Kevin Feige On Post-AVENGERS: SECRET WARS Reboot, MCU's X-MEN, And Why Doctor Doom REALLY Replaced Kang

Kevin Feige On Post-AVENGERS: SECRET WARS Reboot, MCU's X-MEN, And Why Doctor Doom REALLY Replaced Kang

Marvel Studios President Kevin Feige has addressed what the MCU will look like after Avengers: Secret Wars, sharing his plans for the X-Men, why the decision was made to pivot to Doctor Doom, and more.

By JoshWilding - Jul 20, 2025 04:07 PM EST
Filed Under: Avengers: Secret Wars

Marvel Studios is skipping this year's San Diego Comic-Con, but studio President Kevin Feige sat down with the trades on Friday to reveal where things stand with the MCU before Phase Six begins with The Fantastic Four: First Steps

For starters, Feige has confirmed that, in the post-Avengers: Secret Wars MCU, the X-Men will be recast for the upcoming reboot. However, it sounds like the fresh start afforded by the events of the 2027 movie will also extend to the wider franchise. 

"We’re utilizing that [story] not just to round out the stories we’ve been telling post-'Endgame,' just as importantly — and you can look at the at the 'Secret Wars' comics for where that takes you — it very, very much sets us up for the future," Feige said of the Multiverse Saga's conclusion. "'Endgame,' literally, was about endings. 'Secret Wars' is about is about beginnings."

"Reboot is a scary word," he continued. "Reboot can mean a lot of things to a lot of people. Reset, singular timeline — we’re thinking along those lines. 'X-Men' is where that will happen next."

"They have been a place to tell stories about young people who feel different and who feel Other and who feel like they don’t belong," Feige added, teasing Marvel Studios' approach to putting a new spin on the mutant team. "That’s the universal story of mutants, and that is where we’re going."

Pushed on whether this will lead to recasting characters like Captain America and Iron Man, the Marvel Studios President played coy. "Amy Pascal and David Heyman are now searching for a new James Bond. David [Corenswet], the new Superman — he was awesome. That will always be the case."

"I think it’s hard for anybody to do that when an actor has done such a great role," he pointed out, referring to Chris Evans and Robert Downey Jr. "How are they going to ever replace Sean Connery [as James Bond], right?"

When it comes to legacy characters like Hugh Jackman's Wolverine and Ryan Reynolds' Deadpool, Feige would only say, "I think there is more fun to be had with both of those characters. But we’ll see where."

Before we reach what sounds like a soft reboot for the MCU, Avengers: Doomsday will introduce the Multiverse Saga's new big bad when Downey suits up as Doctor Doom. Original plans called for this era of storytelling to revolve around Kang the Conqueror, but even before Jonathan Majors' legal issues, Feige was plotting a pivot.

"We had started even before what had happened to the actor happened, we had started to realize that Kang wasn’t big enough, wasn’t Thanos, and that there was only one character that could be that, because he was that in the comics for decades and decades," Feige explained. "Because of the Fox acquisition, we finally had it and it was Dr. Doom."

"So we had started talking about Dr. Doom even before we officially pivoted from Kang. And in fact, I had started talking with Robert [Downey Jr.] about this audacious idea before Ant-Man 3 even came out," he revealed. "It was a long plan that we had had to take one of our greatest characters and utilize one of our greatest actors."

Feige didn't address how the shift from Kang will be explained, but announced that Loki season 1 writer Michael Waldron is helping Stephen McFeely write the Avengers: Doomsday script (Waldron has plenty of Multiverse experience between Rick and Morty, Loki, and Doctor Strange in the Multiverse of Madness). 

In a separate interview with ComicBook.com, Feige also confirmed that Thunderbolts* director Jake Schreier will helm the X-Men reboot. "It’s official, Jake Schreier is doing X-Men for us, and we’re very, very lucky," he shared. "And we’re very, very lucky to have him and very excited to have him. And so we’re beginning. It’s all starting now. The script’s underway."

"Jake’s an incredibly smart guy, and he’s an incredibly talented filmmaker. We had a great experience with him on Thunderbolts*. And if you saw that movie, what he did with those character interactions, he also has his pulse on, shall we say, a younger demographic."

