BLUE BEETLE Underwhelms With $25.4 Million Domestic Opening - Lowest DC Debut Of The Year

BLUE BEETLE Underwhelms With $25.4 Million Domestic Opening - Lowest DC Debut Of The Year

Despite taking the No. 1 spot from Barbie, Warner Bros.' Blue Beetle has come in at the lower end of opening weekend estimates, with an underwhelming $25.4 million debut...

By MarkCassidy - Aug 20, 2023 11:08 AM EST
Filed Under: Blue Beetle

Blue Beetle may have ended Barbie's month-long run as the queen of the domestic box office, but the DC Comics-based movie did so in underwhelming fashion.

Previous estimates suggested a debut of $25M - $27M, and Jaime Reyes' first big-screen outing came in at the lower end with softer-than-expected $25.4 million. This gives the movie the lowest DC opening of the year after Shazam! Fury of the Gods ($30.1 million) and The Flash ($55 million).

Although Blue Beetle did have a relatively modest budget of $120 million, with marketing/promotion costs factored in, it'll need serious legs to turn a profit for the studio.

A mostly positive critical reaction might help, and good word-of-mouth could certainly propel the film beyond expectations. That said, the movie did receive a B- CinemaScore, and has now dropped to 76% on Rotten Tomatoes, taking it very close to losing its "certified fresh" status on the review aggregator.

Have you been to see Blue Beetle yet? If so, what did you think? Drop us a comment down below.

UPDATE: Blue Beetle's global opening weekend totals are now in, and the movie has taken in $43.4 million worldwide.

"Recent college grad Jaime Reyes (Xolo Mariduena) returns home full of aspirations for his future, only to find that home is not quite as he left it," reads the synopsis. "As he searches to find his purpose in the world, fate intervenes when Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab."

"When the Scarab suddenly chooses Jaime to be its symbiotic host, he is bestowed with an incredible suit of armour capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes the Super Hero Blue Beetle."

The cast also includes Bruna Marquezine, Belissa Escobedo, Adriana Barraza, Elpidia Carrillo, Damián Alcázar, and Raoul Max Trujillo.

Blue Beetle is set to be released in theaters on August 18, 2023.

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da2213viking
da2213viking - 8/20/2023, 11:39 AM
Too Bad. I thought the movie was solid even if it was familiar. I Like Xolo in the role alot and would like to see where they go from here with the Ted Kord teaser at the end. Oh well. If its not resonating with audiences then its not meant to be.
santoanderson
santoanderson - 8/20/2023, 11:39 AM
Hey, it’s making more money than if it had debuted on HBO Max, like was the original plan.

As for why it didn’t bring out huge audiences this weekend? It’s a new character general audiences aren’t familiar with, with no real superstars in the cast (Susan Sarandon and George Lopez?), and the “pretty good” reviews mostly said “It’s like a Spider-man movie and an Iron Man movie had a baby.” Like with The Flash and Shazam 2, I think most people are waiting until it hits digital in a month so they can watch it at home.
TheHumanSpider2
TheHumanSpider2 - 8/20/2023, 12:30 PM
@santoanderson - You dont know how distribution and marketing works, dont you?
IvanBadski
IvanBadski - 8/20/2023, 11:40 AM
How? It's the comicbook movie of all time!
cubichy
cubichy - 8/20/2023, 11:43 AM
It's a tertiary character no one knows and shouldn't have been made. I like xolo and the latino, familia aspect, but not enough to see a wb like generic story. Wait for the falling of cliff next week. Stay in canon, listen to fans.
JohnShaft
JohnShaft - 8/20/2023, 11:48 AM
LMFAO! I said from the TOP that Mexican Iron Man was DOOMED to the Box Office dumpster yet so MANY of you Naive Not Living in the REAL WORLD fanboys just sooo hoped it would be a hit. James Gunn has SERIOUS work to do to get General Audiences back(The non Fanboys who spend money at the theaters)
bobevanz
bobevanz - 8/20/2023, 11:55 AM
@JohnShaft - he doesn't have to do shit, Snyder bot
McMurdo
McMurdo - 8/20/2023, 12:59 PM
@JohnShaft - caps lock doesn't work for you.
Baf
Baf - 8/20/2023, 1:31 PM
@JohnShaft - What makes Blue Beetle Mexican Iron Man?
Arthorious
Arthorious - 8/20/2023, 4:19 PM
@JohnShaft - who in the world said this film was gonna make a ton of money?
Taonrey
Taonrey - 8/20/2023, 7:41 PM
@JohnShaft - Mexican iron man? What lol
Taonrey
Taonrey - 8/20/2023, 7:41 PM
@Arthorious - no one, he's just bored and trolling. Everyone has been saying this movie is going to bomb
JohnShaft
JohnShaft - 8/20/2023, 11:52 AM
IMPOSSIBLE! Both Robert Deniro and Martin Scorsese say the Blue Beetle is better than the Dark Knight Lol
MuadDib
MuadDib - 8/20/2023, 11:54 AM
Watched it last night, it was a decent movie. Was it out of this world amazing? No, but it was not a bad movie either. Lots of jokes, and Latin references. CGI wasn’t as bad as some other DC movies, and the supporting cast really helped bring it over the finish line. Action scenes were ok, if not just slightly toned down, as the movie seemed to be primarily directed towards children.

