BLACK WIDOW: Disney CEO Bob Chapek Defends Disney+ Release Strategy During Earnings Report

BLACK WIDOW: Disney CEO Bob Chapek Defends Disney+ Release Strategy During Earnings Report

Disney and Scarlett Johansson remain locked in a legal battle over Black Widow's dual theatrical/Disney+ Premiere Access release, and Bob Chapek has now addressed the decision to head down that route...

By JoshWilding - Aug 13, 2021 01:08 AM EST
Filed Under: Black Widow

Scarlett Johansson has filed a lawsuit against Disney in an effort to reclaim the money she lost from Black Widow being released on Disney+'s Premier Access service the same time it dropped in theaters. The studio maintains she's had a fair cut of the profits, and things have become increasingly personal between the two sides in the weeks that have followed. 

New(ish) Disney CEO Bob Chapek isn't backing down, though, and it's been reported that his predecessor, Bob Iger, and Marvel Studios President Kevin Feige aren't happy with the way things have been handled. 

During a call with investors last night, Chapek justified the release strategy. "Last year, in light of the prolonged and unpredictable nature of a pandemic, we needed to find alternative ways to bring our movies to consumers while theaters were closed," he explained. "And once they began to reopen, there was still widespread reluctance to return. Therefore we adopted a three-prong strategy for releasing our films that consisted of theatrical releases, direct to Disney+, and a hybrid of theatrical plus Premier Access, as we did with Cruella, Jungle Cruise, and Marvel's Black Widow, the top performing film at the domestic box office since the start of a pandemic."

The CEO then made an effort to put an end to speculation that he and Iger have clashed in recent weeks. "Bob Iger and I, along with the leaders of our creative and distribution teams, determine this was the right strategy because it would enable us to reach the broadest possible audience."

Chapek concluded by seemingly making it clear that, moving forward, the studio will decide how to release its movies, and everyone else...well, they can either like it or lump it. 

"Just to reiterate, distribution decisions are made on a film-by-film basis based on a global marketplace conditions and consumer behavior," he added. "We will continue to utilize all available options going forward. Learn from insights gained with each release and innovate accordingly, but always doing what we believe is in the best interest of the film, and the best interest of our constituents."

The battle over Black Widow isn't over yet, but depending on how things pan out, it could have a major impact on how studios deal with talent when it comes to distribution in the streaming era.


Click on the "Next" button below to check out 10
of the biggest Easter Eggs in Black Widow

10. Incredible Hulk #258

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We're kicking things off with a real deep cut Easter Egg here as the plane the young Natasha and her "family" escape from S.H.I.E.L.D./HYDRA on has the number 258 on it.

This is almost certainly a reference to Incredible Hulk #258, the comic book that first introduced us to a team of Soviet Super Soldiers. They would later be named The Winter Guard, a team created by Russia to rival The Avengers that (a different) Red Guardian was once part of. 

He wasn't an original member, though Crimson Dynamo, Darkstar, Ursa Major, and Vanguard were.

While it's a shame the team doesn't appear in Black Widow, there is a very cool Ursa Easter Egg that we're going to get to a little later in this feature! 
 

9. Another Pose Joke

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A running gag in the movie sees Marvel Studios take aim at the sexualised pose Black Widow has frequently used in the MCU and the fact it doesn't really make any sense from a fighting standpoint.

Needless to say, we're not expecting Florence Pugh's Yelena Belova to make use of that moving forward, but there's actually another "pose" joke you may have missed in Black Widow that comes when Melina (disguised as Natasha) wakes up in her cell aboard the Red Room. 

She's lying in the exact same way Scarlet Johansson posed for one of the Captain America: The Winter Soldier posters, a stance many fans argued at the time was nonsensical. 

It's a cool touch, and a pointed way to reference a past mistake!
 

8. Ursa

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Red Guardian proves to be a massively entertaining part of Black Widow, though we only get to spend a small amount of time with him behind bars. 

