Spider-Man: Brand New Day's CinemaScore Revealed As Thursday Previews Look Set To Beat No Way Home's $50M

Spider-Man: Brand New Day's CinemaScore Revealed As Thursday Previews Look Set To Beat No Way Home's $50M

Spider-Man: Brand New Day is on course to break all manner of box office records this weekend. Meanwhile, following glowing reviews, audiences have weighed in, and we have a CinemaScore.

By JoshWilding - Jul 31, 2026 04:07 AM EST

Spider-Man: Brand New Day will break box office records this weekend, with Deadline reporting that the movie is set to beat Spider-Man: No Way Home's $50 million Thursday previews haul at the North American box office.

Exact numbers will be revealed later today, but history will be made one way or the other. By topping its 2021 predecessor, Spider-Man: Brand New Day is behind only Star Wars: The Force Awakens ($57 million) and Avengers: Endgame ($60 million), either one of which Spidey could surpass if the blockbuster exceeds expectations.

Regardless, anything over $50 million will be the best previews ever for Sony and the best previews post-COVID (beating Deadpool & Wolverine's $38.5 million). Spider-Man: Brand New Day is doing all of this without IMAX screens, so Avengers: Doomsday should be absolutely fine when it squares off with Dune: Part Three this December.

While current estimates point to a $195 million opening weekend in North America, some analysts believe it could swing as high as $260 million to $300 million. 

Positive word of mouth, as always, will be key. It's good then that Spider-Man: Brand New Day has been awarded an "A" CinemaScore.

CinemaScore is a market research firm that surveys audience reactions to newly released movies. After attending opening night screenings, moviegoers rate films on an A+ to F scale, providing insights into audience satisfaction. Widely used in the film industry, CinemaScore helps gauge the initial reception of movies and influences box office predictions based on audience feedback.

Here's how Spider-Man: Brand New Day's A score compares to the previous movies:

Spider-Man (2002): A–
Spider-Man 2 (2004): A–
Spider-Man 3 (2007): B+
The Amazing Spider-Man (2012): A–
The Amazing Spider-Man 2 (2014): B+
Spider-Man: Homecoming (2017): A
Spider-Man: Into the Spider-Verse (2018): A+
Spider-Man: Far From Home (2019): A
Spider-Man: No Way Home (2021): A+
Spider-Man Across the Spider-Verse (2023): A

On Rotten Tomatoes, the movie has 90% from critics and 98% on the Popcornmeter. This all bodes well for the web-spinner's MCU return, and a sequel announcement must surely be imminent. 

"Spider-Man: Brand New Day is everything fans could want," we wrote in our review of the movie. "Emotional, hilarious, and heartfelt, it’s an action-packed love letter to the comics and one of Spidey’s best big-screen adventures. Spider-Man has never been more amazing."

Spider-Man: Brand New Day is now playing in theaters.

About The Author:
JoshWilding
Member Since 3/13/2009
A lifelong comic book fan who grew up on Spider-Man: The Animated Series in the '90s, Josh Wilding has been contributing to ComicBookMovie.com since 2009.

While he's also written for websites like Batman-News, HeyUGuys, and WhatCulture, Josh is CBM's Rotten Tomatoes-approved critic and the site's #1 contributor with nearly two decades of experience covering film and TV news (including interviews with Tom Holland, Chris Pratt, Gary Oldman, Halle Berry, Jon Bernthal, Tom Welling, and hundreds more).

Based in the UK with his wife, Josh is also an avid WWE and Formula 1 fan and writes about those passions on CBM's sister sites, TheRingReport.com and FullThrottleHQ.com. Favourite superhero? Spider-Man. Favourite pro wrestler? CM Punk. Favourite F1 driver? Max Verstappen.
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DesiSpiderman
DesiSpiderman - 7/31/2026, 5:00 AM
Apparently, it’s going to do over 70M just for Thursday night
Ryguy88
Ryguy88 - 7/31/2026, 7:46 AM
@DesiSpiderman - thats just obsurd
WADEZILLA13
WADEZILLA13 - 7/31/2026, 10:57 AM
@DesiSpiderman - So it’s besting Supergirl’s entire opening weekend on preview night?
MonkeyBot
MonkeyBot - 7/31/2026, 5:01 AM
[frick]ing loved it, ending sucked hard though.
Clintthahamster
Clintthahamster - 7/31/2026, 6:38 AM
@MonkeyBot - What didn't you like about the ending?
MonkeyBot
MonkeyBot - 7/31/2026, 7:19 AM
@Clintthahamster - the handshake with Ned abrubtly ending the movie instead playing out more.
He regained the memories at that moment, and instead of going to MJ to do the same the movie just went black.
Clintthahamster
Clintthahamster - 7/31/2026, 7:24 AM
@MonkeyBot - Oh, okay. I guess I don't mind the film letting the viewer play those scenes out in their head rather than showing it. By ending on that thrill of recognition and then shifting to those scenes of New York . . . I don't know, I dug it, from a "cinema" standpoint. For me, leaving the viewer wanting more was much more effective an ending than adding another five minutes to tidy everything up. But I can understand your POV for sure.
vectorsigma
vectorsigma - 7/31/2026, 7:51 AM
@MonkeyBot - dude, no one regained their memories. The handshake was instinctive
MonkeyBot
MonkeyBot - 7/31/2026, 8:08 AM
@vectorsigma - dude, you litterly see him light up...
vectorsigma
vectorsigma - 7/31/2026, 9:54 AM
@MonkeyBot - it's the deep friendship overcoming the spell inspite of the memories being erased. But the spell is still there.
WADEZILLA13
WADEZILLA13 - 7/31/2026, 9:58 AM
@MonkeyBot - Two possibilities in my opinion:

