Is SUPERMAN A Win For DC Studios Or Another Superhero Movie That's Underperformed?

Is SUPERMAN A Win For DC Studios Or Another Superhero Movie That's Underperformed?

Superman swooped into theaters last weekend, but is the first DC Studios movie a bona fide hit for the newly launched DCU franchise or just another superhero movie that's barely meeting expectations?

Feature Opinion
By JoshWilding - Jul 17, 2025 12:07 PM EST
Filed Under: Superman

Superman is now playing in theaters, and as the DCU reboot heads into its second weekend, all eyes are on whether it can hold up well enough to eventually be deemed a box office hit. 

At first glance, Superman is a super success for DC Studios. It's received positive reviews, performed well during its opening weekend, and restored faith in a brand which we all thought had been damaged beyond repair. However, $1 billion does not lie in the Man of Steel's future, and neither does the sort of critical acclaim movies like The Dark Knight and Black Panther received. 

That's not essential, of course, especially when DC Studios co-CEOs James Gunn and Peter Safran are facing a near-impossible task in creating a DCU that can find the same level of success as Marvel Studios' MCU. The likes of Black Adam, The Flash, and Joker: Folie à Deux have done irreparable damage to DC, and undoing that won't be easy.

In this feature, we're taking a closer look at Superman to figure out whether it's been the strong start DC Studios needed or just another superhero movie that's struggling to recapture the success of past efforts in this era of so-called "superhero fatigue."
 

5. The Reviews

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With just shy of 400 reviews, Superman is "Certified Fresh" on Rotten Tomatoes at 83%. The majority of critics clearly liked the movie, but it's worth pointing out that this isn't even the best-reviewed comic book adaptation of 2025 (that's Thunderbolts*, which sits at 88%).

Still, Superman is the best-reviewed DC movie since The Batman in 2022. That's a win for the brand, even if it isn't necessarily a home run. 

Gunn has a lot of goodwill with critics thanks to an impressive filmography that includes the Guardians of the Galaxy trilogy and The Suicide Squad. Even so, many of them didn't hold back from highlighting Superman's flaws, with the prevailing opinion being that this isn't Gunn's best work as a writer or director. 

In other words, Gunn still needs to win over critics with his vision for the DCU. Lanterns, Supergirl, and Clayface are likely to be this studio's bigger test...
 

4. A Super(?) Opening Weekend 

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Superman opened to $125 million in North America and $95 million overseas for a $220 million global launch. It's been framed as a win, and rightly so, especially when you look back at the last few years for the DCEU (which delivered flop after flop). 

In the grand scheme of opening weekends, though, it's a good start...but not great. Yes, it was in the same ballpark as The Batman, but Deadpool & Wolverine made $211 million during its opening weekend in North America alone last summer. 

That was coming off the back of a pretty bad run for Marvel Studios, so it's not like the MCU had a huge advantage over a reboot starring the world's most recognisable superhero. 

Superman appears to be holding up well, but with a combined production/marketing budget of roughly $350 million, breaking even could be a big ask for the movie. How much that matters to Warner Bros. Discovery executives remains to be seen, but they'll want to see profits soon. 
 

3. The General Audience's Reaction

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Superman has been awarded an A- CinemaScore and has 93% on the audience-generated "Popcornmeter," so that suggests people enjoyed the movie. Word of mouth also appears strong, which is likely why it landed the biggest Tuesday of 2025 this week. 

Gunn has delivered a movie that's a crowd-pleasing, heart-warming affair. It doesn't break the mould in terms of superhero storytelling, but it does successfully reintroduce the world to a hero often written off as outdated (making him relevant again). 

How much do non-comic book fans care about the Justice Gang? That'll be the test, as we wait and see whether they choose to follow them to the likes of Peacemaker season 2 and Lanterns

Crucially, Superman felt like a fresh start for DC, and has hopefully signalled that the days of duds like Shazam! Fury of the Gods and Wonder Woman 1984 are over.
 

2. What's Next For DC Studios?

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Superman has set the tone, and Creature Commandos was a fun deep dive into the DC Universe for hardcore fans. Beyond that, we have Peacemaker season 2, a confusing addition to the DCU slate as it includes characters and actors from the DCEU. So much for a fresh start!

Then, there's Lanterns, Supergirl, and Clayface; none of those characters are A-Listers, and while the latter two movies have the potential to be hits, let's face it, neither is likely to rank among 2026's highest-grossing movies. 

We have no idea what's coming from DC Studios in 2027, though it's apparent that the slate announced at the start of 2023 was far from set in stone. Wonder Woman is supposedly being fast-tracked, but The Brave and the Bold will find itself in the unique position of competing with The Batman Part II.

Gunn is working on a mystery project, but the sooner he can get a huge event into theaters—World's Finest or Justice League—the better. 
 

1. The New Norm For Superhero Movies

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Look, we've all tried to deny it at one time or another, but box office receipts don't lie: superhero fatigue is real. There was a time when these movies were guaranteed hits, with $1 billion quickly becoming the norm for the MCU. 

