IMAX Boss Admits To Being Disappointed By The Poor Quality Of INHUMANS Compared To Marvel Movies

IMAX Boss Admits To Being Disappointed By The Poor Quality Of INHUMANS Compared To Marvel Movies

In a surprising turn of events, IMAX CEO Rich Gelfond has weighed in on the critical and commercial response to Marvel's Inhumans and it's clear he's not keen on working with Marvel TV again any time soon.

By JoshWilding - Oct 27, 2017 07:10 AM EST
Filed Under: Inhumans
Source: Deadline
While those at Marvel Television refuse to address the failure of Inhumans, IMAX's CEO has now weighed in on the disappointing reception the show has received and reveals the company won't be experimenting with other shows like this in future. When it was announced, it very much sounded like IMAX intended on investing a lot of money in TV shows similar to Inhumans that they would then premiere on their screens but the investment they made on this one clearly didn't pay off for them.

The $3.5 million Inhumans made over the week or so it screened in
theaters didn't get IMAX's investment back and the negative reviews have been a pretty significant embarrassment. Rich Gelfond calls the show a "misalignment of customer expectations" and makes it clear they won't be going down this route with Marvel again. "Going forward, we intend to take a more conservative approach consistent with the ‘Game of Thrones approach’ to capital investments and content. We will be more conservative when considering whether to invest our own capital; and if so, to what extent."

So far, Marvel and ABC executives have avoided addressing the failings of Inhumans and Marvel TV bosses Jeph Loeb and Jim Chory actually walked away from Deadline without commenting when they were asked about the show last week. Gelfond, meanwhile, is clearly disappointed Marvel TV doesn't match the quality of Marvel Studios movies, something they clearly hoped would be the case.

"Customers expected a production akin to a mega-budget blockbuster movie, rather than pilots for a television show," Gelfond concluded. "Moreover, the fact that this was Marvel IP set the bar at a level you wouldn’t see from other pieces of content or IP because of the reputation and the high production value of Marvel movies." Inhumans couldn't be any further from a Marvel movie and it will be interesting seeing what response, if any, ABC has to the comments. What do you guys think?
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RebelCommander
RebelCommander - 10/27/2017, 9:29 AM
Ummm... Game of Thrones is anything but "conservative"
VicSage
VicSage - 10/27/2017, 9:31 AM
Whether as a special Marvel TV IMAX event or a Marvel Studios film, Inhumans could have been something truly special. And they blew it. If it was a Marvel Studios property, wow... it could have helped usher in the next phase of Marvel after Avengers 4. Alongside Gunn's involvement with GotG Vol. 3 and the cosmic universe at large, Captain Marvel included, Inhumans would have been a major player on expanding Marvel's property.

As a TV property, I was excited they were using IMAX for the first two episodes... until I saw the first two episodes. No production value at all. Where are the costumes, the make-up, the cool prosthetics? The awesome display of powers? Inhumans on TV should have been Game of Thrones meets Star Trek. Instead, it was boring as all get out. They had the right approach in mind with the IMAX cameras, but failed in just about every other department. Perhaps, this series should have been 6 episodes instead of 8, featured Vin Diesel as Black Bolt, helmed by a different showrunner, and given a budget at least comparable to mid budget blockbuster film ($80+ million).

What a waste of a grand opportunity.
MUTO123
MUTO123 - 10/27/2017, 9:34 AM
I think we all were, buddy.
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