Honestly, based on some of the hate, you would expect a much worse movie. I’d give it a 3 1/2, just shy of 4 out of 5.
bobevanz
bobevanz - 8/20/2023, 11:57 AM
Hmm where are the usual suspects ready with copy and paste BS to say this is the worst thing ever lol.. it's month seeing it in theaters, ask mommy for 12 bucks
AmazingFILMporg
AmazingFILMporg - 8/20/2023, 2:09 PM
@bobevanz -


It's a mediocre film and it flopped💁



No need to be passive aggressive 🤡
Matador
Matador - 8/20/2023, 7:04 PM
@bobevanz -



"A mostly positive critical reaction might help, and good word-of-mouth could certainly propel the film beyond expectations." - @MarkCassidy

In order for good word of mouth to happen more people need to go see this movie for the lack of better terms it looks like not many did and some probably felt a bit sour. This movie might bomb worse then The Flash greatest super hero ever.
JohnShaft
JohnShaft - 8/20/2023, 11:58 AM
With the exception of GOTG3 this year, both Marvel Studios and the DCU/DCEU are in a race to see who can make more MEDIOCRE movies that are keeping theater goers home.
Forthas
Forthas - 8/20/2023, 11:59 AM
This brand is so damaged at this point I don't think any other studio would be willing to buy it. It may have negative value!
FireandBlood
FireandBlood - 8/20/2023, 12:42 PM
@Forthas - I noticed earlier they weren’t even selling DC toys in store, it’s that rough
Forthas
Forthas - 8/20/2023, 12:58 PM
@PlusUltra - It is funny because they need to elevate obscure characters like Blue Beetle so that their toys sell. The fact that it is associated with DC should have been enough for it to be profitable. I am getting skeptical that this can be turned around anytime soon. How many times can they go to the Batman Superman well?
SonOfAGif
SonOfAGif - 8/20/2023, 5:07 PM
@PlusUltra - DC toys haven't sold well since Marvel Studios came out with The Avengers. Even stores like Target and Walmart have dedicated more shelf space for Marvel merchandise. It's hard to find DC tshirts as well. DC is such a damaged brand that it's basically not making money.
JohnShaft
JohnShaft - 8/20/2023, 12:01 PM
It's a SAFE BET that Blue Beetle 2 will NOT be fast tracked lol. Mexican Iron Man.....Great idea
NinnesMBC
NinnesMBC - 8/20/2023, 4:10 PM
@JohnShaft - Jaime would need to be a genius inventor with alcohol problems and a billionaire playboy to fit that definition. Think of better insults because this one isn't.
CorndogBurglar
CorndogBurglar - 8/20/2023, 4:42 PM
@JohnShaft - Yeah...."Mexican Iron Man" is a really poor analogy.

But Blue Beetle isn't anywhere near popular enough to bring people into theatres. And he also doesn't have the benefit of having a beloved universe backing it up, like Guardians of the Galaxy did when it came out.

Also, no big name stars. It was kind of doomed to fail, despite Blue Beetle being popular among comic fans. (I personally don't care for this version of Blue Beetle. I thought Ted Kord is the far superior version. But that's just me.)
GarthRanzz
GarthRanzz - 8/20/2023, 4:52 PM
@JohnShaft - Wouldnt it be Mexican Steel or Rocketeer?
DudeGuy
DudeGuy - 8/20/2023, 12:05 PM
Decent enough. Not banging the door down to see it again but I’d be open to seeing a sequel.
JohnShaft
JohnShaft - 8/20/2023, 12:09 PM
@DudeGuy - EARTH to DudeGuy are you actually READING what the BO is? How the fk do you expect WB to pour MORE CASH in this FAILURE of an IP
AmazingFILMporg
AmazingFILMporg - 8/20/2023, 2:10 PM
@DudeGuy -

*Decent enough*



These are horrible numbers. It cost 110 million to make. This film is losing money💁
JohnShaft
JohnShaft - 8/20/2023, 12:06 PM
IMO The DC brand is SO DAMAGED that Christian Bale could return as you know who and it would be a BO failure
ObserverIO
ObserverIO - 8/20/2023, 3:48 PM
@JohnShaft - You are not even wrong. They literally had Keaton return and it flopped.
jst5
jst5 - 8/20/2023, 12:08 PM
Well...I was right again...two more comic book crashes to go this year.
Scarilian
Scarilian - 8/20/2023, 2:29 PM
@jst5 -
Captain Marvel 2 definitely will crash, core reason is that three of the main characters have went through development that is locked behind the Disney+ paywall.

Aquaman 2, I expect gets delayed to 2024 where it may benefit from a lack of films surrounding it as the writers strike and actors strike limits competition - though expect that to crash and burn also.

jst5
jst5 - 8/20/2023, 3:22 PM
@Scarilian - True that would save it from being listed for this year.Like I said a couple of months ago...bud got to see the test screening of Aquaman 2 and he said it was the worst "DCEU" film he's ever seen...and we're talking about someone who was a DCEU lover for awhile.

There is what felt like a 10 min scene of a drunk Aquaman talking to a goldfish in a bathtub...
eddyxx
eddyxx - 8/20/2023, 12:17 PM
This is the second time I’ve seen you say the movie has a B-, it has a B+. Do the writers on this site not know how to proofread or what?
CaptainCheese
CaptainCheese - 8/20/2023, 12:36 PM
@eddyxx - Wait. You PAID twice to see this film? Bwahaha!
Arthorious
Arthorious - 8/20/2023, 4:21 PM
@CaptainCheese - reading comprehension
JohnShaft
JohnShaft - 8/20/2023, 12:21 PM
PERSONALLY I'm actually SHOCKED that Latinos didn't support this CB movie with an all Hispanic cast and Director in Large Audiences the way Black people did for The Black Panther. Just an observation.
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