Avi Arad, president and CEO of Marvel Studios, gave an interview to IGN Filmforce on his nothing-less-than miraculous turnaround of Marvel’s sorry reputation for superhero films. It took a change in thinking in audiences and among Hollywood filmmakers. "Yeah, it's a comic book movie… It's for the kids…," Arad paraphrased. "You know? No one bothered reading the books and understanding – and again, I'm not being high-falutin' about it – but I think our books are great literature with great metaphors of real life dealing with fears and hopes. And, as you know, comic books reflect the times – at least the times in which they were written, and unfortunately with this s***ty world we kind of repeat ourselves, so it's as relevant today as it was 40 years ago. My favorite example is Namor dealing with pollution in 1939 – look how topical it is today…"
You can read the entire interview here.