THE MARVELS' CinemaScore Is Tied With ETERNALS & ANT-MAN 3 As Lowest In MCU History

THE MARVELS' CinemaScore Is Tied With ETERNALS & ANT-MAN 3 As Lowest In MCU History

Despite a strong audience score on Rotten Tomatoes, The Marvels has received a "B" CinemaScore, tying it with Eternals and Ant-Man and the Wasp: Quantumania as the lowest in MCU history...

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By MarkCassidy - Nov 11, 2023 09:11 AM EST
Filed Under: The Marvels

The Marvels just can't catch a break.

Marvel Studios' 33rd movie is now in theaters, and despite mixed reviews (though it has since climbed to "fresh" status), its 85% audience score indicated that movie-goers were at least somewhat more receptive to the Captain Marvel sequel than critics.

However, the film's CinemaScore tells a different story.

After receiving a "B" from polled audience members, The Marvels ties with Eternals and Ant-Man and the Wasp: Quantumania as the lowest in MCU history.

CinemaScores don't automatically sound the death knells for a movie, of course, but this does support the argument that general audiences are simply losing interest in this franchise. The latest box office projections also indicate that The Marvels could end up with one of the lowest opening weekends in the history of the MCU.

You can check out the full breakdown of MCU CinemaScores below.

The Avengers: A+

Black Panther: A+

Avengers: Endgame: A+

Spider-Man: No Way Home: A+

Iron Man: A

Iron Man 2: A

Iron Man 3: A

Captain America: The Winter Soldier: A

Guardians of the Galaxy: A

Avengers: Age of Ultron: A

Ant-Man: A

Captain America: Civil War: A

Doctor Strange: A

Guardians of the Galaxy Vol. 2: A

Spider-Man: Homecoming: A

Thor: Ragnarok: A

Avengers: Infinity War: A

Captain Marvel: A

Spider-Man: Far From Home: A

Shang-Chi and the Legend of the Ten Rings: A

Black Panther: Wakanda Forever: A

Guardians of the Galaxy Vol. 3: A

The Incredible Hulk: A-

Captain America: The First Avenger: A-

Thor: The Dark World: A-

Ant-Man and the Wasp: A-

Black Widow: A-

Thor: B+

Doctor Strange in the Multiverse of Madness: B+

Thor: Love and Thunder: B+

Eternals: B

Ant-Man and The Wasp: Quantumania: B

"The Marvels is far from the best Marvel Studios has to offer, but it's difficult not to get swept up in its infectious energy... to a point," we said in our review. "A disjointed third act lets it down, but a game cast and plenty of fun/funny moments elevate it above more lacklustre MCU fare (we're looking at you, Ant-Man and the Wasp: Quantumnia)."

"In Marvel Studios’ The Marvels, Carol Danvers aka Captain Marvel has reclaimed her identity from the tyrannical Kree and taken revenge on the Supreme Intelligence. But unintended consequences see Carol shouldering the burden of a destabilized universe. When her duties send her to an anomalous wormhole linked to a Kree revolutionary, her powers become entangled with that of Jersey City super-fan Kamala Khan, aka Ms. Marvel, and Carol’s estranged niece, now S.A.B.E.R. astronaut Captain Monica Rambeau. Together, this unlikely trio must team up and learn to work in concert to save the universe as The Marvels.”

The film also stars Zawe Ashton and Park Seo-joon. Nia DaCosta directs, and Kevin Feige is the producer. Louis D’Esposito, Victoria Alonso, Mary Livanos and Matthew Jenkins serve as executive producers. The screenplay is by Megan McDonnell, Nia DaCosta, Elissa Karasik and Zeb Wells.

The Marvels will begin its international rollout on November 8, and was recently granted a China release on November 10, day-and-date with North America.

Do you plan on seeing The Marvels in theaters opening weekend? Drop us a comment down below.

