DC Studios’ SUPERGIRL May Be The Best Indicator For Whether Or Not Audiences Have Had Enough Of Superheroes

DC Studios’ SUPERGIRL May Be The Best Indicator For Whether Or Not Audiences Have Had Enough Of Superheroes

Much has been said about comic book fatigue, but 2026 will be a particularly important year to gauge audience interest in superheroes. Perhaps the best project to determine that with will be Supergirl.

Editorial Opinion
By DanielKlissmman - Nov 18, 2025 05:11 PM EST
Filed Under: Supergirl

Just a few months ago, superhero fatigue was the talk of the town. "Will superheroes stop being Hollywood's premiere cash source?" The question was floated around seemingly endlessly—and understandably so. While the concept continues to be heavily debated (and often outright rejected), the fact is, recent superhero movies have failed to elicit the fanfare they did mere years ago.

At the height of the comic book craze that swept the world, films like Superman and The Fantastic Four: First Steps would have likely had no issues crossing the ever-coveted billion-dollar mark. Relatively smaller movies like Thunderbolts* and Captain America: Brave New World could have similarly been much more successful than they were upon their release earlier in 2025.

Yet, despite those shortcomings, it'd be unwise to ring the bell on comic book adaptations. After all, the genre can stil rebound, particularly given the positive critical reception enjoyed by nearly all of 2025's comic book tentpoles. Having said that, such a possibility is unlikely to be properly gauged with films like Spider-Man: Brand New Day or Avengers: Doomsday as the metric. They're tentpoles based on some of the world's most popular IP. Barring an exceptional situation, chances are the general public will be at least somewhat interested in those movies. 

No. The film that will likely end up being the most accurate gauge to determine audience interest in superheroes will be DC Studios' Supergirl, starring Milly Alcock and directed by Craig Gillespie. The movie has positioned itself as one of the most interesting projects of 2026, and that, alongside its unmistakable identity as a superhero movie, is what, ironically enough, makes it the perfect barometer for the future of comic book adaptations. But why is that, exactly? 

Before tackling that question, it's important to point out that Supergirl isn't the only DC Studios movie releasing in 2026. Right alongside it is Clayface, the Mike Flanagan/Hossein Amini-written horror film directed by James Watkins and starring Tom Rhys Harries. However, there's a specific reason Clayface isn't a candidate to potentially carry the answer for the future of the comic book genre on its very gooey shoulders.

Aside from its DC branding, in terms of public perception, there is little tying the movie to a larger superhero universe. Yes, it's set in Gotham, and yes, it stars a Batman villain. Yet, the character of Clayface is relatively obscure, and with no indication of a Batman appearance in it, Clayface has every opportunity to stand on its own as an experimental body-horror film. Therefore, if it fails financially, it will do so on its own merits—not as a superhero tentpole, but as a horror movie that simply didn't land. 

Supergirl is a different story. Straight from the first poster released, there was no confusing this project as anything other than a superhero film. She had the costume, the "S" shield, and the fun, zany, color palette that's become a calling card for superhero blockbusters. It is DC Studios' next big tentpole after Superman, and that's impossible to misinterpret or miss. Supergirl is a superhero movie through and through, and as such, its acceptance or rejection from audiences can be a statement on the larger comic book movie genre. 

The film stars one of the best young actors around, Milly Alcock, and it's helmed by a director responsible for high-quality projects like I, Tonya and Cruella (no, take your fingers off the keyboard. Cruella is a good movie and we all know it). It's also based on Supergirl: Woman of Tomorrow, which delivers a gripping story of grief, found family and perseverance. Being an adaptation of that tale, Supergirl isn't just an expensive-looking sci-fi project—it's likely a sci-fi adventure with heart. What I'm saying is, the film has all the right elements to succeed.

It is, unapologetically, a superhero movie, with a likable and talented lead, a talented director and it's based on one of the best comic book runs in modern times.

Now, despite her unmistakable iconography, Kara Zor-El is a fairly obscure character. Though she's had her own TV series, a standalone feature in the '80s, and co-starred in 2023's The Flash, she hasn't truly popped outside of the pop culture space. Yet, her film looks so promising and fun, that Kara Zor-El's obscurity among general audiences should not impede the project from finding success. And, in the case it doesn't find an audience, Kara's somewhat-niche popularity should not be blamed, given the project's aforementioned qualities. 