"He’s younger than me for sure, but he’s tapped into that in a way that I think was important for Thunderbolts*, much more important for X-Men. Because X-Men, as it was in the comics, will be a very youth-oriented, focused and cast movie," Feige concluded.

Stay tuned for more MCU updates as we have them.

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MarkJulian
MarkJulian - 7/20/2025, 4:29 PM
Confirming we're headed for a reboot WELL BEFORE Secret Wars comes out is a HUGE mistake.
SpiderParker
SpiderParker - 7/20/2025, 4:40 PM
@MarkJulian - I guess it means more like a timeline merge where some elements from different timelines will be kept while introducing new elements as well. Merged history/new history but still familiar.
MarkJulian
MarkJulian - 7/20/2025, 4:44 PM
@SpiderParker - He's talking about doing what Gunn did by rebooting the DCEU but still using some of its actors. We'll definitely get a new Iron Man and Cap, along with the X-Men and Fantastic Four in one timeline.
Malatrova15
Malatrova15 - 7/20/2025, 4:47 PM
@MarkJulian - comfirming Feige was ok whit Majors beating His girlfriend ..he just wanted Doom from the Start AND regreted hiring Majors from the very beggining ..such a cool human being my boy Kevin
ObserverIO
ObserverIO - 7/20/2025, 4:50 PM
@MarkJulian - I know people liked to use this excuse to explain why the DCEU films flopped in 2023, but they were all flopping way before James Gunn made that announcement.

I think this just makes it more epic because Doomsday and Secret Wars are now the actual Endgame and there is a new beginning that they will facilitate, so people will want to see not only how it all ends but also how it al begins.
MarkJulian
MarkJulian - 7/20/2025, 4:52 PM
@ObserverIO - I think the opposite. For non comic book people, they'll think, 'If it's starting over, I can just skip this and wait for the restart.'
Gambito
Gambito - 7/20/2025, 4:53 PM
@MarkJulian - now secret wars will be seen as a send off meaning boat loads of money
Clintthahamster
Clintthahamster - 7/20/2025, 5:17 PM
@MarkJulian - I didn't read that as a confirmation. More of a "IDK, anything can happen ¯\_(ツ)_/¯" non-answer.
lvcl
lvcl - 7/20/2025, 5:40 PM
@Gambito -
They would have continued to make huge amounts of money if they had continued with the same dynamic and interesting characters after Endgame, but now?

They'll be thankful if they get $500 million, when they could be earning more than double that.
SpiderParker
SpiderParker - 7/20/2025, 5:41 PM
@MarkJulian - Not disagreeing but I still think some of the actors apart from Iron Man and Cap will be retained.

And the MCU is still popular especially The Avengers series being one of the greatest franchise so the logic that, "I can skip this one" doesn't work really. For DCEU, people skipped it because the past was awful and there was no future while streaming looked like a good way to save some bucks.

This is different, the past was great and future is still uncertain while the big FOMO for the sequel to Endgame will make people eager to check it out.
MarkJulian
MarkJulian - 7/20/2025, 5:45 PM
@SpiderParker - We'll see. I'm not saying I'm 100% certain that's what's going to happen but its just my hunch. The MCU has lost a lot of good will and it seems every I look, non genre radio shows, podcasts, etc. they're have been random conversations about how it became too much to keep up with the MCU after they started dropping all those Disney+ shows. I myself, have several Disney+ shows that I've yet to finish.
BlackStar25
BlackStar25 - 7/20/2025, 6:13 PM
@MarkJulian - Depends on advertisement honestly. Him saying that isn't enough to create that big of a mistake
SpiderParker
SpiderParker - 7/20/2025, 6:25 PM
@MarkJulian - Understandable but I still think Avengers brand still retains goodwill even if MCU doesn't. I have an active sub while having 2 shows and the GOTG special still left to finish. But it's such a big event, people will wanna catch up and hence, boost Disney+ subs but they would be wise to give Marvel content for free for a limited time as a marketing tactic.
heisei24
heisei24 - 7/20/2025, 6:40 PM
@SpiderParker - I'm not familiar with the comics, but isn't this the same thing that happened with the recent Secret Wars comic? 616 and Ultimates combined world or some shit
Apophis71
Apophis71 - 7/20/2025, 8:11 PM
@MarkJulian - Anyone that knows the versions in the comics, or simply knows how to do a google search, could work out SOME sort of reboot was likely after Secret Wars and don't see how it makes it a mistake in any way until we see what we get and how much carries over from before to after (cos in the comics it was NOT the end to everything and a FULL reboot, more a reset bringing all branching timelines back into alignment).

