Following the less than spectacular performance of May's Battleship, it seems that the next venture in translating children's toys to the big screen will come in the form of Tonka Trucks.
Sony Pictures Animation, Hasbro, and Adam Sandler's Happy Madison are teaming up to bringing a kid-friendly Tonka Trucks feature to the big screen. The still-unnamed Tonka project will be an animated feature aimed at a much younger demographic than its ill-fated predecessor Battleship.
Bob Osher, president of Sony Pictures Digital Productions, comments on the project: “In its 65 years, TONKA has become more than a toy or a brand – TONKA trucks are a rite of passage for kids all around the world. Time spent with these toys creates memories that last a lifetime as kids are inspired to play using the boundaries of their imagination. We look forward to creating a family friendly motion picture that brings the TONKA experience to life.”
Sony's announcement goes on to state, "One of the most recognized brands in Hasbro’s portfolio, TONKA has been the bestselling toy truck globally since 1947. Giving children real-life, relatable experiences, TONKA trucks help kids learn the confidence to get the job done."
Also in the works? Sony is also be collaborating with Hasbro on a live-action movie based on the game Risk, as well as Candy Land (also being produced by Happy Madison).