New Toy Line Revealed For ROGUE ONE: A STAR WARS STORY Through Stop-Motion Animated Shorts

New Toy Line Revealed For ROGUE ONE: A STAR WARS STORY Through Stop-Motion Animated Shorts

Superfans have revealed the new Rogue One toy line with some animated videos! The shorts kick off a new global contest that invites fans to share short stories or skits set in a galaxy far, far away.

By NateBest - Sep 02, 2016 02:09 PM EST
Filed Under: Star Wars
The fan-created stop-animation shorts showcase the new line of Rogue One toys. The video debuted on the official Star Wars YouTube channel earlier this week with plans of releasing new installments throughout the month of September. The team was lead by James DeJulio at Tongal, and the series was written by Kevin Ulrich and brought to life by stop-motion animators and directors Dan MacKenzie and Tucker Barrie. The stories follow the adventures of Rogue One toys from Hasbro, LEGO, FUNKO, JAKKS Pacific, Mattel and Disney Store as they try to track down the building instructions to the LEGO Star Wars Death Star set which have been misplaced by the Empire.


The videos are part of the new global contest that invites fans to share their own short stories or skits set in the Star Wars univers. Winning entries from around the world will be chosen by a panel including Rogue One: A Star Wars Story director Gareth Edwards. Fans can enter the "Go Rogue" contest on StarWars.com/GoRogue. In addition to the global contest, in the U.S. and parts of Canada, kids 8-12 can participate on Disney.com/MyRogueStory. Winners will be invited to Lucasfilm in San Francisco to attend a screening of Rogue One, and see their short story on the big screen!

A handful of items seen in the Rogue Stories above are available at retailers starting today (September 2nd), including Disney Store locations and disneystore.com. The full line of new Rogue One and Star Wars products will be available worldwide on September 30.
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sKeemAn
sKeemAn - 9/2/2016, 3:18 PM
@TheManWithoutFear - LMFAO!!!!!!!!!!!!!!!!
AquaMartian13
AquaMartian13 - 9/2/2016, 7:32 PM
@TheManWithoutFear - "I compared it to Avatar..."
vitamix
vitamix - 9/2/2016, 2:49 PM
BlackStar25
BlackStar25 - 9/2/2016, 2:58 PM
@nightman -

KnifeWasTooSlow
KnifeWasTooSlow - 9/2/2016, 3:12 PM
I wanted to be a part of this contest:(
kong
kong - 9/2/2016, 3:22 PM
It would be smart to make these shorts on Disney XD with Rebels and that lego show they have.

Not only could it be fun for kids, but could showcase their entire toy line up and could help boost toy sales.
TomSolo
TomSolo - 9/3/2016, 1:01 AM
@kong - That would be cool to see submitted content on tv during show breaks. I think the toy sale numbers are okay though. :)
kong
kong - 9/3/2016, 4:50 AM
@TomSolo - Wasn't trying ot imply they're bad.

Just saying stuff like this is an easy way to show all your toys without having to have a ton of Star Wars commercials. All they gotta do is say at the end of th short that they can find those figurines in stores.
TomSolo
TomSolo - 9/3/2016, 1:27 PM
@kong - Right on. I didn't mean to imply you thought it was bad. I was just thinking, "as if Disney needs help selling toys, now there is a way for them to get public to do it for them". They may as well just put the damn Mouse on the $1 bill at this point!
marvel72
marvel72 - 9/2/2016, 5:57 PM
I f*cking love Jawa's.

TheSoulEater
TheSoulEater - 9/2/2016, 7:04 PM
#BOTHANS4LIFE
GrilledPopcorn
GrilledPopcorn - 9/2/2016, 11:48 PM
Wonder how much The Force Awakens has sold in merchandise to date.
TomSolo
TomSolo - 9/3/2016, 1:04 AM
@GrilledPopcorn - I looked in local stores for the regular Rey action figure, but all the main characters were always sold out. Lots of minor character figures though. I imagine they've done well. I'd like to see the numbers too.
GrilledPopcorn
GrilledPopcorn - 9/3/2016, 5:35 AM
@TomSolo - Because I want to know if the merchandise sales total more than its worldwide box office no.s. which I think it does.
TomSolo
TomSolo - 9/3/2016, 1:31 PM
@GrilledPopcorn - Do hey ever show the cost of toy production when they release sales numbers? Like for movies, you can usually find out how much a movie cost to make and market, and then see the box office numbers. But it seems with toys, all we see are sales, and not marketing, manufacturing costs and costs of the 30-minute commercials they call cartoon shows that sell these things.
GrilledPopcorn
GrilledPopcorn - 9/3/2016, 9:43 PM
@TomSolo - Damn. It's more than the entire movie franchise combined and then some. http://variety.com/2016/film/news/star-wars-licensed-merchandise-sales-1201799640/
TomSolo
TomSolo - 9/4/2016, 6:51 AM
@GrilledPopcorn - wait... That article only states the total sales of all licensed merchandise worldwide, not just Star Wars merch. The 1st sentence of the 3rd paragraph says that this report does not break down how much SW:TFA merch has contributed to the global total.

I have also had trouble finding solid numbers. Maybe we have to wait until 2017 to get them.
GrilledPopcorn
GrilledPopcorn - 9/4/2016, 7:19 AM
@TomSolo - My bad I didn't read it right.

Yeah I can't find solid figures too, it's all lumped in with total toy sales.
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