IOW it will mark the mergin in fully the Fox IP's into the MCU in a way that makes sense and allow bring back or letting go of characters as needed for the narrative but STILL be more of a soft linear reboot rather than full stop and total restart.
Apophis71
Apophis71 - 7/20/2025, 8:20 PM
@MarkJulian - 'If it's starting over, I can just skip this and wait for the restart.' That isn't how most tend to think if already been watching MCU films, if they think it is the end even if started skipping some projects (or at least slowing down and waiting to watch at home) it makes it more likely they will want to see the end even if as a last sad farewell ASAP on the big screen.

Then if when watching it invests them to follow it into the new merged timeline they'll stick around whilst those who weren't watching MCU movie much if at all prior will have a far easier jump on point AFTER Secret Wars with Xmen AND before with a Fantastic Four set on a seperate timeline.

I mean that was basicaly what happened with me with the Arrowverse, had stopped watching it all regularly, fully dropped some of them then the second the started with CoIE I binged to catch up so I could see that end of what came before major storyline the second it dropped...

...just in that case there wasn't enough in it or immediately after to draw me back into watching AFTER that major event, tried but couldn't get into it anymore.

That is the way psychologicaly tends to go for most anyway, any who would check out before Secret Wars was announced as 'the end' would already have fully checked out already and LESS likely to return if it wasn't viewed as a reboot point regardless if soft reset or hard reboot.
Apophis71
Apophis71 - 7/20/2025, 8:30 PM
@heisei24 - Yeh, the continuity on 616 had gotten messy and had stuff going on in other universes, Secret Wars was a way to reset and keep what worked on one timeline rather than multiple and ditch what wasn't working basicaly. It is the main Marvel version of DC's Crisis on Infinate Earths in effect, a narrative way to reset and/or merge worlds not a restart from scratch on everything thus still a load of linear storylines retained of the characters that carried over from before to after but also a logical narrative way to bring dead characters back (variants from one of the alt timelines or from scratch again as needed).
MarkJulian
MarkJulian - 7/20/2025, 8:58 PM
@Apophis71 - For most people, the "end" was Endgame- hence the diminishing box office returns.
Apophis71
Apophis71 - 7/20/2025, 9:09 PM
@MarkJulian - That may be fair to say, but for those who considered Endgame the end they wouldn't have been likely to come back for Secret Wars anyway if it also wasn't the end is the point so for them this may be for the better not for the worse IF they think they may finaly get a reboot.

However for those who increasingly checked out after Endgame if Secret Wars IS considered the end they MAY return just for that, as a final farewell, if still been watching some content (as the numbers would suggest) like Spider-Man for instance. Sure they checked out increasingly on some, but enough had remained for DrS2, GotG3 and BP2 to do decent numbers and look how well DP&W did.
MarkJulian
MarkJulian - 7/20/2025, 9:28 PM
@Apophis71 - I'll concede that. Marvel will need to be very good with its marketing and will need strong word of mouth, it's not a guaranteed slam dunk.
Apophis71
Apophis71 - 7/20/2025, 9:33 PM
@MarkJulian - Nothing is ever a given slam dunk :D Except maybe Dino's, lol.
Nomis929
Nomis929 - 7/20/2025, 4:29 PM
"We had started even before what had happened to the actor happened, we had started to realize that Kang wasn’t big enough, wasn’t Thanos, and that there was only one character that could be that, because he was that in the comics for decades and decades..."

