BLACK ADAM May Lose Nearly $100 Million At The End Of Its Theatrical Run

BLACK ADAM May Lose Nearly $100 Million At The End Of Its Theatrical Run

While it's been known Black Adam wasn't the winner WB was hoping for, it's now being reported that the Dwayne Johnson-starrer stands to potentially lose $100 million at the end of its theatrical run.

By RohanPatel - Dec 05, 2022 07:12 PM EST
Filed Under: Black Adam

The hierarchy of the DC Universe may have changed, but its problems at the box office sure haven't. 

According to Variety, Warner Bros.' Black Adam is projected to lose somewhere between $50 million to $100 million, potentially more, by the end of its theatrical run.

The Dwayne Johnson-fronted DC Comics superhero film carried a gargantuan $195 million production budget and the studio spent an extra $100 million on marketing, which set its break-even number at around $600 million to actually make a profit. 

To date, Black Adam has grossed $384.6 million globally since its October 21 release - a figure eclipsed by Marvel Studios' Black Panther: Wakanda Forever in a single weekend - and is expected to finish its run with around $400 million, give or take.

However, considering that the film is already available on Digital HD, with a Blu-ray release set for January 3, it's possible that the Jaume Collet-Serra-directed picture will struggle to even reach that milestone, especially with heavy competition through the holiday weeks with the aforementioned Black Panther sequel and the upcoming Avatar: The Way of Water.

Warner Bros. disputes the numbers and insists that the film will break even, but even with premium video-on-demand and home video sales, which could add another $25 million to $35 million by the end of January, it would still be well short of turning a profit.

While we imagine Johnson will have some sort of future in James Gunn and Peter Safran's revamped DC Universe, it's hard to believe that the duo will be eager to issue a sequel to this film, although adding him to another DC film is certainly not out of the question.

Shazam! sequel would make the most sense, of course, but Johnson was reportedly not keen on squaring off against Zachary Levi's Shazam, so it's anyone's guess where Teth-Adam goes from here.

In addition to Johnson as the titular antihero, the film also starred Aldis Hodge, Noah Centineo, Sarah Shahi, Marwan Kenzari, Quintessa Swindell, Mohammed Amer, Bodhi Sabongui, Pierce Brosnan, Djimon Hounsou, Viola Davis, Jennifer Holland, and Henry Cavill.

Nearly 5,000 years after he was bestowed with the almighty powers of the ancient gods—and imprisoned just as quickly—Black Adam (Johnson) is freed from his earthly tomb, ready to unleash his unique form of justice on the modern world.

BLACK ADAM Star Dwayne Johnson Addresses Claim He Pees In Bottles On Movie Sets:  Yeah. That Happens
Related:

BLACK ADAM Star Dwayne Johnson Addresses Claim He Pees In Bottles On Movie Sets: " Yeah. That Happens"

Is BLACK ADAM Star The Rock Taking Another Shot At A Superhero By Teaming With J.J. Abrams And Zak Penn?
Recommended For You:

Is BLACK ADAM Star The Rock Taking Another Shot At A Superhero By Teaming With J.J. Abrams And Zak Penn?

DISCLAIMER: As a user generated site and platform, ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and "Safe Harbor" provisions.

This post was submitted by a user who has agreed to our Terms of Service and Community Guidelines. ComicBookMovie.com will disable users who knowingly commit plagiarism, piracy, trademark or copyright infringement. Please CONTACT US for expeditious removal of copyrighted/trademarked content. CLICK HERE to learn more about our copyright and trademark policies.

Note that ComicBookMovie.com, and/or the user who contributed this post, may earn commissions or revenue through clicks or purchases made through any third-party links contained within the content above.

1 2 3 4
AmazingFILMporg
AmazingFILMporg - 12/5/2022, 7:18 PM
Deserves to lose more. It was total garbage.





Remember when zaslav said this was gonna kick off the new Dcu?🤡🤣🤡🤣.
Shivermetimbers
Shivermetimbers - 12/6/2022, 10:52 AM
@AmazingFILMporg - I actually didnt hate the movie, but I love to see this failure just to put a little bruise on the Rock's ego. I've been sick of him for years, and I feel a lot of others might feel similarly, which ironically for WB ended up having an affect on the ticket sales in a negative way. I actually dont even mind him in the role either, but he needs to take his ego down a notch.
DoubleD
DoubleD - 12/5/2022, 7:19 PM
AmazingFILMporg
AmazingFILMporg - 12/5/2022, 7:20 PM
@DoubleD -


Remember when people tried to spin it as a huge hit🤣🤣🤣?
LongMayHeReign
LongMayHeReign - 12/5/2022, 10:56 PM
@AmazingFILMporg - The funniest thing tome was when people were going around spreading the fake news that it was getting a release in China and would therefore not flop.


