director Jake Schreier explained to The New York Times in a recent interview. “Especially given that the asterisk has been on the movie for a year, hopefully it doesn’t feel sweaty — it feels like this was a plan and we built up to it.”

“It’s very fun [Marvel was]open to embracing that,” the filmmaker added. “It’s so interesting in this world, and Kevin [Feige] talks about it sometimes, where sometimes they wanted things to leak and they don’t. I think we all assumed that it would be a bigger part of the conversation already, so it’ll be interesting to see what happens.”

 Marvel Studios hasn't officially changed the movie's title to The New Avengers, and is simply "spelling out the asterisk" as part of a new marketing push. It seems to have paid off, but it's also worth noting that a lot of people may simply have been waiting for Discount Tuesday before going to see it!

Let us know what you made of Thunderbolts* The New Avengers by voting in the poll below, and be sure to elaborate in the comments section.

SuperSurvey

In Thunderbolts*, Marvel Studios assembles an unconventional team of antiheroes — Yelena Belova, Bucky Barnes, Red Guardian, Ghost, Taskmaster and John Walker. After finding themselves ensnared in a death trap set by Valentina Allegra de Fontaine, these disillusioned castoffs must embark on a dangerous mission that will force them to confront the darkest corners of their pasts. Will this dysfunctional group tear themselves apart, or find redemption and unite as something much more before it’s too late?

Returning to their Marvel Cinematic Universe roles are Florence Pugh, Sebastian Stan, David Harbour, Wyatt Russell, Olga Kurylenko, Hannah John-Kamen and Julia Louis-Dreyfus. The cast also includes newcomers to the MCU—Lewis Pullman, Geraldine Viswanathan, Chris Bauer and Wendell Edward Pierce.

Jake Schreier directs Thunderbolts* with Kevin Feige producing. Louis D’Esposito, Brian Chapek and Jason Tamez serve as executive producers.

THUNDERBOLTS* Concept Art Reveals The Wildly Different Spec Ops Version Of David Harbour's Red Guardian
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THUNDERBOLTS* Concept Art Reveals The Wildly Different "Spec Ops" Version Of David Harbour's Red Guardian

THUNDERBOLTS* Concept Art Reveals A Very Different Look For Hannah John-Kamen's Ghost
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THUNDERBOLTS* Concept Art Reveals A Very Different Look For Hannah John-Kamen's Ghost

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HeavyMetal4Life
HeavyMetal4Life - 5/7/2025, 5:17 PM
My theater was pretty packed last night.
SuperiorHeckler
SuperiorHeckler - 5/7/2025, 6:59 PM
@HeavyMetal4Life - That's what she said! 😁
UncleHarm1
UncleHarm1 - 5/7/2025, 7:10 PM
@SuperiorHeckler - Now that's a superior heckle
Sinner
Sinner - 5/7/2025, 5:17 PM
The OG’s are great and all but I’ve always loved a rag tag team of B-list Avengers and this is that and that done well
JurassicClunge
JurassicClunge - 5/7/2025, 5:26 PM
I didn't enjoy it as much as others but I'm glad it's making money.😮‍💨
bobevanz
bobevanz - 5/7/2025, 5:28 PM
@JurassicClunge - Debbie downer lol
JurassicClunge
JurassicClunge - 5/7/2025, 6:07 PM
@bobevanz - lol 😆 what can I say man, its just not all that to me lol

By no means terrible and defo better than brave new world lol (but that's not hard to top) 😩
Methos5000
Methos5000 - 5/7/2025, 5:27 PM
Now the debut was disappointing?
MakeAmericaGrea
MakeAmericaGrea - 5/7/2025, 5:51 PM
@Methos5000 -

It was less than the debut of the bomb Craptain UnAmerican.
ShellHead
ShellHead - 5/7/2025, 5:53 PM
@MakeAmericaGrea - Settle down dork
ObserverIO
ObserverIO - 5/7/2025, 6:35 PM
@Methos5000 - It was always disappointing. It's called spin. Read the numbers, not the headlines.
Methos5000
Methos5000 - 5/7/2025, 7:31 PM
@MakeAmericaGrea - neither was a bomb you dumbass troll. I was commenting that this site and author were talking about how solid the opening was 2 days ago. Now go back to trolling dipshit.
Methos5000
Methos5000 - 5/7/2025, 7:32 PM
@ObserverIO - no it wasn't
Nolanite
Nolanite - 5/7/2025, 8:04 PM
@MakeAmericaGrea - Captain Falcon*
Nolanite
Nolanite - 5/7/2025, 8:05 PM
@Methos5000 -
How about you shut your mouth and accept the fact that it is a flop.