In recent years, Marvel Studios has been forced by Disney to flood the marketplace with countless movies and TV shows, while Warner Bros. and Sony Pictures have delivered bomb after bomb; how can you blame audiences for losing faith in the genre when they were punished with Madame Web and Kraven the Hunter last year?

The pandemic has also changed things, as has streaming, expensive theater ticket prices, and how soon movies are readily available on Digital platforms. As a result, it's likely only the Avengers, Batman, and Spider-Man franchises that'll swing close to $1 billion. 

So, if Superman ends up making $650 million (a realistic expectation), it should be considered a win, not a loss, just because it didn't hit that magic billion mark. However, if this is the new norm for superheroes, DC Studios and Marvel Studios need to get those budgets under control.
 

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MonkeyBot
MonkeyBot - 7/17/2025, 12:17 PM
Movies been out for a week dude.
Give it a rest
raianahmed50
raianahmed50 - 7/17/2025, 12:39 PM
@Monkey- good
Canyoublush
Canyoublush - 7/17/2025, 12:50 PM
@MonkeyBot - This sounds like insecurity. You sound like you need to rest instead. What’s wrong? Are you afraid it’s gonna flop? 😆😆🤣
McMurdo
McMurdo - 7/17/2025, 1:59 PM
@MonkeyBot - and FF drops in 7 days. That's the point.
MonkeyBot
MonkeyBot - 7/17/2025, 2:04 PM
@Canyoublush - to be very honoust. The succes of a movie doesnt affect my life financially. If it flops it flops, if its succesfull its succesfull
MonkeyBot
MonkeyBot - 7/17/2025, 2:05 PM
@McMurdo - Touché.
MR
MR - 7/17/2025, 3:17 PM
@MonkeyBot - he has a hard on for DC’s failure.
soberchimera
soberchimera - 7/17/2025, 12:18 PM
New Mortal Kombat trailer is out
BaddestOptics
BaddestOptics - 7/17/2025, 12:51 PM
@soberchimera - this looks great. Promise me Cole Young eats a railroad spike and I'll order tickets now.
soberchimera
soberchimera - 7/17/2025, 12:52 PM
@BaddestOptics - I bet they kill him off in the first 5 minutes
dragon316
dragon316 - 7/17/2025, 12:57 PM
@soberchimera - more excited for this sequel scorpion speaks English , ed boon does get over here if they keep that voice in movie Kano is back in more excited this sequel than I was for first movie
BaddestOptics
BaddestOptics - 7/17/2025, 12:57 PM
@soberchimera - it seemed like a pretty universal critique that he sucked. Hope you're right.
harryba11zack
harryba11zack - 7/17/2025, 1:34 PM
@soberchimera - looks good but the shitty rap music doesn't fit mk at all.
McMurdo
McMurdo - 7/17/2025, 2:00 PM
@soberchimera - looks like a cgi shitshow
soberchimera
soberchimera - 7/17/2025, 2:29 PM
@McMurdo - But you liked Superman….
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McMurdo
McMurdo - 7/17/2025, 2:31 PM
@soberchimera - yeah cgi isn't a problem if your character and story look good. This just looks like more of the first film. Which isn't a good thing IMO. I like Jeremy Slater tho so hopefully it's better.
soberchimera
soberchimera - 7/17/2025, 2:34 PM
@harryba11zack - Literally all they had to do was use the classic theme remix from the MK 11 launch trailer and it would have over 100M views by now.
BlackStar25
BlackStar25 - 7/17/2025, 12:19 PM
Tron Out too.

?si=6sUbSUUPKrMQ0_6b
Canyoublush
Canyoublush - 7/17/2025, 1:47 PM
@BlackStar25 - This looks good can’t wait.
McMurdo
McMurdo - 7/17/2025, 2:00 PM
@BlackStar25 - now that looks bad. The whole tron soldiers for the real world is hilariously terrible. Yikes on the story.
TheJok3r
TheJok3r - 7/17/2025, 12:19 PM
The movie is doing extremely well at the box office, both audiences and critics like it, and it has breathed new life into a dead brand. Yes, Superman is a win for both DC and WB, and will hopefully be just the beginning of things to come.
ObserverIO
ObserverIO - 7/17/2025, 12:39 PM
@TheJok3r - ...domestically.
Canyoublush
Canyoublush - 7/17/2025, 1:05 PM
@TheJok3r - famous last words……
spr0cks
spr0cks - 7/17/2025, 1:12 PM
@TheJok3r -

RE : >>>"The movie is doing extremely well at the box office,...."

It LITERALLY is not,...."doing well" at the box office.
"extremely" or otherwise.

It's had a poorer opening weekend than Man of Steel had 12 years ago ($128 Million for Man of Steel compared to Superman 2025's $125 Million despite the benefit of more premium screens and higher ticket prices.

It's doing abysmally overseas in international market where it opened with $95 Million, and is currently seeing only 43% of its total take coming from overseas.
That's bad.
A good performing movie - for a number of reasons - will want to see the majority of their box office revenue coming from overseas markets versus domestic.
Comicbook movies usually struggle in this regard - especially in places like China, but Man of Steel, 12 years ago did pretty good for a comicbook movie and saw 56% of its total gross coming from overseas.