There, the Russian Super Soldier challenges many of his fellow prisoners to arm-wrestling contests and makes short work of them. However, the huge guy whose arm he breaks is named Ursa and quite possibly meant to be the aforementioned Ursa Major. 

In the comic books, he's a mutant who transformed into a walking, talking bear. That explains why Alexei makes that bear crack when they face-off, though we're guessing this Ursa is powerless. 

It's a fun Easter Egg, but one that suggests there are no real plans for the character moving forward.
 

7. A Subtle X-Men Tease?

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We're all desperate to see the X-Men in the MCU, so perhaps this is a reach!

However, when Melina mentions that Natasha was chosen for her "genetic" potential (which is a big part of why she was such a successful Black Widow), we can't help but wonder if this is a tease for something bigger. We know that HYDRA unlocked something within Wanda and Pietro Maximoff, and while the former's powers seem to be magic-based, that doesn't explain Quicksilver's speed.

Regardless, later in the movie, Dreykov also talks about searching for the "genetic potential in infants," so could this be a subtle hint that the mutant X-Gene already exists in the MCU? 

Something else might be needed to activate it, but in the meantime, science and magic might be enough to at least tap into that and unleash dormant superpowers.
 

6. Iron Maiden's Mask

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We thought we spotted this in an early trailer for Black Widow, but a closer look at this key scene confirms that, yes, Melina really does have Iron Maiden's mask locked away in her armoury. 

The MCU's version of the character is a fairly significant departure from her comic book counterpart, but it seems she may have once donned Iron Maiden's mask as one of Dreykov's Red Room assassins.

It's possible that it's meant to be a very early version of the technology Natasha later uses to disguise herself (that we first saw in Captain America: The Winter Soldier), but this is still a fun Easter Egg.

Perhaps Melina can don the mask if and when she makes her return?
 

5. Crimson Dynamo

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Yelena pointedly refers to Red Guardian as "Crimson Dynamo" at one point. While it could have been her way of showing she doesn't care about his superhero persona, we can't help but hope there is a Crimson Dynamo somewhere in the MCU. 

The Iron Man villain was Anton Vanko, the old man we met at the beginning of Iron Man 2. His son was Ivan, that movie's lead villain - played by Mickey Rourke - a character who ended up being a weird cross between Whiplash and Crimson Dynamo.

Perhaps Anton once worked for the Red Room, but there's definitely room to make use of this character.

Marvel Studios will likely want to avoid getting too political with any Russian heroes or villains, but we'd love to see this armoured baddie in Armor Wars or Ironheart.
 

4. Hawkeye's Voice Cameo

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Black Widow finally pulls back the curtain on what happened with Natasha and Clint Barton in Budapest, though we don't ever get to see much of that mission. 

There are hints - like arrow holes in the wall of Natasha's apartment where the two clearly fought - but that's about it until Jeremy Renner lends his voice to the movie. That moment comes when Natasha is about to blow Dreykov up, and as cool as it was to get a cameo like this, we can't help but wish it had been a little more significant. 

Director Cate Shortland has said they didn't want to rely on male characters here, and that's absolutely fair enough, but seeing the two fighting side-by-side would have been awesome. 

We'd like to think it's being saved for elsewhere, but don't bank on it!
 

3. "Thank You For Your Cooperation"

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In 2012's The Avengers, a captured Loki taunted Black Widow about the red in her ledger and mentioned Dreykov's daughter. That was explained here when a flashback shows us that, in order to defect to S.H.I.E.L.D., Natasha had to blow the villainous leader of the Red Room up and used his daughter to verify he was there. 

Ultimately, Natasha would outsmart the God of Mischief by figuring out he had plans for The Hulk. It was at that point she said, "Thank you for your cooperation."

After outsmarting Dreykov, Black Widow reels off the exact same line. 

It's a fun throwback and probably the closest the MCU's version of the character has to a catchphrase!
 

2. The Raft Breakout

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While the movie jumps very quickly from General "Thunderbolt" Ross closing in on Black Widow to her having dyed her hair ready for Avengers: Infinity War, the latter scene puts a completely different spin on Captain America: Civil War.

