BOX OFFICE: THE LONE RANGER Fails To Make An Impact On Independence Day With $9.7M

BOX OFFICE: THE LONE RANGER Fails To Make An Impact On Independence Day With $9.7M

After taking only $9.6 million on its opening day in North America on Wednesday, the Disney remake of the classic television series had a rise of only 1% on the July 4th celebrations and now looks set for a very disappointing five-day total. Read on for details!

News
By JoshWilding - Jul 05, 2013 03:07 AM EST
Filed Under: The Lone Ranger
Source: Deadline


The Fourth of July celebrations always mean that ticket sales are a little slower than usual as people enjoy the holiday, but it now seems clear that The Lone Ranger is set to be a big box office disappointment for Disney. A 'B+' CinemaScore has done little to help the Gore Verbinski helmed and Jerry Bruckheimer produced remake, especially as it faces such stiff competition from Despicable Me 2. After earning $9.6 million on Wednesday, The Lone Ranger reportedly had only a 1% increase to take a paltry $9.7 million yesterday. While today and the weekend will be its biggest test, analysts have now revised their predictions for the five-day total right down to around $40 million. That's considerably less than Disney's initial lowball projection of $65+ million. With a rumoured budget of anywhere between $215 - 250 million, it seems unlikely that The Lone Ranger will be able to reclaim anywhere near that unless it seriously overperforms internationally. This will be the second high profile flop for Disney after last year's John Carter also proved to be a disaster.





"The Lone Ranger" is a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.


STARRING:

Armie Hammer as John Reid, the Lone Ranger
Johnny Depp as Tonto
William Fichtner as Butch Cavendish
Ruth Wilson as Rebecca Reid
James Badge Dale as Dan Reid
Tom Wilkinson as Latham Cole
Barry Pepper as Captain Jay Fuller
Helena Bonham Carter as Red
Mason Cook as Will

RELEASE DATE: July 4th, 2013.
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Brainiac13
Brainiac13 - 7/5/2013, 3:37 AM
Hey Josh.....got any more predictions on MOS for the weekend?

Thanks
Pokeysteve
Pokeysteve - 7/5/2013, 3:43 AM
HA HA!!

John Carter was actually really good and it's sad that it did so poorly.
JoshWilding
JoshWilding - 7/5/2013, 3:49 AM
Man of Steel has dropped to #7 and made $3 million yesterday. No word on what it should reach by the end of the weekend just yet, but should have more details on that later today or early tomorrow!
CherryBomb
CherryBomb - 7/5/2013, 3:57 AM
It's a shame, even though it doesn't look like a film I'd enjoy, I wanted it to do well because of Armie Hammer, this is the first movie where he's been the star and I wanted it to do atleast reasonably well for him.

The budget for this was very very overwhelming, considering Western's aren't too mainstream anymore and are arguably aimed at a higher age market.

Poor Armie :(
patrat18
patrat18 - 7/5/2013, 4:00 AM
@
JoshWilding but how long was mos in theaters?how much money did it make?exactly.
Brainiac13
Brainiac13 - 7/5/2013, 4:08 AM
@Josh

Can you do me one favor....when this article reaches 18pages...just comment on something for a laugh...cus your article are doing the bus with clicks.

Thanks for the info on MOS!

Good man!
Tempo
Tempo - 7/5/2013, 4:08 AM
Of course,who want go to the cinema to see a masked cowboy?...bitch please.
loki668
loki668 - 7/5/2013, 4:08 AM
I'm not sure why studios want to release movies on July 4th, especially in the U.S., where it's a national holiday (National Michael Bay Impersonation Day *BAM! BOOM! SPLOSIONS!!!!!*).

Lord Loki has spoken
ArmGunar
ArmGunar - 7/5/2013, 4:13 AM
Good news, I hope this movie will fail ...
Presence1
Presence1 - 7/5/2013, 4:17 AM
Not even Depp is gonna be able to save Disney this time.

The Lone Ranger just seems like an odd choice to make a summer blockbuster movie out of. I get the feeling that perhaps if this movie was released later this year like fall or winter it would prolly do a lot better...idk, I was never excited for this anyways
kadetra
kadetra - 7/5/2013, 4:19 AM
MOS would pass TASM domestic gross today or tomorrow.
wcwpoet
wcwpoet - 7/5/2013, 4:24 AM
Yeah this is hardly a surprise Disney's attempt at marketing was bad, but there was also a lot of stuff out that really overshadowed this movie. Plus it opened against a sequel to a popular kids movie.
lucio7lopez
lucio7lopez - 7/5/2013, 4:31 AM
@McGee
loki668
loki668 - 7/5/2013, 4:42 AM
What about love?
MightyZeus
MightyZeus - 7/5/2013, 4:43 AM
Wow that's sad. Now i'm even more curious to actually watch the film for myself as to see how bad it is.