In fact, it could be argued that Supergirl has the potential to reach the heights reached by 2019's Captain Marvel, another film based on a fairly unknown superhero that broke through thanks to an ideal combination of elements, some of which were its cast and visual appeal. 

All of this is to say that Supergirl is a promising project, arguably one of the top ones coming in 2026. It has the potential to break through its protagonist's relative obscurity, and endear itself to audiences of all ages. Given its unique position in the comic book genre, the movie succeeding financially could show that, with the right combination of elements (including a strong makerting campaign), there's still hope for superheroes on the big screen. 

On the other hand, Supergirl underperforming or outright failing could be taken as an indication that consumers have, indeed, largely moved on from our beloved costumed do-gooders and their adventures. Thunderbolts* already experienced getting an outstanding critical reception that did not translate to box office numbers. That itself could be considered a significant sign regarding the state of comic book media among general audiences. If Supergirl suffers the same fate, things will likely not look good for future superhero adaptations.  

For the sake of all of us geeks, let's hope that is not the outcome Supergirl faces once it arrives next year. 

Supergirl will fly into theaters on June 26, 2026. 

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CrimsonComet40
CrimsonComet40 - 11/18/2025, 5:04 PM
James Gunn's Supergirl:

User Comment Image
KyoShiRo330
KyoShiRo330 - 11/18/2025, 5:10 PM
400M at most, and I'm generous.
UltimaRex
UltimaRex - 11/18/2025, 5:27 PM
@KyoShiRo330 - if Supergirl pulls in the elusive female demo or Lobo is a pull, MAYBE 500 to 550m

350 to 400m is probably the target.
lazlodaytona
lazlodaytona - 11/18/2025, 5:39 PM
@KyoShiRo330 - bullsh1t
lazlodaytona
lazlodaytona - 11/18/2025, 5:40 PM
@UltimaRex - if they market Lobo and show his shenanigans enough, that'll be a huge boost
whoknows
whoknows - 11/18/2025, 5:47 PM
@UltimaRex - lobo isn’t pulling anybody but super fans, not one person in the GA knows lobo. If I ask my brother about lobo if he knows anything it’s because of Jason momoa speaking about him so heavily.
UltimaRex
UltimaRex - 11/18/2025, 5:59 PM
@whoknows - you have to ask, how did Lobo get superfans in the first place?
DocSpock
DocSpock - 11/18/2025, 5:19 PM

I think you are wrong on this one.

First, we will start with the premise that Supergirl is great/way better than Superman. (Now that's a STRETCH!)

Supergirl is not something that will get people excited to flock to the theaters. I think IF Supergirl is twice as good as Superman that it will pull in half the box office.


lazlodaytona
lazlodaytona - 11/18/2025, 5:46 PM
@DocSpock - I disagree sir. I mean, if Captain Marvel can pull in a billion (granted pre-covid), and people can't stand Brie, Supergirl can do well ... even riding on the waves of the TV show.

If they promote this as an emotional action-drama, and promote the heck out of Lobo as DC's somewhat-answer to Wolverine, I think this sucker has a chance.

Plus, if the Lanterns series hits it out of the park, people will ride the wave into Supergirl (plus, Milly flying through the Air in her red skirt....who doesn't want to know if there's panties OR NOT)
DocSpock
DocSpock - 11/18/2025, 5:58 PM
@lazlodaytona -

Milly made me promise not to tell anyone.

TheVisionary25
TheVisionary25 - 11/18/2025, 5:23 PM
Interesting article and while I do get your point , I honestly the gauge for audience interest in superhero films actually does lie with Spider Man & Avengers next year…

I get that they are proven IP’s that already are going to have people interested in them to an extent but I also feel if they can’t make 1 billion or so then I do think it would be an indication of people being somewhat burned out on superhero films or preferring to wait to watch stuff at home largely.

Anyway , I hope Supergirl and the other 3 cbms next year all do well!!.
Slushythrone455
Slushythrone455 - 11/18/2025, 5:25 PM
Personally I don’t see an audience caring about Supergirl unless it’s undeniably great. Like top 1 percent comic book movie great. I don’t see it
lazlodaytona
lazlodaytona - 11/18/2025, 5:47 PM
@Slushythrone455 - that's sexist
ClungeOfSteel
ClungeOfSteel - 11/18/2025, 5:33 PM
I think MOT will decide the DCUs fate.

