Has THE NEW AVENGERS Rebrand Paid Off? THUNDERBOLTS* Jumps 49% For Strong $7.5M Tuesday

Has THE NEW AVENGERS Rebrand Paid Off? THUNDERBOLTS* Jumps 49% For Strong $7.5M Tuesday

Marvel Studios' Thunderbolts* struck an impressive $7.5 million on Tuesday after a 49% jump from Monday. Could this have something to do with the recent New Avengers rebrand?

By MarkCassidy - May 07, 2025 05:05 PM EST
Filed Under: Thunderbolts

After a somewhat disappointing debut and the third-lowest first Monday in MCU history, Marvel Studios' Thunderbolts* has rebounded (momentarily, at least) with a strong Tuesday haul of $7.5 million at the domestic box office.

Thanks to a 49% jump from Monday, the antihero team-up film now sits at $86.8 million in the US and $172.9 million worldwide on a reported production budget of $180 million (before marketing costs).

Earlier this week, Marvel began the process of rebranding the movie as The New Avengers. The marketing campaign is believed to have kicked off a little earlier than planned when the opening weekend numbers came in, but it sounds like it was always set to begin shortly after the movie hit the big screen.

“It felt like, if Val is also trying to pull a switcheroo and sell the New Avengers to the world, we could do that, too,” director Jake Schreier explained to The New York Times in a recent interview. “Especially given that the asterisk has been on the movie for a year, hopefully it doesn’t feel sweaty — it feels like this was a plan and we built up to it.”

“It’s very fun [Marvel was]open to embracing that,” the filmmaker added. “It’s so interesting in this world, and Kevin [Feige] talks about it sometimes, where sometimes they wanted things to leak and they don’t. I think we all assumed that it would be a bigger part of the conversation already, so it’ll be interesting to see what happens.”

 Marvel Studios hasn't officially changed the movie's title to The New Avengers, and is simply "spelling out the asterisk" as part of a new marketing push. It seems to have paid off, but it's also worth noting that a lot of people may simply have been waiting for Discount Tuesday before going to see it!

Let us know what you made of Thunderbolts* The New Avengers by voting in the poll below, and be sure to elaborate in the comments section.

SuperSurvey

In Thunderbolts*, Marvel Studios assembles an unconventional team of antiheroes — Yelena Belova, Bucky Barnes, Red Guardian, Ghost, Taskmaster and John Walker. After finding themselves ensnared in a death trap set by Valentina Allegra de Fontaine, these disillusioned castoffs must embark on a dangerous mission that will force them to confront the darkest corners of their pasts. Will this dysfunctional group tear themselves apart, or find redemption and unite as something much more before it’s too late?

Returning to their Marvel Cinematic Universe roles are Florence Pugh, Sebastian Stan, David Harbour, Wyatt Russell, Olga Kurylenko, Hannah John-Kamen and Julia Louis-Dreyfus. The cast also includes newcomers to the MCU—Lewis Pullman, Geraldine Viswanathan, Chris Bauer and Wendell Edward Pierce.

Jake Schreier directs Thunderbolts* with Kevin Feige producing. Louis D’Esposito, Brian Chapek and Jason Tamez serve as executive producers.

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HeavyMetal4Life
HeavyMetal4Life - 5/7/2025, 5:17 PM
My theater was pretty packed last night.
SuperiorHeckler
SuperiorHeckler - 5/7/2025, 6:59 PM
@HeavyMetal4Life - That's what she said! 😁
UncleHarm1
UncleHarm1 - 5/7/2025, 7:10 PM
@SuperiorHeckler - Now that's a superior heckle
Sinner
Sinner - 5/7/2025, 5:17 PM
The OG’s are great and all but I’ve always loved a rag tag team of B-list Avengers and this is that and that done well
JurassicClunge
JurassicClunge - 5/7/2025, 5:26 PM
I didn't enjoy it as much as others but I'm glad it's making money.😮‍💨
bobevanz
bobevanz - 5/7/2025, 5:28 PM
@JurassicClunge - Debbie downer lol
JurassicClunge
JurassicClunge - 5/7/2025, 6:07 PM
@bobevanz - lol 😆 what can I say man, its just not all that to me lol

By no means terrible and defo better than brave new world lol (but that's not hard to top) 😩
Methos5000
Methos5000 - 5/7/2025, 5:27 PM
Now the debut was disappointing?
MakeAmericaGrea
MakeAmericaGrea - 5/7/2025, 5:51 PM
@Methos5000 -

It was less than the debut of the bomb Craptain UnAmerican.
ShellHead
ShellHead - 5/7/2025, 5:53 PM
@MakeAmericaGrea - Settle down dork
ObserverIO
ObserverIO - 5/7/2025, 6:35 PM
@Methos5000 - It was always disappointing. It's called spin. Read the numbers, not the headlines.
Methos5000
Methos5000 - 5/7/2025, 7:31 PM
@MakeAmericaGrea - neither was a bomb you dumbass troll. I was commenting that this site and author were talking about how solid the opening was 2 days ago. Now go back to trolling dipshit.
Methos5000
Methos5000 - 5/7/2025, 7:32 PM
@ObserverIO - no it wasn't
Nolanite
Nolanite - 5/7/2025, 8:04 PM
@MakeAmericaGrea - Captain Falcon*
Nolanite
Nolanite - 5/7/2025, 8:05 PM
@Methos5000 -
How about you shut your mouth and accept the fact that it is a flop.

