THE LORD OF THE RINGS Looks Set To Become A Marvel-Style Franchise Courtesy Of New Rights Holder

THE LORD OF THE RINGS Looks Set To Become A Marvel-Style Franchise Courtesy Of New Rights Holder

We should have seen this coming, but with the rights to The Lord of the Rings now held by Embracer Group, they're looking to expand the franchise on screen similar to the Marvel Cinematic Universe...

News
By JoshWilding - Oct 20, 2022 05:10 PM EST
Filed Under: Lord of the Rings
Source: Deadline (via SFFGazette.com)

Shortly before The Lord of the Rings: The Rings of Power premiered on Prime Video, Embracer Group announced that they had acquired Middle-earth Enterprises.

The company now holds the worldwide rights to motion pictures, video games, board games, merchandising, theme parks and stage productions relating to the iconic fantasy literary works The Lord of the Rings trilogy and The Hobbit by J.R.R. Tolkien.

Primarily a video game company, a press release announcing the news this past August teased possible plans for movies featuring "Gandalf, Aragorn, Gollum, Galadriel, Eowyn and other characters." Now, it sounds like they're moving full steam ahead with a massive expansion of Middle-earth on our screens. 

ACF Investment Bank CEO Thomas Day brokered the deal and was recently quoted (via SFFGazette.com) as saying, "I think this asset has the ability to get to [Marvel and Star Wars] scale. Someone just needs to have the belief for this to be as ambitious as it could be."

Embracer also acquired Dark Horse Comics late last year as well, and Day would go on to say, "Having 10,000 developers in the group means we are thinking about what we can do with the IP going forward and this justifies value for us. And then we have a number of amazing opportunities to do ‘transmedia’ projects. We can power creatives to succeed with their goals and dreams."

While we're not 100% sure what this means for The Rings of Power moving forward, Embracer clearly won't be sitting on its hands when it comes to The Lord of the Rings franchise. Only time will tell whether that's a good or bad thing, though we're sure fans of Middle-earth won't be against seeing everything from video games to theme park rides based on this IP. 

As for potential projects starring all those characters in an MCU-style series of movies, we're not convinced. There are lots of other stories penned by Tolkien that could be told, though it makes sense why Embracer is quickly taking aim at the biggest names from The Lord of the Rings as they're sure to get the most attention.

Keep checking SFFGazette.com for the latest updates. 

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dracula
dracula - 10/20/2022, 5:03 PM
Unless they get the rights to all the other middle earth material, fans are not going to be happy
Rosraf
Rosraf - 10/20/2022, 7:50 PM
@dracula - Agreed. They and Amazon should strike up a deal.
Fogs
Fogs - 10/20/2022, 7:54 PM
@Rosraf - I guess he means the Silmarillion. Cause RoP can't mention some important stuff by name.
AnEye
AnEye - 10/20/2022, 5:04 PM
That is NOT what they said lol.

They said they want the giant franchise scale of Marvel & Star Wars which what he is saying, he wants their IP to have the same scale as many other transmedia franchises. Marvel & Star Wars are transmedia franchises.

That being said....I don't know what Embracer is saying when they clearly can't realize LOTR IS that already.
AmazingFILMporg
AmazingFILMporg - 10/20/2022, 5:06 PM
There's only one marvel. Look at how DCEU and the mummy universe did😐.....




Look at how black Adam will do boxoffice wise.🤣



Stop putting the cart before the horse💁
Demigods
Demigods - 10/20/2022, 5:18 PM
@AmazingFILMporg - I really wanted that Dark Universe to do well.... but alas... want does not always make for reality.

It wouldn't surprise me if Black Adam did well in the box-office. It's still on par to do really well. Might take a bit of a hit, but we'll see.
RichardGrayson
RichardGrayson - 10/20/2022, 6:49 PM
@AmazingFILMporg - let’s talk in a few weeks, it’s hasty to judge BA this early. I think it’ll do fine and you’ll be proven wrong
RolandD
RolandD - 10/20/2022, 5:08 PM
No. Just no. It’s time for me to watch the Jackson trilogy again.
Fogs
Fogs - 10/20/2022, 5:11 PM
@RolandD - Yeah... Extended edition to heal the pain.
EarlChai
EarlChai - 10/20/2022, 5:11 PM
In the very small chance I ever become the next Lucas or Tolkien, remind me to write into my will that the propery will go into the public domain the moment I die. That way it'll belong to everyone, and big corporations won't be able to gain exclusive ownership and drive my work into the ground.
TheUnworthyThor
TheUnworthyThor - 10/20/2022, 5:14 PM
@EarlChai - Yeah instead everyone will just drive it into the ground.
EarlChai
EarlChai - 10/20/2022, 6:51 PM
@TheUnworthyThor - Yes, anyone can create a garbage version. But creative people will have the freedom to do good things with it, too. No one remembers that movie when they think of Sherlock Holmes. They think of this stuff:




https://prod-ripcut-delivery.disney-plus.net/v1/variant/disney/C349F22A3ADE2B3002B4C23BDF045B7E123A7586AF3B4901D8A6EE9EF5A6FFCA/scale?width=1200&aspectRatio=1.78&format=jpeg
TheUnworthyThor
TheUnworthyThor - 10/20/2022, 7:07 PM
@EarlChai - Those are all projects made by big corporations…. The only difference instead of one corporation making some good projects and some bad projects is we would be having all the media corporations making good Star Wars projects (to pick a franchise as an example) and bad Star Wars projects with no regard to their relationship with each other. How many bad Hercules and King Arthur movies to we need before we realize that the public domain doesn’t help us at all in regards to getting crap product?
TheUnworthyThor
TheUnworthyThor - 10/20/2022, 5:12 PM
MosquitoFarmer
MosquitoFarmer - 10/20/2022, 5:13 PM
Boo!
GoldGuy
GoldGuy - 10/20/2022, 7:18 PM
@NinnesMBC - Yuck.
OrgasmicPotatoe
OrgasmicPotatoe - 10/21/2022, 6:42 AM
@NinnesMBC - It's a shame WB isn't in the circus market, because they'd kill it as it seems like the World's Finest clowns are all working there.

I wonder if they provide the squeaky red nose and rainbow wig upon hiring ?
marvel72
marvel72 - 10/20/2022, 5:14 PM
Gollum The Movie.
GhostDog
GhostDog - 10/20/2022, 5:18 PM
Stop. Get some help.
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