SHANG-CHI Director Destin Daniel Cretton Recounts His Initial Pitch Meeting (& How It Almost Went Sideways)

SHANG-CHI Director Destin Daniel Cretton Recounts His Initial Pitch Meeting (& How It Almost Went Sideways)

It didn't take long for Shang-Chi and the Legend of The Ten Rings to become an instant Marvel classic, and ahead of its release, Destin Daniel Cretton recounted his hilarious initial pitch meeting.

By RohanPatel - Sep 04, 2021 06:09 PM EST
Filed Under: Shang-Chi

Shang-Chi and the Legend of the Ten Rings has quickly become one of the best-received Marvel blockbusters, both critically and commercially, in recent memory, and is currently on its way to set all kinds of Labor Day opening weekend box office records - which is a pretty damn good start for an "experiment." 

During the recent global press conference, moderated by the always hilarious Ronny Chieng (who plays Jon Jon in the movie), director Destin Daniel Cretton spoke at length about what drew him to the character of Shang-Chi (Simu Liu) and why felt like he needed to be the one to bring his story to the big screen. 

"I really personally connected with Shang-Chi’s journey. I love that this is a superhero that doesn’t get splashed with chemicals to get his superpower.

That it is a journey of self-discovery, of growing up, of learning how to finally deal with the pain that he’s been running away from his entire life. And, that when he is finally able to look inside into his past and embrace good, bad, the joy, the pain, and accept it all as a part of himself, that’s when he finally steps into his big boy shoes, and I don’t know. I think that’s kind of what we’re all doing as humans in some way or another. So, I really connect with that."

However, while he instantly connected with the Marvel hero, it sounds like his pitch meeting could've gone in a completely different direction when he decided to be honest about his feelings towards directing a Marvel movie. Fortunately, everything worked out, and he also had Black Panther director Ryan Coogler to thank for calming his nerves about tackling such a massive endeavor.  

"I did have a giant personal fear of stepping into a movie like this. When I pitched to Kevin, one of the last things I told myself was that I’m just gonna be myself. I have a tendency to be pressured to not be myself, and I was like I’m just gonna be myself in this pitch and walk out feeling good that I did that. The last thing that I admitted was they asked me, "Have you always wanted to do a big Marvel movie?"

And I was like, 'Should I tell them?'

I was like okay, well, the truth was - it was a few weeks before they announced that they were looking for directors for this movie when I made a very real decision and called my manager or my agent and said don’t ever let me do a Marvel movie. 

So, I said this to Kevin and Lou and Victoria and Jonathan in the pitch and then explained to them, that when they made the announcement for Shang-Chi something sparked in me that made me have to go in and just take a meeting and that turned into this.

When I was in the elevator going down, I was leaving that meeting, I thought you’re an idiot for saying that final thing, but when it came down to it, I did have a conversation with Ryan Coogler and I was really scared of stepping into a big studio movie like this and scared of what it might do to me. What if, you know, with the pressure, will I cave? I didn’t know. I had a lot of fears.

The thing that Ryan said to me, which really eased my mind, was that the pressure is hard. It’ll be the hardest thing potentially that you have done up to this point, but none of that pressure or none of those complications will come from the people that you’re working with or for. And that’s what I found. This is a very special place to work where - not to toot Kevin’s horn - but there is an environment of curiosity, of exploration that comes from the top down.

There is no fear-based mentality in this studio, which really allowed us to take risks and chances and be able to instill that same fearless exploration with everybody involved in this film and I think that’s a huge reason that the movie turned out the way that it did."

Shang-Chi and the Legend of the Ten Rings is now playing in theaters worldwide. In our review of the movie, we said, "Shang-Chi and the Legend of the Ten Rings is a genuine triumph for Marvel Studios, a true family drama with plenty of charm and a myriad of winning performances from the outstanding cast led by Simu Liu and Tony Leung. It opens a whole new world of possibilities for the Marvel Cinematic Universe, and will hopefully leaving you dreaming of the countless mystical directions the story could go next…"

Marvel Studios’ “Shang-Chi and The Legend of The Ten Rings” stars Simu Liu as Shang-Chi, who must confront the past he thought he left behind when he is drawn into the web of the mysterious Ten Rings organization. The film also stars Tony Leung as Wenwu, Awkwafina as Shang-Chi’s friend Katy and Michelle Yeoh as Jiang Nan, as well as Fala Chen, Meng’er Zhang, Florian Munteanu and Ronny Chieng. “Shang-Chi and The Legend of The Ten Rings” is directed by Destin Daniel Cretton and produced by Kevin Feige and Jonathan Schwartz, with Louis D’Esposito, Victoria Alonso and Charles Newirth serving as executive producers.