At the end of the 2016 movie, we saw Steve Rogers breaking into The Raft to set his friends free. 

However, this movie reveals that he was able to get there on a Quinjet thanks to Black Widow, while strongly hinting that Natasha was right by his side when Cap freed the likes of Sam Wilson, Scott Lang, and Wanda Maximoff. 

Revealing Natasha was aligned with Steve from the start is a cool touch and emphasises her importance in the MCU.
 

1. Valentina Allegra de Fontaine

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Black Widow's post-credits scene brings back The Falcon and The Winter Soldier's mysterious Valentina Allegra de Fontaine. She was supposed to debut here first, of course, but the shift in release dates doesn't really matter. 

Sending a mourning Yelena after her sister's "killer," Clint Barton, it seems Val - or whoever she reports to if she's not the person in charge - wants Hawkeye dead for reasons which aren't entirely clear. Now, this plot point will obviously be picked up on in the Hawkeye TV series coming to Disney+.

It sounds like Yelena has been working for Val for a while, and between recruiting a Black Widow and her own Captain America in U.S. Agent, it feels like the villain could be assembling a team.

The Dark Avengers, perhaps?
 

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ElricReturns
ElricReturns - 8/13/2021, 1:40 AM
What part of his statement did you interpret as "like it or lump it"? That's an interesting coloring choice there... go on framing that narrative for clicks. I see you lol
ElricReturns
ElricReturns - 8/13/2021, 1:46 AM
Do you think it inconsequential as a journalist to accurately depict the ideology of the subject you are reporting? The statement in absolutely no way read as "like it or lump it".

His actual response is actually fairly passive and reasonable. Not at all as confrontational or egotistical as "like it or lump it".

This reporting is [frick]ing foolish, I swear.
bkmeijer2
bkmeijer2 - 8/13/2021, 1:54 AM
"And once they began to reopen, there was still widespread reluctance to return"

I'll he honest, I think that is a good argument. I know I'm guilty of it. And it's not even an influenced choice, since I'm waiting for Black Widow to be free (and might even do the same with Shang-Chi).
TheWalkingCuban
TheWalkingCuban - 8/13/2021, 5:09 AM
@Scarilian - Wow you sure told him, No doubt he now realizes how wrong he was about his own motivations. He was not scared of a deadly pandemic at all, he was Phase 4bic the whole time, like some exaggerated South Park parody. You know what? We need to cancel Phase 4bia, I watched Black Widow in theaters with no regard to the public health because I will not tolerate intolerance… For Phase 4 You my friend are the Hitler our bonfire speeches were missing. For the Phase 4th Reich!!!
JustAChillFan
JustAChillFan - 8/13/2021, 4:17 AM
I don't believe Chapek at all.
dragon316
dragon316 - 8/13/2021, 4:19 AM
Duh he defends it he works for Disney think someone working for company that’s being sued will take her side in court yeah right
WeaponXCII
WeaponXCII - 8/13/2021, 5:49 AM
“Learn from insights gained with each release and innovate accordingly, but always doing what we believe is in the best interest of the film, and the best interest of our constituents."

I certainly hope so.
Murderisbadong
Murderisbadong - 8/13/2021, 6:34 AM
He makes an argument, but again. He’s blatantly ignore the fact they ignored phone calls from Scarlet and her agent to renegotiate her contract so she can make money off the Disney+ release.
Itwasme
Itwasme - 8/13/2021, 6:40 AM
@Murderisbadong - she did make money off the D+ release though...
Murderisbadong
Murderisbadong - 8/13/2021, 6:44 AM
@Itwasme - Hmmm, I was not aware she did. Did it equate to what she would have made in theaters? Because that’s pretty important.
Itwasme
Itwasme - 8/13/2021, 8:03 AM
@Murderisbadong - honestly, no idea....