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bkmeijer1
bkmeijer1 - 11/11/2023, 9:02 AM
Do scores like these matter? I don't know, but what I do know is that I can't wait for the inevitable article ranking the MCU movies by rotten tomatoes scores.
MarkCassidy
MarkCassidy - 11/11/2023, 9:05 AM
@bkmeijer1 - Not really... at least, audiences prob don't pay as much attention to them as they would a RT score.
regularmovieguy
regularmovieguy - 11/11/2023, 9:09 AM
@bkmeijer1 @MarkCassidy

Cinemascore is a good indicator for legs and reception. If you’re opening night audiences are giving your movie a B you’re not gonna have good legs.
bkmeijer1
bkmeijer1 - 11/11/2023, 9:22 AM
@MarkCassidy @regularmovie - think (despite people claiming the opposite) Rotten Tomatoes is a better indicator. Cinemascore is nice, but not as telling. Hadn't thought about legs though
Spawnnn
Spawnnn - 11/11/2023, 9:31 AM
@bkmeijer1 - Wut? RT is probably the worst indicator of all.
bobevanz
bobevanz - 11/11/2023, 9:33 AM
@bkmeijer1 - you can rate it as a 50 and mark it fresh.. how tf is that the best aggregate? Now I know you're trolling lol use imdb or cinemascore because those are ACTUAL RATINGS
bkmeijer1
bkmeijer1 - 11/11/2023, 9:34 AM
@bobevanz @Spawnnn - I said better, but not that it's good. Better than worse, is still bad.

That said, I think it's a simple one. It indicates how well (or not) it is liked, and especially if there is a disagreement between critics and audiences.
Spawnnn
Spawnnn - 11/11/2023, 9:37 AM
@bkmeijer1 - RT is more for nerds and nerds dont make movies big hits, its the average moviegoer. CinemaScore tracks anyone. You, your grandma, your pervert neighbor, your little brother, anyone who was in that screening. Which paints a more accurate picture.
regularmovieguy
regularmovieguy - 11/11/2023, 9:56 AM
@bkmeijer1

Cinemascore would be a better indicator than RT audience score imo. These people go to the movie opening night, are excited for the movie, and are surveyed after they see the movie.

A B cinemascore is going to say more than an 80+% audience score on RT. Audience scores are generally unreliable to begin with (be it RT, IMDB, MetaCritic, etc.).
Ryguy88
Ryguy88 - 11/11/2023, 9:56 AM
@bkmeijer1 - it gives a general idea of what the word of mouth could be like
bkmeijer1
bkmeijer1 - 11/11/2023, 10:03 AM
@Spawnnn @regularmovieguy - but aren't people that go opening night nerds to a certain extent to begin with? Feel like there is a certain bias in that as well.

But yeah, it probably does paint a good picture. A concrete score does give a good picture of what a movie is like, whereas RT's percentage only shows how many liked it.

Think it depends on what angle you're looking from. Be it legs, reception, or word of mouth like @Ryguy88 says.
MrDandy
MrDandy - 11/11/2023, 10:14 AM
@MarkCassidy - CinemaScore is not useful as a metric that gets people out to the theaters. It is useful as a gauge to see what the general audience word of mouth will be on the movie and predict legs at the box office.
regularmovieguy
regularmovieguy - 11/11/2023, 10:20 AM
@bkmeijer1

“but aren't people that go opening night nerds to a certain extent to begin with? Feel like there is a certain bias in that as well.”

Yes generally these audiences are excited enough for a movie to go opening night which is why A-range scores are generally indicative of good word of mouth. Look at the cinemascores of the CBM genre that got a B and then look at the WOM/box office of those movies.
bobevanz
bobevanz - 11/11/2023, 10:22 AM
@MrDandy - it's literally the one score that reflects the product. All the others are like participation trophies lol
bkmeijer1
bkmeijer1 - 11/11/2023, 10:29 AM
@regularmovieguy - I never realy looked into the effect of word of mouth, so I'll take you word for it. If social media exposure is part of word of mouth, then I can definitely see the effect
mountainman
mountainman - 11/11/2023, 10:33 AM
@bkmeijer1 - I don’t think a whole lot of people decide whether or not to see a movie based on CinemaScore, but I’ve always found it to be a more accurate indicator of how much the GA likes something than Audience Scores, which can be weighed up or down by people who haven’t even seen the movie.
bkmeijer1
bkmeijer1 - 11/11/2023, 10:36 AM
@mountainman - true. And like I said above, CS (and other metrics with concrete scores) shows how much it is liked, whereas RT shows by how many it is liked.
mountainman
mountainman - 11/11/2023, 10:55 AM
@bkmeijer1 - The problem with RT and IMDB is that there is no way to verify if the person saw the movie. That means they are more subject to review inflating or review bombing. CS only counts those who have verified seen the movie.
bkmeijer1
bkmeijer1 - 11/11/2023, 11:41 AM
@mountainman - that's a really good point. That's why I always take them with a grain of salt, but I'm sure not everybody does that
videovac
videovac - 11/11/2023, 12:00 PM
"your pervert neighbor" - @Spawnnn