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Feralwookiee
Feralwookiee - 9/4/2021, 6:17 PM
*Superheroes that have been splashed with chemicals triggered*
GhostDog
GhostDog - 9/4/2021, 6:48 PM
@Feralwookiee -

ModHaterSLADE
ModHaterSLADE - 9/4/2021, 6:25 PM
Well good on him. Hoping I can see Shang-Chi team up with Iron Fist one day in the MCU.

MrPositive
MrPositive - 9/4/2021, 6:32 PM
@ModHaterSLADE - after watching shang chi, i saw all the lost potential that ironfist had
PicolasCage
PicolasCage - 9/4/2021, 6:31 PM
Hope we get to see Shang-Chi on the West Coast Avengers
ShellHead
ShellHead - 9/4/2021, 6:51 PM
That curious spirit shows up on screen. There's a reason the MCU is the most successful IP since Star Wars, probably one of the best all time - that desire to explore ideas with people and creators that comes from Boss Feige on down.
LongMayHeReign
LongMayHeReign - 9/4/2021, 6:52 PM
So that "Marvel isn't director friendly" narrative is dead right? Because all I keep hearing is Marvel directors saying how good and free their experience was.

I mean just the fact that Eternals looks the way it does really should have been the last nail in that coffin but I guess DDC felt like throwing a little dirt on that himself.

LongMayHeReign
LongMayHeReign - 9/4/2021, 6:55 PM
Also Destin is forever DDC in my head now and I wanna see him on a SDCC stage doing some DDP shit!

mastakilla39
mastakilla39 - 9/4/2021, 7:12 PM
@LongMayHeReign - I think the "Marvel is hard to work with" statement depends solely on the director. Directors who like to do "everything" will naturally have a hard time, while directors who prefer a "collaborative" effort work best with Marvel.

DC struggles with this too, they gave "full creative control" over to Zack Snyder and David Ayer so they did whatever they wanted with no filter until WB was forced to step in to fix their mess vs Marvel who walks and questions every part of the film making process with the cast/crew to always make sure they are on the same page.

So far Marvel's formula has been working and DC's been a hit or miss.
LongMayHeReign
LongMayHeReign - 9/4/2021, 7:26 PM
@mastakilla39 - True but I think the "Marvel is hard to work with" narrative was more pushed in a way as to accuse Marvel of stunting creativity and a director's ability to leave their individual mark on their film. Marvel's formula works in a way where if you are truly talented your touch will be felt and your film will stand out. It's the mediocre to poor directors who get swallowed up into a sea of meh.

I've had so many debates with people where they say they would rather see directors get complete control and fail than to have to work within parameters. Imo, screw that noise! We only have so long on this earth and movies take 2-3 years to make so I don't have time to be hoping some new auteur's vision vibes with the character he/she is tasked to work with. Give me consistently good to great films and don't waste my time.

Rant over!
lordSTALE
lordSTALE - 9/4/2021, 7:36 PM
@LongMayHeReign - And the "Director Driven" studio is always losing directors for "creative differences", cutting up their work in the editing room or just straight up firing them 🤔🤨
regularmovieguy
regularmovieguy - 9/4/2021, 8:19 PM
@LongMayHeReign


Cate Shortland directed Black Widow a few months ago. Before that we had Watts with Spider-Man: Far From Home.

Looking forward to seeing Shang Chi tomorrow and it sounds like DDC knocked it out of the park. But let’s not act like all MCU directors are commanding their visions on set.