Nolanite out
epc1122
epc1122 - 5/7/2025, 10:27 PM
@MakeAmericaGrea - how was any of captain America brave new world unamerican? Because it was a black captain America?
ObserverIO
ObserverIO - 5/8/2025, 6:59 AM
@Methos5000 - Is that actual denial or do you just not realise that the movie made less than BNW (which flopped) with the same budget? It is very possible that Thunderbolts/New Avengers could still actually flop.
Methos5000
Methos5000 - 5/8/2025, 9:24 AM
@ObserverIO - @ObserverIO - no it's not denial, it's not being a complete moron and believing bullshit budget information that studios release so they can manipulate tax breaks and screw people on back end deals. Like do you believe that somehow the Marvels and Quantumania somehow are by far the highest budgeted Marvel movies even though they were shot in the Volume and had almost no highly paid actors? Or did they inflate the budgets massively to get the huge UK tax credit? Same thing with Secret Invasion. 90% of that series is Sam Jackson or someone else having conversations, yet the budget was 211 million when disney owns multiple VFX houses that say they are overworked and under payed?. Get real. Basing a movie's performance in pre pandemic box office models is just stupid.
ObserverIO
ObserverIO - 5/8/2025, 9:30 AM
@Methos5000 - So not denial just conspiracy theories.

If they are lying about the budget at all then it's more likely to actually be way higher than what they've told us rather than lower. That's usually how it is. Like with BNW for example. They said it was $180 million but the rumors are that it's closer to $300 million.

But they have told us that BNW was $180 million. And they have told us that Thunderbolts is $180 million, so even when you factor in the conspiracy theories the two are directly comparable.
If they're lying about Thunderbolts' budget then they're lying about BNW's budget too.

The movie is making less than BNW. That's a hard fact.
If BNW was disappointing then Thunderbolts is disappointing too.
ObserverIO
ObserverIO - 5/8/2025, 9:30 AM
Unless you're trying to tell me that BNW didn't flop and neither did Quantumania or The Marvels.
Methos5000
Methos5000 - 5/8/2025, 2:46 PM
@ObserverIO - it's not a conspiracy, it is how business works. And Thunderbolts is not a known property, yhat was the 4th CA film. They will make plenty of money from both. You dipshits with your anti Disney bullshit somehow believe they are going out of business is ridiculously stupid.
Methos5000
Methos5000 - 5/8/2025, 2:58 PM
@ObserverIO - no. Take 2 seconds and Google the term hollywood accounting. And think on this Batman 89 had a 48 mil budget and made 411$ at the box office alone. And to this day, despite tv, home release, Merchandise, streaming and all the other revenue, they still claim the movie has not gone into profit. They have been sued multiple times by the people who had profit sharing agreements. Same thing happened with New Line and LOTHR.
ObserverIO
ObserverIO - 5/8/2025, 5:32 PM
@Methos5000 - Since you didn't answer I'm gonna take a wild guess that you don't believe any Marvel movie has flopped or been a disappointment.

Thunderbolts is one of the lowest opening weekends of an MCU movie ever. Fact.
How is that not disappointing?

And what is it you're saying about Batman exactly, are you saying it did make a profit and the people suing them are lying or that it didn't make a profit and we've all been lied to?

I'm pretty sure Batman was a huge success. And I'm pretty sure Eternals, Quantumania, The Marvels and BNW flopped. And the opening weekend of Thunderbolts puts it in the ballpark of those movies.
Methos5000
Methos5000 - 5/9/2025, 1:26 AM
@ObserverIO - are you dense? I'm saying Batman was a massive hit, the studio [frick]ed over the people who were due shares of the profits. The Marvels is obviously a flop, but the insane budget was in no way accurate. It was inflated to get the largest tax credit ever issued in the UK. You really think THAT cgi mess cost more than Infinity war or Endgame? You're just clueless if you think they aren't making a shit ton of money on these movies even without China.
ObserverIO
ObserverIO - 5/9/2025, 6:00 AM
@Methos5000 - So The Marvels flopped but it made a shit ton of money?

I don't know, maybe I am dense.

Of course the Avengers movies cost more than The Marvels. Nobody said they didn't. But The Marvels did flop. And you're agreeing with that but telling me that it didn't REALLY flop. Right? You see what I mean by conspiracy theory? You're giving me 'alternate facts' here and calling me clueless if I don't believe you over the facts presented. That's conspiracy theory 101.

But lets say I completely believe every word that you're saying. That I, like you am enlightened.

In terms of how much money these movies made at the box office there are some that made more and some that made less. Please don't tell me you're disputing that fact and that we are somehow being lied to about the box office intake too. You do realise that some of these movies made more than others, right? They didn't all make the exact same amount at the cinema.

Well The Marvels, BNW, Quantumania and Eternals made the least amount of money at the box office.
Thunderbolts looks set to make even less than BNW.

So in terms of MCU grossers it's one of the lower end movies.

