You know how the Super Bowl showcases the most AWESOME TV spots? How the summer blockbusters always get a spot? This isn't always the case. As is proven with Iron Man 2.
This from Variety:
"Hollywood has promoted nine movies during the last two Super Bowls. This year, that figure is expected to drop to seven, still far more than when only four were shown during the 2007 game.
Paramount is buying ads to tubthump 'Shutter Island' and M. Night Shyamalan's 'The Last Airbender.'
In the past, studios often used the Super Bowl to start hyping their summer tenptoles by giving moviegoers a first-look at highly anticipated projects.
But with more than 60 spots competing for attention (last year's telecast boasted 45 minutes of ads), studios worried that their ads would get lost in the shuffle and figured their money could be spent more wisely elsewhere."
Disappointing though it is, especially since Paramount is using it on Shutter Island and The last Airbender, I can live without a new iron Man spot for a while. As long as Joe Johnston gives us some casting news for Captain America already!
Wadey out!