Unless Superman 2025 improves it's overseas take in the next couple of weeks, it's almost certain that it will struggle to get to a total box office gross of$500-550 Million that WB are hoping for - and which are still below the estimated break-even point it needs to hit to make back its production budget and make a profit for WB (estimated to be between $600-700 million)

And all of which undercuts the fact that its also almost certain to end its run with a lower box office take than Man of Steel finished with, 12 years ago when it earned $670 Million.
And that's unadjusted for Inflation, with lower ticket prices and far fewer premium screens.

So with all that context, to claim that this movie is doing "extremely well" at the box office, is blatantly a lie.
TheJok3r
TheJok3r - 7/17/2025, 1:18 PM
@spr0cks - Let me rephrase that: It's doing well at the moment. Obviously if things don't pick up in the coming days for it internationally, then we'll be having a different discussion. The movie's made $250 million despite being in theaters for less than a week, so it's early to say it can't hit its goals. I do agree with you that it will be difficult, but it's too early to say if it'll be impossible.
Goldboink
Goldboink - 7/17/2025, 1:34 PM
@spr0cks -
why is this so important to you?
McMurdo
McMurdo - 7/17/2025, 2:02 PM
@spr0cks - you used a lot of words to state you disagree. But it's objectively doing well domestically. Just had the biggest Tuesday of the year dog. Doesn't need to be better than MoS a film living off the Nolan hype (and subsequently squandering it) in the heyday of the genre.
whynot
whynot - 7/17/2025, 2:30 PM
@spr0cks - well I will say that both man of steel and superman collected about the same domestically and WW in the first weekend. Now let’s look domestically at Monday and Tuesday and superman is crushing man of steel (23mil for MOS vs 30 mil for those 2 days). We can talk about inflation but the market for superhero movies has drastically changed. We are post covid and having a bit of superhero fatigue atm. From my count going by the budget Superman needs to only hit 562.5 mil to break even. I believe it will make as much as MOS when all said and done and will make even more when you consider streaming
ObserverIO
ObserverIO - 7/17/2025, 2:46 PM
@whynot - $680M.
ObserverIO
ObserverIO - 7/17/2025, 2:47 PM
($225M budget + $125M marketing x 2 = $680M breakeven point)
whynot
whynot - 7/17/2025, 3:16 PM
@ObserverIO - you don’t add the marketing into account when estimating how much a movie needs to earn to break even.. the formula is it’s the production budget x2.5. This formula takes everything including marketing into account
225mil x 2.5

bobevanz
bobevanz - 7/17/2025, 3:26 PM
@ObserverIO - that's not how that works
spr0cks
spr0cks - 7/17/2025, 4:20 PM
@Goldboink -

It's not.
I was just pointing out some facts.

Why is it important to YOU?

spr0cks
spr0cks - 7/17/2025, 4:23 PM
@McMurdo -

RE :>>>>But it's objectively doing well domestically. Just had the biggest Tuesday of the year dog. Doesn't need to be better than MoS a film living off the Nolan hype (and subsequently squandering it) in the heyday of the genre.

Weird.

People like YOU....specifically,....spent a huge chunk of the last several weeks telling us how this was going to blow Man of Steel away, on its way to the inevitable billion it would make at the box office.

Suddenly now (....as reality begins to sink in....)....it..."doesn't need to be better than Man of Steel" (insert-latest-excuse-du-jour-here->) a "film living off the Nolan hype" (insert-OTHER-latest-excuse-du-jour-here->)"in the heyday of the genre"

Laughable.
spr0cks
spr0cks - 7/17/2025, 4:26 PM
@whynot -

RE : >>>"well I will say that both man of steel and superman collected about the same domestically and WW in the first weekend. "

No they didn't.

Superman 2025 made $3 Million less than Man of Steel in the opening window (Tue/Thurs Preview to Sunday -> $125 Million versus $128 Million) and it made $70 Million less in the overseas markets. ($95 Million versis $165 Million)

I don't even know what the hell you thought you were getting at by lying like that.
Goldboink
Goldboink - 7/17/2025, 4:33 PM
@spr0cks - It really isn't. There just seems to be this gigantic box office argument surrounding this.
RolandD
RolandD - 7/17/2025, 12:21 PM
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radamo3
radamo3 - 7/17/2025, 12:23 PM
If Superman is ‘underperforming,’ then DC’s been in the ICU for years. $122M domestic, glowing reviews, and the best audience reception since Wonder Woman — that’s not a flop, that’s called course correction. Gunn didn’t need a billion-dollar explosion to succeed — he gave us a Superman with heart, hope, and actual character. Sorry it doesn’t have slow-mo neck snaps or grayscale misery for the Snyder cult, but this is the win DC needed
ObserverIO
ObserverIO - 7/17/2025, 12:41 PM
@radamo3 - DC HAS been in the ICU for years.

If this flops but with good reviews that's not a fix. That's just top shelf DCEU like Birds of Prey or Blue Beetle.
ObserverIO
ObserverIO - 7/17/2025, 12:41 PM
Or The Suicide Squad.
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