So now try telling me that it didn't have a disappointing opening weekend.
Methos5000
Methos5000 - 5/9/2025, 9:04 AM
@ObserverIO - I never said the Marvels didn't flop. The others no, they did not. A 400 million box office is not a flop. Over 8 million tickets were sold the first week of Thunderbolts release. You are comparing these movies to every other MCU movie, but this is jot the same movie going audience, the pandemic changed that and you know it. Only event films and animated movies make billions like they used to. Every B level MCU/DC mo ie is not going to hit a billion $ anymore. And Btw I don't think you know what a conspiracy theory is. Just for sake of argument, you don't find it strange that the US based production of BNW and Thunderbolts had identical rumored budgets of 180 mil, and the UK based Marvels, Quantumania, Dial of Destiny, etc...all had massive record breaking budgets? Were they soooo much more expensive, or was it because in the UK the government gives a massive tax credit based on the budget? If you still can't grasp the concept, read this

https://www.forbes.com/sites/carolinereid/2024/12/24/revealed-disneys-6664-million-marvel-handouts/
ObserverIO
ObserverIO - 5/9/2025, 10:01 AM
@Methos5000 - Yes I am comparing Marvel movies to other Marvel movies. I think that's a fair comparison. Thunderbolts is one of the lowest performing Marvel movies ever.

Again I'm just dealing with facts here not conjecture over whether or not Marvel have been lying. And even if they have been lying, the box office results are still the box office results and Thunderbolts has the second lowest Daily Cumulative Box Office.
The only movie lower is The Marvels.
http://www.the-numbers.com/movies/franchise/Marvel-Cinematic-Universe#tab=summary

"A 400 million box office is not a flop."
Yes it is if it means that the movie didn't break even.
Methos5000
Methos5000 - 5/9/2025, 3:56 PM
@ObserverIO - yo dipshit, that is my point, the budgets are inflated, they don't spend 180 mil on production amd sure as [frick] don't spend that much on marketing. So yeah a 400 mil movie makes a shit ton of money. And no you can't compare [frick]ing Thunderbolts to the box office of much more popular characters that were released when way more people were going to the movies. Nobody is going to see Thunderbolts or BNW multiple times. The entire box office industry is down, not just [frick]ing Marvel. Get a [frick]ing clue.
ObserverIO
ObserverIO - 5/9/2025, 5:47 PM
@Methos5000 - You realise that Deadpool & Wolverine made a billion last year.

Also, you're pivoting from "Marvel movies aren't flopping" to "There's a good reason they're flopping".
Methos5000
Methos5000 - 5/9/2025, 7:21 PM
@ObserverIO - no I'm not dipshit, and yeah it did because it was a major event with known characters. For the last [frick]ing time you dense moron, it's not a flop if it makes 400 [frick]ing million dollars when 90% of the shit released doesn't make 10% of tha
ObserverIO
ObserverIO - 5/10/2025, 6:01 AM
@Methos5000 - What film are you actually talking about with this $400 million dollars?

If you're talking about either BNW or Thunderbolts then you are wrong. BNW got $414million and flopped. The break even point was $425 million. Therefore it got less than the break even point. Therefore it flopped.

If you're talking about Thunderbolts then yes that would mean a flop too.

It's not about whether or not it makes more than other movies, it's about whether or not it breaks even. Did you not know that?
ObserverIO
ObserverIO - 5/10/2025, 6:12 AM
Because the movie doesn't actually make anything UNTIL it breaks even. That's where the profit comes from.

So you might see an indy movie do $200 million and a Marvel movie do $500 million and think that Marvel made $300 million more.

But if the break even point for the Marvel movie was $450 million and the break even point for the indy movie was $100 million then Marvel would have only made $50 million in profit while the indy movie would have made $100 million in profit.
The indy movie would have made twice as much not $300 million less.

It's not about the box office it's about the profit.
Methos5000
Methos5000 - 5/11/2025, 9:59 PM
@ObserverIO - for the last time dude, those budget numbers are bullshit. They are making plenty of profit. Netflix is spending hundreds of millions making movies that don't even get a release. So if you wanna believe in your little mind that the most successful entertainment company and movie studio in the world just makes a bunch of movies that lose money for no reason you keep believing it.
bobevanz
bobevanz - 5/7/2025, 5:29 PM
Discount Tuesday usually has a bump. Tomorrow will dictate how the rest of the weekend goes. I'm seeing it again with all my best friends because that's what friends are for!
bobevanz
bobevanz - 5/7/2025, 5:31 PM
I also have a friend who's severely depressed, I haven't seen him in months. We made sure to see it together and it really felt like the only way to reach him. Friends stick up for each other no matter what!
ProfessorWhy
ProfessorWhy - 5/7/2025, 5:36 PM
@bobevanz - appropriate flick. Hope they're well
Vigor
Vigor - 5/7/2025, 5:43 PM
@bobevanz - depression sucks
I'm glad people are more open to talking about it
MakeAmericaGrea
MakeAmericaGrea - 5/7/2025, 5:52 PM
@bobevanz -

Does he not want to talk with people?

I'm sorry he has depression.
GeneralZod
GeneralZod - 5/7/2025, 6:32 PM
@bobevanz - You know this already, but you can't reach out to the dude enough. Show him you care about how he's doing, etc. Passing this along fwiw as someone who has lost 4 friends or acquaintances (all men in their 40s/early 50s) to suicide.
ObserverIO
ObserverIO - 5/7/2025, 6:36 PM
@bobevanz - This is the perfect movie for that. It's like giving him a group hug with a silver screen.
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