- Ned’s proclivity to magic did help the handshake break the spell.

- Ned was simply connecting the name Peter to Spider-Man, since MJ revealed it earlier.

Either way, I love the ambiguity.
gmit92
gmit92 - 7/31/2026, 10:38 AM
@WADEZILLA13 - okay so I initially thought about Ned's magical prowess here (and also would be cool to do Hobgoblin with him as a mystic interpretation down the line, just saying)

BUT I think MJ just lies.

The reason being: Hulk remembered him too. When he reveals himself to 2 / 3 characters (Ned and Hulk) they both slowly remember who he is.

MJ "says" that she doesn't. But I think she's just hurt by his removal of her agency. Because by the end of the film, she's sitting on their school rooftop just as she did with him, holding the necklace he gave her.

She remembers, it's just too painful.
Spike101
Spike101 - 7/31/2026, 5:48 AM
Whilst it the best of the MCU Spider-Man movies it’s far from perfect and definitely a long off what Raimi did so many years ago. The terrible D&I supporting cast remain, the CGI is all pretty poor and the storyline disjoined with far too much silly humour.
Nomi
Nomi - 7/31/2026, 6:01 AM
@Spike101 - it's on par with Spider-Man 2
XelCorp
XelCorp - 7/31/2026, 6:03 AM
@Spike101 - better than no way home?
Nomi
Nomi - 7/31/2026, 6:18 AM
@XelCorp - way better
SADFFLECK
SADFFLECK - 7/31/2026, 12:57 PM
@Nomi - nah! I can Rewatch Spiderman 2
Nomi
Nomi - 7/31/2026, 1:35 PM
@SADFFLECK - and I will rewatch this 5 times in theaters
Lokiwasright
Lokiwasright - 7/31/2026, 4:04 PM
@Spike101 - best spiderman movie since spiderman Tobey 2
Spike101
Spike101 - 8/1/2026, 2:53 PM
@XelCorp - as a movie in my opinion yes, that said it was so lovely to see Raimi’s casting and characters again in NWH. The first scene with Doc Ock and the Green Goblin was amazing.
Spike101
Spike101 - 8/1/2026, 2:55 PM
@Nomi - One of my all time favourite comic book movies.
Spike101
Spike101 - 8/1/2026, 3:00 PM
@Lokiwasright - absolutely. NWH was great only because of the legacy castings and character design, take all that away and it was average at best.
OneMoreTime
OneMoreTime - 7/31/2026, 5:52 AM
Spider-Man: Brand New Day is EPIC on Gamma Rays. Great movie has everything. Great Story, Great Action, Great Emotional Moments and a 10-Star Ending.

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SADFFLECK
SADFFLECK - 7/31/2026, 12:58 PM
@OneMoreTime - getting TV Dinner vibes instead of Homecooked
OneMoreTime
OneMoreTime - 7/31/2026, 5:58 AM
Regardless, anything over $50 million will be the best previews ever for Sony and the best previews post-COVID (beating Deadpool & Wolverine's $38.5 million).

Spider-Man: Brand New Day is doing all of this without IMAX screens, so Avengers: Doomsday should be absolutely fine when it squares off with Dune: Part Three this December.
OneMoreTime
OneMoreTime - 7/31/2026, 6:08 AM
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SADFFLECK
SADFFLECK - 7/31/2026, 12:59 PM
@OneMoreTime - BigH got that Look I recognize!
When the Bluechew hits!
Gabimaru
Gabimaru - 7/31/2026, 6:10 AM
It was good spidey film not the best one. But the action scenes are one of the best action scenes in decades. TDK is still the best comic book film.
TheVisionary25
TheVisionary25 - 7/31/2026, 6:22 AM
Oh man , the MCU Spidey films having a higher grade then the Raimi films is gonna piss some people off…;).