Is the film really horrible though or is it because it's racially offensive, or perhaps is it just dry, dull and boring?
JoeMomma29
JoeMomma29 - 7/5/2013, 4:51 AM
I went to see Desi Me 2 yesterday with the family and I was talking to the manager and he said ticket sales were awful for Lone Ranger. Yeah I think they should have held off and showed it this fall if you ask me.
knighted
knighted - 7/5/2013, 4:55 AM
Bad timing and low interstate probably killed this movie.
thewonderer
thewonderer - 7/5/2013, 5:13 AM
Sad for Armie Hammer

The guy has talent but it's not being utilized.
MightyZeus
MightyZeus - 7/5/2013, 5:17 AM
Armie Hammer for 'Batman'!!!
TheSoulEater
TheSoulEater - 7/5/2013, 5:21 AM
@Racoonwithrockets

no
knocturnalzen10
knocturnalzen10 - 7/5/2013, 5:25 AM
this is the kinda of sales that get people fired I.E (john carter)
employee: hey boss what's up , they said u wanted to see me
BOSS: yeeeeeeaaaaaaa the numbers came in our company is now downsizing so we're going to have to let ya go
employee: but i put blood sweatan an tears into this project !
BOSS: ................SECURITY will collect the things at your desk an meet you in front of the building ...........
employee: ............................. DAMN YOU HAMMER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Liverpool4life
Liverpool4life - 7/5/2013, 5:29 AM
Maia87

How does Disney suck at marketing?
LEVITIKUZ
LEVITIKUZ - 7/5/2013, 5:34 AM
All Disney has to do is put out a Marvel or Pixar or Star Wars film and they will get the money back they lost.

Won't see me shred a tear for them.
jessepostal
jessepostal - 7/5/2013, 5:38 AM
HolidaY movie goers take their kids, kids have two great options out right now. The lone ranger isn't one of them.
sameoldthing
sameoldthing - 7/5/2013, 5:40 AM
There is much more time left for this film to earn some money.
The fact is since I have no financial stake in Hollywood productions the money matters little to me.
Critics & others commenting on films don't matter either.

I watch what I want & decide for myself. Everyone should do that.
John Carter was a good movie,it deserved to have been more successful.
By comparison,Transformers movies are a damn mess yet made big money at the box office.

I will see The Lone Ranger & judge it based on its merits & not the money factor.




skullboy
skullboy - 7/5/2013, 5:40 AM
That's a real shame. Despicable Me 2. Feh!
RaMan
RaMan - 7/5/2013, 5:57 AM
Had higher hopes on The Lone Ranger

That was the problem with 'Cowboys & Aliens' which I thought was not that great of a movie.

Cowboys & Aliens results:

Production Budget: $163,000,000
Domestic Box Office $100,240,551
International Box Office $75,669,764
Worldwide Box Office $175,910,315
CherryBomb
CherryBomb - 7/5/2013, 5:58 AM
They were insane to release this even close to Despicable Me 2.
It's like a suicide move.
Fantine
Fantine - 7/5/2013, 5:59 AM
Disney fire your marketing department. Oz had the ability to make at least £600 mil, if you had sorted the marketing out, and didnt reveal the twist when casting was announced, then try and do a 180 with the Which Witch is Which campgain, when we knew it was Mila. The same happening here, I live in Northern Ireland we've barely had any promotion for this anywhere?
RaMan
RaMan - 7/5/2013, 6:01 AM
Three day weekend for Cowboys & Aliens:
$36,431,290 3 days

Lone Ranger may hit $100 million domestically

The 1981 movie "Legend of The Lone Ranger results:

Budget $18,000,000 (estimated)
Box office $12,617,845 (USA)
Ocelot
Ocelot - 7/5/2013, 6:01 AM
What dumb mother[frick]er decided to give a western film out of all types of films a $250M budget, sheer stupidity. Movie should have been half of that.
Ocelot
Ocelot - 7/5/2013, 6:05 AM
Western's haven't been relevant since the 80's, when you do a Western film, you dont ever do it with a mega budget cough cough Wild Wild West and Cowboys and Aliens but instead on a smaller budget like True Grit. Big budget westerns just dont do well.
Presence1
Presence1 - 7/5/2013, 6:15 AM
^^^the same dumbass that's probably updating his resume and sending it out as we speak now for a new gig, before Disney drops the hammer on'em
LEVITIKUZ
LEVITIKUZ - 7/5/2013, 6:23 AM
There's a lesson here. Don't [frick] with the Minion Gang, Disney.
mctrinket
mctrinket - 7/5/2013, 6:26 AM
How is it random internet nerds like us can predict this from inception but Hollywood studio types can't see it coming?
breakUbatman
breakUbatman - 7/5/2013, 6:38 AM
"LONE RANGER, The theater is silent"
Sitterson
Sitterson - 7/5/2013, 6:42 AM
@mctrinket Because we actually know movies. Hollywood studio types are notorious for being idiots.
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