User Comment Image
Malatrova15
Malatrova15 - 7/20/2025, 4:49 PM
@Nomis929 - meaning Feige was cool whit Majors beating His girlfriend ..he just wanted Doom from the Start, such a cool human being
PatientXero
PatientXero - 7/20/2025, 5:03 PM
@Nomis929 - I mean that gif sums it up perfectly.
Clintthahamster
Clintthahamster - 7/20/2025, 5:18 PM
@Nomis929 - To be fair, I would've been thinking of a pivot after watching Majors in that role. That was a bad fit.
Nomis929
Nomis929 - 7/20/2025, 5:20 PM
@Clintthahamster - I didn't think he was that bad per se, the material he had to work with, well that's another story.
Clintthahamster
Clintthahamster - 7/20/2025, 6:09 PM
@Nomis929 - Up until that post credit scene (and honestly Loki season 2) I would have agreed with you. I think Majors is a fine actor, just not cut out for the kind of chameleonic performance being asked of him.
lazlodaytona
lazlodaytona - 7/20/2025, 6:31 PM
@Nomis929 - that's freaking hilarious.

One of those quotes that the entire planet can call bullshit on.
Gabimaru
Gabimaru - 7/20/2025, 6:35 PM
@Nomis929 - right? I call it that BS a mile away
Nomis929
Nomis929 - 7/20/2025, 6:42 PM
@lazlodaytona - I know, right.

I know these execs have to put a positive spin on every negative situation that comes out of what could happen in someone they hired personal life, but they must think we're naive.

His problem were all over the news and internet for over a year, they don't think we know our seen what happened? But if they just come clean and tell the truth they'd get more credited from the fans.
OriginalGusto1
OriginalGusto1 - 7/20/2025, 6:57 PM
@Nomis929 - [frick]ing pervert
lazlodaytona
lazlodaytona - 7/20/2025, 7:45 PM
@Nomis929 - I'm not sure if naivety or avoiding the chance they might offend that one little person who would get offended.

Who knows.
Nomis929
Nomis929 - 7/20/2025, 8:44 PM
@OriginalGusto1 -

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Sinner
Sinner - 7/20/2025, 4:29 PM
Reset confirmed.

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WakandaTech
WakandaTech - 7/20/2025, 4:34 PM
Start by recasting to T’Chala’s Black Panther

That is your billion dollar superstar character


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TheJok3r
TheJok3r - 7/20/2025, 4:36 PM
It seems like whatever we get after Secret Wars will be what we should've gotten after Endgame, as everything in phases 4 and 5 have been a big waste of time. With that said, why not just hit the rest button now ? why waste two full Avengers movies to do so ? It reminds me of people a few years ago saying that the DCEU needs a Crisis like movie to lead into Gunn's DCU, but it didn't. The DCEU didn't work, so Gunn just ignored it and started over.
Lisa89
Lisa89 - 7/20/2025, 4:40 PM
@TheJok3r - User Comment Image
SpiderParker
SpiderParker - 7/20/2025, 4:47 PM
@TheJok3r - Technically that option is still open. Why waste a Crisis on Infinite Earths on a failing DCEU when you can use it on a new universe while also reintroducing characters from the old one. At this point they can do Injustice if they want to in the future. Even a failure can lead to success if it is utilized correctly.
lazlodaytona
lazlodaytona - 7/20/2025, 6:33 PM
@TheJok3r - but did Gunn 'completely' ignore it? Did he??
(Peacemaker & Blue Beatle, his Suicide Squad)
Apophis71
Apophis71 - 7/20/2025, 8:42 PM
@TheJok3r - A full reset would have wasted everything that went before that was still working and making money, Secret Wars is a narrative way to keep what is working and reboot/ditch what isn't with less risk of loosing what fans you have left of the old and/or still wanted more of what was working.

The WB method dumping the DCEU fully and launching a new DCU only realy works if nothing is working anymore and lost WAY more brand trust and WAY more viewers than the MCU has and even then WB ran the risk that those who had given up on the DCEU would be to soured with it to return for the new Superman and beyond which is likely why they set BO expectations so low for Superman as expected it but OK with a small loss if well recieved giving greater potential for big returns in the future.

Will the MCU method work? Remains to be seen but the course correction of quality over quantity is already seeming to be paying off when you sit down and look at which projects only started prod AFTER the pivot or like DD went back to the drawing board post strikes and dumping the major quantity push for streaming in particular but also with the films that had become the thing from the start of the Pandemic/post Endgame until that point.
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