Anyway , 50 million or so in previews is nuts…

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I worry about the film being front loaded due to the recent underperformances/flops in the superhero film genre but I do feel there being little to no upcoming competition should help its chances of success more then recent movies so fingers crossed!!.
EscapeMySight
EscapeMySight - 7/31/2026, 6:38 AM
I liked it a lot. Not better than No Way Home though IMO. Albeit gimmicky, NWH is just unbelievably awesome and I still can’t believe they actually pulled it off. I watch that movie in amazement every time.
vectorsigma
vectorsigma - 7/31/2026, 7:54 AM
@EscapeMySight - ive seen nwh >15 when on cable and i love it. But i think bnd is better.

Nwh is too contrived to work. Like making Dr Strange and peter stupid
EscapeMySight
EscapeMySight - 7/31/2026, 7:59 AM
@vectorsigma - To each their own. NWH for me is the best of the Holland films.
Gabimaru
Gabimaru - 7/31/2026, 1:53 PM
@EscapeMySight - exactly. No way home feels nostalgic maybe with the help of tobey and andrew and the villains. But the action in brand new day takes the cake the tank chase. Hulk fight and ninja are one of the best. If not the best MCU action scenes
Lokiwasright
Lokiwasright - 7/31/2026, 4:05 PM
@Gabimaru - it's not better than spiderman 1 and 2
Clintthahamster
Clintthahamster - 7/31/2026, 6:38 AM
Y'all, this movie is so good. The wife says "Best Spider-Man ever" and I might just agree.
OneMoreTime
OneMoreTime - 7/31/2026, 6:38 AM
BREAKING SPIDER-MAN NEWS

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RealTurner
RealTurner - 7/31/2026, 6:51 AM
After trying to keep things secret for so long, the trailer still shot them in the foot because, while the additional context of his accepting the changes was excellent, the big web ball is basically the climax of the action side of the movie. Trailers are meant to make you think "this is the setup, what crazy stuff do you think will happen after this!", and did that pretty well with the Hulk stuff. But the Hand being beaten before the story starts and then becoming "allies" immediately throws up loads of contextual spoilers because you know he fights them later; the additional story stuff around the web ball was excellent and the fight overall was great, but a shame the trailer went so deep into Act 3. I had the "wow" moment there mostly when watching the trailer the first time.

That said, I get they had to put *something* in the trailer; after all the umming and aaahing over Sadie Sink's role, in the end it was revealed mid-movie without much fanfare.
vectorsigma
vectorsigma - 7/31/2026, 7:55 AM
@RealTurner - i also donr get why a govt agency let criminals roam around their office in their costumes 😅
RealTurner
RealTurner - 8/1/2026, 5:46 AM
@vectorsigma - Yeah it was kinda weird. There was obviously going to be a Saide twist, so I'm not sure they were trying too hard to hide the real villian of the peice; that said, she was a classic X-Man in that she trashed the city in a tank, blew a building up, took control of countless people (at least one of whom she let get hit by a car), but after it was over just walked off scott-free into the sunset with zero accountability. Magnito would be proud.
EscapeMySight
EscapeMySight - 7/31/2026, 7:14 AM
I liked it a lot, but have some issues

*Spoilers*

1 - How could MJ not know who Frank was? And when she didn’t, why didn’t Peter mention that he was the Punisher? The Punisher has been on the news for years at this point (and she’s a NY native for goodness sake!).

2 - The name “The Punisher” wasn’t said once 🤷‍♂️

3 - Surely Peter didn’t expect MJ to automatically fall back in love with him the second he told her who he was? Did he really expect all her memories to just rush back? I don’t think the audience assumed this.. I figured a large part of this movie would be him working his way back into MJ and Ned’s lives (the trailer at least alluded to that).

4 - Jean Grey’s identity wasn’t a huge reveal by any means. (Interesting that she originated on 616 though. I figured she’d have come through from another Earth.)

5 - Peter was very forgiving of Jean, even after she made MJ jump off the roof of that building, putting her right in deaths path, and not to mention make a random innocent New Yorker walk into traffic and get hit (likely killed) by a car. Yes, what happened to her sister was horrible, but she still committed some serious crimes and just walked away and all was forgiven. Ridiculous.
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