Good times!
AmazingFILMporg
AmazingFILMporg - 12/5/2022, 11:36 PM
@LongMayHeReign -


🤣
Brainiac13
Brainiac13 - 12/6/2022, 6:23 AM
@DoubleD - Never change bro lol

I haven't been on this site for ages....hope you're doing ok. Hope all the golden oldies doing ok....I've been on Twitter as it's way more up to date with the CBM news and more fun..
MutantEquality
MutantEquality - 12/6/2022, 9:37 AM
@Brainiac13 - oh twitter
bobevanz
bobevanz - 12/5/2022, 7:20 PM
Too bad. So sad.
QuiGonsGhost
QuiGonsGhost - 12/5/2022, 7:21 PM
Yeesh. Never saw it myself but watching the back-and-forth between fans (or non fans) has sure been a ride in itself
dracula
dracula - 12/5/2022, 7:21 PM
looks like the hierarchy is remaining the same

long live the once and future king
duncboy
duncboy - 12/5/2022, 7:22 PM
Not a great movie, but it was fun. It felt like they should've cut every aspect of the kid, mom and 3rd-act villain, but the JSA and Black Adam were mostly well done. The weird musical choices throughout the early action scenes especially were not good either.
MutantEquality
MutantEquality - 12/6/2022, 9:38 AM
@duncboy - yeah it was jarring. Where was the epic score?
MCUKnight11
MCUKnight11 - 12/5/2022, 7:24 PM
One good thing about this is the possibility is that the ego will be deflated enough to the point where he'll just be a villain for Shazam or a member of the legion of doom in a future JL movie.
Arthorious
Arthorious - 12/5/2022, 7:55 PM
@MCUKnight11 - I don’t see that happening, the man’s personal ego show is about to enter into season 3.
Chuck420Taylor
Chuck420Taylor - 12/5/2022, 9:31 PM
@Arthorious - which I keep thinking is canceled. Lol
MCUKnight11
MCUKnight11 - 12/5/2022, 7:25 PM
So it seems the Rocks star power was overestimated.
dracula
dracula - 12/5/2022, 7:28 PM
@MCUKnight11 - seriously have any of his movies actusally made big money without him being teamed up with another bald guy?
MCUKnight11
MCUKnight11 - 12/5/2022, 7:37 PM
@dracula - Uh, jungle cruise?
dracula
dracula - 12/5/2022, 7:41 PM
@MCUKnight11 - either my source for this information is out of date or that straight up bombed........they let the Rock hire his buddy who's last movie with him was a failure?

this is why directors should choose actors (if its the firstfilm) not the other way around
MCUKnight11
MCUKnight11 - 12/5/2022, 7:48 PM
@dracula - Yeah it might as well have been directed by the Rock.
Arthorious
Arthorious - 12/5/2022, 7:59 PM
@dracula - jumanji
Chuck420Taylor
Chuck420Taylor - 12/5/2022, 9:33 PM
@Arthorious - I mean it had jack black and Kevin hart. And was a sequel to a beloved 90s movie but sure no other bald guys....
Arthorious
Arthorious - 12/6/2022, 10:41 AM
@Chuck420Taylor - yeah just like he said no bald guys. The rock needs other stars in his movies
MCUKnight11
MCUKnight11 - 12/5/2022, 7:27 PM
Did Man of steel lose money? Because if so, that will be four movies in a row Cavill's superman appeared in that lost profit.
TheHumanSpider2
TheHumanSpider2 - 12/5/2022, 7:40 PM
@MCUKnight11 - Man of Steel did lose money, as Superman Returns did, as Superman IV did, as Superman III did...why do you think studios are so afraid of making Superman movies?
KWilly
KWilly - 12/5/2022, 8:08 PM
@TheHumanSpider2 - Isn't it weird how Superman... The most famous superhero of all time, just doesn't sell well these days?
TyrantBossMedia
TyrantBossMedia - 12/5/2022, 8:21 PM
@TheHumanSpider2 - Superman III, IV, Returns and Man of Steel were not good movies.
Superman 1978 and Superman 2 were great.
Write and make a good movie and it’s not the subject matter that is the issue.
Ha1frican
Ha1frican - 12/5/2022, 9:37 PM
@KWilly - I mean everyone has kind of made fun of him for being boring for decades now. He’s sort of in a position that Aquaman was years ago where’s he’s a joke to the casual audience. Either people want him to be existential (which is my taste) or just want him to be hokey Superfriends Boy Scout and it doesn’t seem either appeals to most people right now
1 2 3 4
View Recorder