Nolanite out
epc1122
epc1122 - 5/7/2025, 10:27 PM
@MakeAmericaGrea - how was any of captain America brave new world unamerican? Because it was a black captain America?
ObserverIO
ObserverIO - 5/8/2025, 6:59 AM
@Methos5000 - Is that actual denial or do you just not realise that the movie made less than BNW (which flopped) with the same budget? It is very possible that Thunderbolts/New Avengers could still actually flop.
bobevanz
bobevanz - 5/7/2025, 5:29 PM
Discount Tuesday usually has a bump. Tomorrow will dictate how the rest of the weekend goes. I'm seeing it again with all my best friends because that's what friends are for!
bobevanz
bobevanz - 5/7/2025, 5:31 PM
I also have a friend who's severely depressed, I haven't seen him in months. We made sure to see it together and it really felt like the only way to reach him. Friends stick up for each other no matter what!
ProfessorWhy
ProfessorWhy - 5/7/2025, 5:36 PM
@bobevanz - appropriate flick. Hope they're well
Vigor
Vigor - 5/7/2025, 5:43 PM
@bobevanz - depression sucks
I'm glad people are more open to talking about it
MakeAmericaGrea
MakeAmericaGrea - 5/7/2025, 5:52 PM
@bobevanz -

Does he not want to talk with people?

I'm sorry he has depression.
GeneralZod
GeneralZod - 5/7/2025, 6:32 PM
@bobevanz - You know this already, but you can't reach out to the dude enough. Show him you care about how he's doing, etc. Passing this along fwiw as someone who has lost 4 friends or acquaintances (all men in their 40s/early 50s) to suicide.
ObserverIO
ObserverIO - 5/7/2025, 6:36 PM
@bobevanz - This is the perfect movie for that. It's like giving him a group hug with a silver screen.
CreateNowSlpL8r
CreateNowSlpL8r - 5/7/2025, 10:15 PM
@bobevanz - Thats awesome. Cheers for being a good mate.
Kadara
Kadara - 5/7/2025, 11:04 PM
@bobevanz - They still have discount Tuesdays in US? It used to be cheap Tuesdays here in Canada (we keep it real) but they stopped I think sometime during COVID. Same with Toonie Tuesday (toonie is $2CAD) at KFC. It was my best experiences combining both deals on Tuesdays. Damn you for reviving my nostalgia 😢
Kadara
Kadara - 5/7/2025, 11:06 PM
@bobevanz - I didn't see this before, I'm instantly sorry for being goofy but I meant the message. Good on you for checking on your friends.
MyCoolYoung
MyCoolYoung - 5/7/2025, 11:34 PM
@bobevanz - I hope your friend comes out of it
Oberlin4Prez
Oberlin4Prez - 5/7/2025, 5:40 PM
2nd weekend drop will be the best indicator of success
AllsGood
AllsGood - 5/7/2025, 5:46 PM
Marvel Studios' Thunderbolts isn't an Avengers movie. Next year 2026 is the Avenger's movie with Avengers: Doomsday. Then in 2027 we get another one with Avengers: Secret Wars.

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MakeAmericaGrea
MakeAmericaGrea - 5/7/2025, 5:55 PM
@AllsGood -

Woah, why are you hurting Disney?

How about getting with the program?

Why don't you jump on the team and come on in for the big win?
AllsGood
AllsGood - 5/7/2025, 6:00 PM
@MakeAmericaGrea - Good Luck MAGA Loser Disney is worth 196 billion U.S. dollars.

The Walt Disney Company has total assets amounting to more than 196 billion U.S. dollars as of 2024. Additionally, Disney generated a net income of 4.97 billion U.S. dollars in the fiscal year of 2024.
ObserverIO
ObserverIO - 5/7/2025, 6:37 PM
@AllsGood - Ah you mean Avengers 6 and 7.
AllsGood
AllsGood - 5/7/2025, 6:42 PM
@ObserverIO - Avengers 6 and Avengers 7

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POWERDUDE
POWERDUDE - 5/7/2025, 5:50 PM
I can’t wait for Avengers Doomsday & Avengers Secret Wars!!!! This however…. was a total dogshit movie. I will literally never watch it again. Save for Red Guardian, he was the good thing in it.
User Comment Image
supermanrex
supermanrex - 5/7/2025, 5:52 PM
love this movie. saw it twice!!
MakeAmericaGrea
MakeAmericaGrea - 5/7/2025, 5:56 PM
@supermanrex -

BREAKING NEWS!

DISNEY SHILL SHILLS FOR DISNEY!
MakeAmericaGrea
MakeAmericaGrea - 5/7/2025, 5:57 PM
Dear God and Jesus, deliver Blunderbolts* into the top ten box office bombs list of 2025. Amen.
POWERDUDE
POWERDUDE - 5/7/2025, 6:13 PM
@MakeAmericaGrea - I honestly don’t get the love for the film. I feel it’s a great deal of sheep mentality fake “let’s say it’s really good, simply because it’s trending to do so” Marvel sheep mentality style of propaganda behind this movie. I thought it was utter turgid, monotonous horseshite.
Gmoney84
Gmoney84 - 5/7/2025, 6:14 PM
@MakeAmericaGrea - why?
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