Hey! I object to that!
mountainman
mountainman - 11/11/2023, 12:06 PM
@bkmeijer1 - That’s a good idea. Any external metric, whether it be critic reviews, audience feedback (from any source), or box office has no bearing on your individual enjoyment of a movie. They are all data, but movie enjoyment is subjective and may not line up with any of that data.

We all like to throw these metrics around to boost or tear down movies we like or dislike. But in reality, it’s all down to individual enjoyment, which varies from person to person.

I think it was @DrReedRichards that shared the feedback from the group he saw it with and it was completely across the board, not aligned to level of MCU fan or gender.
bkmeijer1
bkmeijer1 - 11/11/2023, 12:38 PM
@mountainman - "We all like to throw these metrics around to boost or tear down movies we like or dislike."

Yeah, that's pretty well put. I'll just stick to my personal enjoyment for now
Origame
Origame - 11/11/2023, 9:03 AM
Hahaha ha 😆 🤣
harryba11zack
harryba11zack - 11/11/2023, 9:09 AM
Nature is healing.
vectorsigma
vectorsigma - 11/11/2023, 9:19 AM
Ok. So i watched it the 2nd time.

After the first switcheroo battle, there is a scene where Kamala was sweeping the floor, dressed in her costume.

She switched with Carol and returned in the air in civies.

What gives, Disney? 🤣
Origame
Origame - 11/11/2023, 11:26 AM
@vectorsigma - I still think the biggest thing is from the trailer, where the one time they swap clothes is so kamala won't die in space.

It's just so blatant they don't give a f@#$ how the body swapping works.
vectorsigma
vectorsigma - 11/11/2023, 11:46 AM
@Origame - yeah, they dont care about these simple details anymore because of all the reshoots and constant changing of directions on their films.
mountainman
mountainman - 11/11/2023, 12:08 PM
@vectorsigma - Isn’t there also an inconsistency of then they swap based on powers used? This type of story element is complex (much like the time travel in Endgame) and it would benefit the writers and editors to try to ensure there is consistency.
Origame
Origame - 11/11/2023, 12:08 PM
@vectorsigma - they wouldn't have cared even if it was the original script untampered. They just cared about having a gimmick to sell the movie on.
vectorsigma
vectorsigma - 11/11/2023, 12:41 PM
@mountainman - what part are you referring to?
mountainman
mountainman - 11/11/2023, 1:00 PM
@vectorsigma - I thought I read a review that said that they swap places when they use their powers sometimes but not other times.
vectorsigma
vectorsigma - 11/11/2023, 7:47 PM
@mountainman - the general rule is they switch if they use their powers at the same time.

Ill admit that the part where they are practicing was fun, one of the things which the novie did well
AvalonX
AvalonX - 11/12/2023, 2:18 AM
@Origame - The character switching was inconsitent AF.
lazlodaytona
lazlodaytona - 11/11/2023, 9:19 AM
All of you giving sh1t to DC when ur Marvel company started strong but has sucked for about 2 to 3 years now.

At least DC has a hopeful future now. Marvel is trailing out with superhero fatigue of their franchise.

I believe Deadpool 3 will help them a lot and I truly hope so.

I'm a DC guys but ANY superhero movie's success is a great thing to help the genre.
bkmeijer1
bkmeijer1 - 11/11/2023, 9:26 AM
@lazlodaytona - I don't think it's superhero fatigue, but moreso mediocrity fatigue. Like you say, it sucks. And that is what we're tired of.

Still, I enjoyed both what Marvel and DC have put out in recent years. Enough for me to look forward to all (and yes, that even includes Sony).
vectorsigma
vectorsigma - 11/11/2023, 9:37 AM
@lazlodaytona - in Gunn I trust.
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