The challenge is actually finding out if D+ added or detracted from the total BO. Some people might have opted for it instead of going to the theater, but you also have people who would not have gone to the theater anyway and opted for D+. For example, I'm not taking my family to see Shang Chi, but I would have gotten it on D+. We don't know if it's a net add or a detractor.

"We treated Disney Premier Access (revenue) like box office for the purposes of the bonus requirements in the contract. That only enhanced the economics for Ms. Johansson," Petrocelli added.

As is, without D+, the film would have not made a profit. It's worth noting that it's like Disney is walking away with hundred's of millions of dollars on this. It's not like a massive imbalance between what they made and what she made.

Itwasme
Itwasme - 8/13/2021, 8:12 AM
@Murderisbadong - i did the math, and at the time of the lawsuit, Scarlet was suing for the entirety of profit made...

She had already made $20mm at that time. The film's budget was stated at $200mm, and let's assume that budget includes her pay, so the budget increases with her payout. So if she wants $50mm, then the films budget is $230mm (if the budget doesn't include her salary it's $250mm).

Here's the numbers...
US BO: $170mm
International BO: $175mm

Studios typically make 50% of US BO, but let's say Disney negotiated 60% to be safe. That's $102mm.

Studios typically make 20-40% of international BO based off the market. Let's assume the high-end (we know it is lower though since they didn't just release it in high-end markets). That's $70mm.

Now let's add on D+, where Disney said they made $60mm from, and you have a total earned from this film of $230mm - or the entirety of profits.

Since then BO has ticked up slightly $176 domestic and $185 international, and someone here said D+ did $131mm, but I don't know if that is accurate. So there is a bigger pie to share and her suit is for less since she would have made more money from all this, even still, if she wins she makes more money than Disney on the film - which is kind of crazy.
Itwasme
Itwasme - 8/13/2021, 8:34 AM
*it's actually close to the same money for Disney and Scarlett, sorry my math was off...

Of course we have no idea what the costs of D+ are, so not all of that is profit and I used the most favorable calculations possible.
OmegaDaGrodd
OmegaDaGrodd - 8/13/2021, 6:50 AM
".....and Marvel's Black Widow, the top performing film at the domestic box office since the start of a pandemic."

Itwasme
Itwasme - 8/13/2021, 8:27 AM
We will never know if it was the right strategy. Disney wants to make the most money possible and they felt this hybrid release would maximize their profits. It is a form of innovation and I'd rather the studios try something rather than keep pushing releases back. Without D+ BW wouldn't have been profitable and I worry that Shang Chi is going to suffer significantly with the Delta Variant raging (regardless of the quality of film).
Spock0Clock
Spock0Clock - 8/13/2021, 11:42 AM
@Itwasme - People are acting like Disney (or WB) are making these decisions happily, but I'm sure every single studio exec wishes the market still looked like 2018.

We can't just pretend things are back to normal and expect billion dollar box office grosses to come back, and studios can't just sit on all of their movies for another year and then go back to normal like nothing happened. The first option is foolish and the second would wreak even more havoc on the industry than we've already seen.

These studios are limping along (probably still profitable, but not nearly as much as they used to be), there are investors in individual projects who are going to get washed out, shattering the gangbusters perception from just a few years back. These companies are like spaceships that just got holes blasted through them, and they're closing off bulkheads to save the rest of the ship.

It ain't pretty, but all of the squabbling about other stuff is kind of lower priority than survival (survival in business terms meaning profit and confidence in the future). When we're talking about stuff like Shang-Chi and Eternals, it really looks like the theatrical side of the industry is going to take a long time to recover (or maybe it never really does).
Itwasme
Itwasme - 8/13/2021, 12:02 PM
@Spock0Clock - Agreed. I don't fault them for trying things and my gut is it helped - BW would not have been profitable without D+. And what is a realistic expectation for a BO bump without D+... 10%? So it would have done $395mm instead of $360? Maybe $450mm? That's still not very good. With D+ they were able to help drive more subscribers and generate some revenue - last I heard an additional $131mm (which they don't have to split with theaters).

I fear for Shang-Chi and Eternals tbh.
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