AVATAR: THE WAY OF WATER Off To A Strong Start At The Box Office But Comes In Well Below Expectations

AVATAR: THE WAY OF WATER Off To A Strong Start At The Box Office But Comes In Well Below Expectations

Avatar: The Way of Water has splashed down into theaters, but James Cameron's three-hour epic isn't quite managing to live up to early expectations. However, the sequel is expected to have serious legs!

By JoshWilding - Dec 19, 2022 10:12 PM EST
Filed Under: Avatar
Source: THR (via SFFGazette.com)

The Hollywood Reporter (via SFFGazette.com) reveals that Avatar: The Way of Water opened with $134 million at the North American box office this weekend, a strong debut but one that's a fair bit below early $150 million - $175 million estimates. However, this is far from a disaster because James Cameron's sequel is likely to have serious legs over the festive period. 

The Avatar sequel received an A CinemaScore from moviegoers (the same as the first movie), while it's also "Certifed Fresh" on Rotten Tomatoes with a respectable 78%.

Internationally, Avatar: The Way of Water debuted with $301 million, giving it a global cume of $435 million. Once again, that's below those $525 million estimates, and we're sure Disney is going to be keeping a very close eye on these figures. Why? Well, the movie cost $350 million - $400 million to produce, making it one of the most expensive productions in history. 

Cameron has previously said the sequel needs to make around $2 billion to be considered a success, and while the expectation is it will reach $1 billion by the end of 2023, another billion on top of that may be wishful thinking.

A coveted day-and-date release in China didn't pay off as much as expected, with Avatar: The Way of Water becoming the latest Hollywood blockbuster to underperform in the Middle Kingdom. The hope was it would gross over $100 million; instead, it opened to a so-so $57.1 million. 

What went wrong? At this point, we're not sure anything has. Avatar opened to $77 million in the U.S. in 2009 and is now the highest-grossing movie in history with $2.92 billion, so the coming weeks (and months) will be crucial for this franchise. The runtime is proving problematic in terms of showings, though, while interest in the property has waned with a 13-year gap. 

"Avatar: The Way of Water’s epic visuals are impossible to find fault with," we said in our review this weekend, "but with a paper-thin, painfully boring story and little in the way of character development, this three-hour snoozefest is all style, no substance."

What did you guys think about Avatar: The Way of Water? Let us know your thoughts below.

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xfactor
xfactor - 12/19/2022, 10:03 PM
The trek to break even begins
Fogs
Fogs - 12/20/2022, 3:39 AM
@xfactor - I'll be honest with you, every person gets to like whatever they want, I don't care. But if this movie bombs or at least underperforms, struggling to break even and the studio questions if the 7 or whatever avatar sequels Cameron wants is too much, I’ll be glad. Perhaps this will humble him a little bit.
bobevanz
bobevanz - 12/20/2022, 4:32 AM
@Fogs - this will easily beat the first movie, if you've seen it you'd know
Fogs
Fogs - 12/20/2022, 5:29 AM
@bobevanz - I'll catch it when it comes to D+
ProudPatriot76
ProudPatriot76 - 12/19/2022, 10:05 PM
The first one was a fluke. Its story wasn’t original by any stretch of the imagination. People flocked to theaters for the visual effects.
GetsugaTensho22
GetsugaTensho22 - 12/19/2022, 10:18 PM
@ProudPatriot76 - you contradict yourself.
It wasn’t a fluke, the effects and world building were the point.

Stop pretending like Story Tropes and character archetypes are some sort of bad thing LMAO
What, you won’t watch Harry Potter because Star Wars already did “The Hero’s Journey” trope?
You won’t watch Star Wars because Akira Kurosawa already did Seven Samurai?

I’m sorry you watched the first one at home on a shitty monitor and took it at face value
Antitrollpatrol
Antitrollpatrol - 12/19/2022, 10:53 PM
@Counterpoint - I don’t know what universe you live in or if you’re from an alternate timeline but avatar has the number 1 box office of all time. I would say that it does have a massive cultural impact around the world. I remember seeing the first one in theaters and thinking how amazing it was. As a kid it had a massive impact on my liking of movies. yeah the script lacks originality but so do most movies in Hollywood. To call out one movie when almost every movie copies aspects of another is not fair. Creativity in Hollywood is mostly dead and reused plot points.
DocSpock
DocSpock - 12/19/2022, 10:57 PM
@Counterpoint -

Truer words were never spoken.

HumanNature
HumanNature - 12/19/2022, 11:15 PM
@GetsugaTensho22 - People don’t understand that avatar films are James Cameron’s message to the world about preserving our environment and it’s ecosystems

These movies have simplistic plots in order to appeal to as many demographics as possible.
dmac3232
dmac3232 - 12/20/2022, 12:34 AM
@HumanNature - Eh, I'm definitely not going to give them credit for making a conscious decision there. It's just hard to write a really good story, especially in a genre film. And that's fine; sometimes incredible aspects in other areas can carry the day, and that was definitely the case here as one of the best visual spectacles I've ever seen. (I rewatched it a few months ago for the first time and it still looks incredible.) But if people are going to crap on it for the derivative and simplistic story, there's really not much of an argument.
MyCoolYoung
MyCoolYoung - 12/20/2022, 12:44 AM
@Counterpoint - I can recite a line easily. Zoe Saldana character said "ahhhh"
Gizmoduck
Gizmoduck - 12/20/2022, 12:48 AM
@ProudPatriot76 - Avatar is "Dances with Wolves in Space". Its OK, i never understood the original hype.