I’m not saying DC doesn’t have journeyman directors (they do). But to act like these movies are free from massive studio notes is being disingenuous.
regularmovieguy
regularmovieguy - 9/4/2021, 8:20 PM
Honestly I’d be surprised if 50% of the CBM community has seen any other movie from DDC.
AwesomePromoz
AwesomePromoz - 9/4/2021, 11:52 PM
@regularmovieguy - Imagine if... sometimes studio notes... improved the film????
regularmovieguy
regularmovieguy - 9/5/2021, 12:04 AM
@AwesomePromoz

Never said they didn’t? Feel like studio direction is necessary in most instances.
dagenspear
dagenspear - 9/5/2021, 1:20 AM
@lordSTALE - And no director has been lost, and/or movies redone, in some way or another, for MCU movie(s)?
Kyos
Kyos - 9/5/2021, 3:30 AM
@dagenspear - There were some troubles along the way, yes. About as many instances over the course of 25 MCU movies as there were on the Flash movie alone.
lordSTALE
lordSTALE - 9/5/2021, 5:01 AM
@dagenspear - I didn't say that, but Marvel Studios isn't going around calling themselves "Director Driven" like DC did

The MCU has 25 movies (not counting any of the shows right now), the DCEU has less than half that many, but the Flash movie ALONE has lost more directors to "creative differences" than the entire MCU has

DC has chopped up at least 3 of their directors' visions in the editing room while Marvel has done that maybe only once with Thor 2

These two studios cannot be compared. Marvel has had more than twice as many projects with less than a fifth of the problems 🤷🏽‍♂️
AlecGuinnesses
AlecGuinnesses - 9/5/2021, 12:59 PM
@LongMayHeReign - I can appreciate that sentiment, and feel like it's gotten a lot better over the years. We've seen different directors do much better with a character than others (see The First Avenger vs. The Winter Soldier and Civil War direction) - hopefully Captain Marvel will benefit from similar treatment in her sequel with a new director and writer. As for Shang Chi, DDC left a great footprint on probably the most difficult character environment that was RIDDLED with problematic source material from a far more racially stereotypical comic landscape. There's a lot to be said about him and the writers finding a way to navigate tropey eastern sterotypes and create a modernized vehicle for the Asian community to have a hero of their own.
LongMayHeReign
LongMayHeReign - 9/5/2021, 2:05 PM
@regularmovieguy - Ryan Coogler, The Russos, Taika Watiti, you don't think these guys commanded their visions? Making a big blockbuster film has always been a team effort between the producer/studio and the director, when it doesn't keep with that dynamic that's when we get stuff like BvS and WW84.

Giving a director 100% control on an original movie is one thing but when it comes to franchise films that rely on connectivity there need to be checks and balances. Yet still good filmmakers can make unique stuff true to their vision within these parameters.
LongMayHeReign
LongMayHeReign - 9/5/2021, 2:14 PM
@dagenspear - @Kyos @lordSTALE

To my knowledge the MCU has only ever had 3 instances where a director has left, Thor 2 (Patty Jenkins), Ant-Man (Edgar Wright), Dr Strange MoM (Scott Derrickson).

That's just 3 times in 12 years and 25 films, and like @lordSTALE said Marvel wasn't going around touting themselves as the "director driven" studio in an attempt to undermine their competition.
LongMayHeReign
LongMayHeReign - 9/5/2021, 2:14 PM
@AlecGuinnesses - Agreed 1000%!
BackwardGalaxy
BackwardGalaxy - 9/4/2021, 6:55 PM
Keviin Feige sets an unfair standard for anyone else doing that job for any other studio.
LongMayHeReign
LongMayHeReign - 9/4/2021, 7:15 PM
@BackwardGalaxy - This is true, if you are a producer of CBMs of any kind you'll get compared to Feige even if you are great in your own right.

It's like how any great basketball player will always get compared to Jordan. Both MJ and Feige revolutionized their respective professions.
MyCoolYoung
MyCoolYoung - 9/4/2021, 7:06 PM
The way directors speak about marvel is way different from the perception on the outside. I wonder, in retrospect, do directors like cretton go back and watch these movies and it changes their minds about them.

Say what you will about the execution, but I think these movies have went away from pure stylized good vs evil and now they explore themes and different social commentary.
KWilly
KWilly - 9/4/2021, 7:20 PM
If I had to grade it out of 10, it's a 7.5. Enjoyed it. Absolutely loved the action scenes for the most part. Simu Liu killed it, and Awkwafina surprisingly did a great job too.

The last battle did drag tho, and wasn't a huge fan of this Mandarin. But he was leagues better than this guy...


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