Now in its sixth week, James Cameron’s Avatar has once again been placed at the top of the US weekend box office. With an estimated $36 million take, the movie with the giant blue smurfs is drawing mightily close to becoming the all time worldwide grossing film, now only about $7 million behind Titanic.
Its closest rival this weekend was newbie Legion, which only managed half of what Avatar was able to score this weekend, bringing in $18.2 million. Third saw the Book of Eli drop from position number two to three, ahead of other newbie The Tooth Fairy which raked in $14.5 million. Extraordinary Measures, starring Brendan Fraser and Harrison Ford scraped through on its debut with a measly $7 million, and is likely to drop like a stone in cement boots any moment now.
So the question remains a simple one; how long will Avatar remain at the top. Next week will be its toughest battle yet, with Kristin Bell and Josh Duhamel appearing in When in Rome, and Mel Gibson starring in Edge of Darkness. I’d peg it as unlikely to see it stay number one against those two, but I’ve been wrong before.