Avatar 2, was the definition of OK. Nothing special aside from the CGI, which is perfect. Story is very linear and the death you see coming from the second interaction of characters.

I feel this film went both backward and forward in regard to world building, bringing back the same bad guys, this time as an avatar was the worst part about it aside from 'spider'

aurorsand146
aurorsand146 - 12/19/2022, 10:09 PM
Like most religions in the world rn, the first Avatar came at a very right time, right at the start of 3D movie epidemic. I think Disney were stupid to fund Cameron’s Vanity project this time around tho. It’ll def cross 1 bill but 2 bill seems unlikely.
GetsugaTensho22
GetsugaTensho22 - 12/19/2022, 10:16 PM
I watched it on Sunday, in 4K 3D and High FR.

Excellent cinematic experience just like the first one! The plot isn’t as tightly paced and focused as the last one and they could’ve shaved 20 minutes from the final act (lots of redundant Touk scenes), but you can see every minute of the 13 years of work James put into this movie.

Fogs
Fogs - 12/20/2022, 3:42 AM
@GetsugaTensho22

"The plot isn’t as tightly paced and focused as the last one"

Well that's pretty much the main point here. Cause the 1st didn't have the greatest script IMO.
Conquistador
Conquistador - 12/20/2022, 3:52 AM
@GetsugaTensho22 - Agreed for the most part!

The HFR was kind of distracting at first. That first 20 min had me feeling i was inside a video game! But was immersive with the IMAX ratio!

i also feel they coud have lost about 20 min, overall though, not most from the end as the climax was crazy!

I will definitley be trying to go see this again on a different screen.
Conquistador
Conquistador - 12/20/2022, 3:54 AM
@Fogs - Personally i found the story to be alot more interesting and original to the first. In a way there was too much at times and feel they could have trimmed some parts and tightened up on some other aspect.
Forthas
Forthas - 12/19/2022, 10:17 PM
Saw the films twice. Story is weak and there are more than a few plot holes, but overall well worth the time and money.
Spawnnn
Spawnnn - 12/19/2022, 10:23 PM
I was just on BoxOfficeMojo checking out some BO numbers. WTF happened to BP? Haven't followed it for a while and was really surprised to see it at 787 million. I thought it made a billi weeks ago. Damn.
ThorArms
ThorArms - 12/20/2022, 12:00 AM
@Spawnnn - no Chadwick, and no BP for the first 1:45 minutes, no China + some other markets

I'd say it's doing pretty well domestically. Already passed Doctor Strange MoM with the holidays to go.
HumanNature
HumanNature - 12/19/2022, 10:31 PM
Blows my mind we can still even get a full mega budget ip that's truly director led like this in this current movie industry. minimal studio interference just the directors vision for better or for worse.

I feel like anyone who's huge cinematic universe/ip fans should hope avatar is successful. hopefully it would open the way for studios to stop controlling every aspect of movies with 0 risk. Whether you love or hate avatar, this film being successful is a win for filmmakers with a vision. One of the main reasons I’m rooting for it
SheepishOne
SheepishOne - 12/20/2022, 1:13 AM
@HumanNature - I agree completely. I think it's way more beneficial to cinema for the Avatars to be the highest grossing films than Marvel or Star Wars. Because if other movie studios try and copy a formula for "success" I'd way rather them invest money in directors and CGI, because the stories are already all flat and predictable. At least with Avatar, you have immersion and aren't constantly being reminded of the seams of a green screen.
Reborn
Reborn - 12/20/2022, 2:53 AM
@HumanNature - So you're telling me i should wish for more egomaniac directors like James Cameron being successful and thinking they're the center of the universe and that their movies are some superior form of art? Yeahh...nope, i prefer supporting Marvel all day.
ScaryTerry
ScaryTerry - 12/19/2022, 10:32 PM
You mean people want an actual plot in their movie?! Get the [frick] out of here!
Vigor
Vigor - 12/20/2022, 1:09 AM
@ScaryTerry - you got some people saying it shares the plot of fern gully. And others saying it has no plot. So which is it?
ScaryTerry
ScaryTerry - 12/20/2022, 5:51 AM
@Vigor - In seriousness, Avatar 1 does have a plot, but it’s weak. As many have pointed out, it was filmed as a means to show off the special effects technology.

We good?
Vigor
Vigor - 12/20/2022, 7:05 AM
@ScaryTerry - is it odd to say that I prefer a simpler plot, so I can focus on world building and character relationships
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