There will be gunn fans and fans of the first movie returning to support it but there also be the people who thought superman was shit and won't.

After superman I dont think im going to see MOT in the cinema, the criticts lied through their teeth on that one. I can see why Gunns other CBMs got good reviews but superman.....nah
captainwalker
captainwalker - 11/18/2025, 5:56 PM
@ClungeOfSteel - They need to reboot all of hollywood.
OrgasmicPotatoe
OrgasmicPotatoe - 11/18/2025, 5:35 PM
"(...)given the positive critical reception enjoyed by nearly all of 2025's comic book tentpoles."

Most of the positive superhero movie comments I've heard this year was 'Well, at least Thunderbolts* was kinda alright'

Brave New World sucked ass. Superbitch sucked ass. Apparently, the only good thing about FF is Galactus, and it's a small role.

When Hollywood wants to make interesting movies again, I'll be there. In the meantime, i'm glad to watch them bomb, after bomb, after bomb while they pretend to have no clue as to why they bomb.

Also, no, Supergirl is definitely not anywhere near being the barometer of 'is superhero fatigue real or not'. Outside of comic fans, nobody knows who Supergirl is, and most will assume it's just Superman, but girl (which, let's be honest, it kinda is) and people are growing tired of this performative clownery.

Superman was that barometer. The big blue cheese, everyone and their grandmas know who Superman is, and they couldn't even top last decade's Superman with tickets costing almost twice as much. Supergirl isn't topping that, short of a miracle.
TheNewYorkerr
TheNewYorkerr - 11/18/2025, 5:53 PM
@OrgasmicPotatoe - ticket prices definitely cost twice as much
RolandD
RolandD - 11/18/2025, 6:08 PM
@OrgasmicPotatoe TheNewYorkerr - The economy has been going to hell and there’s higher inflation and you think tickets costing twice as much is a positive? Interesting.
supermanrex
supermanrex - 11/18/2025, 5:38 PM
i love that this will be forever hammered and drilled into us by the media until it eventually comes to pass. one day just you wait and all the superheros films and hype will go back into its little cult status corner for nerds only. just one day you wait for it. its definitely gonna be this movie that does it. if not that one then definitely the next one after that. its coming..better believe it.
lazlodaytona
lazlodaytona - 11/18/2025, 5:48 PM
@supermanrex - thanks Steve. I'd rather hear from Stephon.
Forthas
Forthas - 11/18/2025, 5:42 PM
The best gauge is The Batman 2. When this fails, it will mean that people have had enough of James Gunn's DCU.
lazlodaytona
lazlodaytona - 11/18/2025, 5:50 PM
@Forthas - Gunn has nothing to do with TB2. Although, I hope that movie fails because the first one sucked...

Vampire boy as Batman? Little heavy-handed much?
SuperiorHeckler
SuperiorHeckler - 11/18/2025, 5:42 PM
SUPERGIRL crashes and burns at the box-office: More superhero movies will be produced.
SUPERGIRL succeeds and makes a profit: More superhero movies will be produced.

Hollywood is creatively bankrupt and proud of it. The superhero genre will have its ups-and-downs but it's not going anywhere. The studios have no desire whatsoever trying to think of anything new to replace it with. 🫤
TheNewYorkerr
TheNewYorkerr - 11/18/2025, 5:50 PM
This shit is going to make a lot less than “Superman”
lazlodaytona
lazlodaytona - 11/18/2025, 5:52 PM
I'm excited about Supergirl. It's gotta be better than the CW travesty they did for 4 seasons. Yuck.

And remember .... Freaking LOBO is in this! They promote the sh1t outta him this sucker can do some good business.
RolandD
RolandD - 11/18/2025, 6:10 PM
They need to re-name this site ComicBookMovieHaters.com
Huskers
Huskers - 11/18/2025, 6:16 PM
Honestly I have zero interest in Supergirl and I’m a lifelong Superman fan. However I’m probably going to go see this for 2 reasons: 1. A Superman cameo, loved Corenswet’s portrayal of the character. 2. To see Jason Mamoa as Lobo! The guy was born to play that character! I think a lot of us when he was playing Aquaman thought man he would make a great Lobo!

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