You don’t need a secret identity. Protecting the ones you love is so DC. Marvel’s heroes are way cooler than that.
There’s always time for some forced humor, even when the world is about to be destroyed.
Who needs properly etched out villains? All our merch is based on the hero, no?
“So, we can’t use the ‘M’ word in our Universe. We’ll just use a word that denounces all scientific fact. And yes, the new word has to start with ‘M’ too.”
“Of course we needed Coulson to die to bring the Avengers together. But we can’t REALLY kill him, can we? So we’ll just relegate him to TV. The movie going audience will still think he’s dead, and we wouldn’t want the Avengers to know Coulson didn’t die either, and we can mint money with a totally unnecessary TV show to promote our movies more.”