Men In Black: International is set to hit theaters in less than two months, and Sony has decided to put some heat under the promotional marketing for the film. Their promotional budget of $75 million rivals the global promo budget of Disney and Marvel's
Guardians of the Galaxy Vol. 2.
The numerous companies which are working with Sony for the film's marketing are Lexus, Police Italian eyewar, Paul Smith suits, Hamilton Watches, and more.
“We’ve amassed a stellar roster of promotional partner brands with organic ties to the property that helps to both eventize the film and transport consumers to the unique Men in Black universe, and rounded out the campaign with brands that designate Men in Black: International as a broad summer-event film. The global scope of Men in Black: International provided us with the inspiration to assemble an eclectic line-up of top promotional partners from around the world.” - Jeffrey Godsick, Sony's EVP of Brand Strategy and Global Partnerships
In addition, here is what the President of Distribution and Marketing had to say regarding the announcement.
“We set out to create a promotional campaign based around iconic elements of the agents of Men in Black, including their cars, suits, sunglasses and watches. We sought to team with world-class brands focusing on these products and designated official promotional partner status to each of them. We’re thrilled with the quantity and caliber of our promotional partners, all of whom fit seamlessly into the world of Men in Black: International.” - Josh Greenstein, Sony President of Worldwide Distribution and Marketing
What do you think? Is Sony getting ahead of themselves in terms of budget or do they have a certified fresh tomato on their hands? Check out the trailer for
Men in Black International and let us know your thoughts below!
Agent H and Agent M employ high tech weaponry to battle mischievous aliens on Earth.
Men In Black International releases in theaters on June 14th.