The Success Rate of Marvel Studios

Marvel has had a rather great run of hit films. But were will their first misstep come from?

Editorial Opinion
By BenjiWest - Feb 20, 2014 02:02 AM EST
Filed Under: Other

Hello CBMers!!!

"I can accept failure, everyone fails at something. But I can't accept not trying."

-Michael Jordan


Finally the Guardians of the Galaxy trailer has arrived, and I think we can all agree that it is awesome. Right? Ri....?? Ok, it seems hard to pin the reception to this trailer down. I've read plentiful of praise, but a lot of that praise with what seems like...what's the word...nitpicking. Some are skewering every frame in search of that which can be decried as obvious flaws. Why is that? I think it might have to do with Marvel Studios success as of late. Like any studio operating they are due for that flop, and many fans are eagerly trying to identify that film. I suppose that it must happen, I see Marvel Studios as comparable to that of Pixar however. They have a style and expectation down, with a large fan base due to quality made films. Even when Pixar films began to dip in quality, the fans and reputation they had assembled saved some of their films from being down right flops. I think Marvel Studios may see a similar outcome. Or maybe not. But which film will it be? Which will be identified as a box office "bomb"? Well what's coming up...


Captain America: The Winter Soldier

Odds to fail: Very low.

Great trailer. Post Avengers film, with probably the most significant connection to the Avengers sequel. Looks to be a big hit, plus a lot of confidence shown toward the film by the big guys of Marvel Studios. Although I thought the first to be the weakest of the Avengers lead in films, the sequel looks prime to be even bigger. The precedent is set, post Avengers films are coming up big, exceeding on the box office of their previous installments.


Guardians of the Galaxy

Odds to fail: Medium.

If for some reason Captain America is disappointing, this film will suffer the most because of that. Marvel fans will most likely forgive Captain America first, and retain their caution for this film. A new, little known property that will likely feature no Avengers, it's a tough climb to make. I think this film rides that line of risk/reward, it could obviously be either a big hit or miss. I enjoyed the trailer and I think the cast will make this film. I got a kind of Chronicles of Riddick vibe, but unlike that film the cast here seems better suited for a not too serious tone.


Avengers: Age of Ultron

Odds to fail: Practically non existent.

Yeah right. Move along.


Antman

Odds to fail: Medium to High.

If there is to be a burnout with Marvel films, this is where it will most likely be most apparent. New property, and kicking of a new phase, another tall order. It will probably have little connection to Avengers, decreasing some hype it could have. And Antman is an odd superhero, unlike the other Avengers. Plus the film seems rather eclectic, it will more than likely jump around in time in narrative, giving us a peek into the MCU pre Iron Man. Bold new idea to try, but we'll just have to wait and see how this will be received.

What do you guys think? Will Marvel have that "bomb"? Never? If they do, what film do you think it could be?

Thanks for reading and take care.

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TheHero
TheHero - 2/20/2014, 2:47 AM
While I liked your article, can you try and add more pictures? The would be nice.
Highflyer
Highflyer - 2/20/2014, 3:06 AM
There is always a possibility a movie will fail. Even Avengers: Age of Ultron.
Kurne
Kurne - 2/20/2014, 3:07 AM
If Guardians is good, Marvel will be on a streak up until Ant-Man. Cap TWS looks and sounds absolutely amazing, I don't and never will see Age of Ultron flopping or being a complete disaster - all eyes are on Whedon to top the first film and I believe he's more than capable of delivering that. Ant-Man is the only one that could ruin this streak.
Kurne
Kurne - 2/20/2014, 3:09 AM
The only level I see Age of Ultron being bad on is Whedon's work with Serenity. Didn't meet expectations (especially for a demanded film), but overall was OK.
Guido
Guido - 2/20/2014, 6:24 AM
Age of Ultron could be 2 hours of the Avengers eating shawarma and they would still break even as long as Tony Stark says something witty. Then maybe a man in the restaurant called Ultron gets drunk and has a fight with the Hulk.
marvel72
marvel72 - 2/20/2014, 7:46 AM
guardians of the galaxy & ant-man are marvel studios are the two biggest risks,you have to admire them for giving the audience something new.

warner bros could learn a lot of from marvel & not just relying on two characters to carry their so called cinematic universe.
SpoonWielder
SpoonWielder - 2/20/2014, 7:51 AM
I think if Marvel can make Guardians of the Galaxy a successful property they can honestly do anything they want after that. Because if Guardians is a success they've proven that it's no longer the recognition of their characters that's bringing the box office numbers it's the Marvel brand itself.

I was watching the Guardians trailer yesterday in my studio, and no one else really cared. Finally someone asked if it's the new Marvel movie, and when I confirmed I suddenly had a small crowd around my computer. Just having the Marvel name is peaking people's interest in Guardians.

Just think, if Ant-Man had come out right after Iron Man, when it originally was supposed to, it would not have been as successful as it will be when it's released in 2015. More people are gonna see it because they know that Marvel is gonna bring them a good time.
marvel72
marvel72 - 2/20/2014, 7:52 AM
marvel studios can afford for some of their movies to under perform,of course they don't want them to but when you have movies like the avengers & iron man 3 make a billion plus at the box office,that can cover some of the loss for movies that under perform.
kinghulk
kinghulk - 2/20/2014, 9:21 AM
Omarvls- you think avengers 2 is gonna make less than the 1st film?
WorstUserNameEver
WorstUserNameEver - 2/20/2014, 1:55 PM
@Omarvis

Sounds about right.
Wallymelon
Wallymelon - 2/20/2014, 2:12 PM
i honestly cant see guardians bombing. underperforming yes. but not a hard flop. People reacted well to Thor:TDW and that was the probably the worst film technically they put out. Action, Loki banter, more action, more Loki, a bit more action, and now Thor is in London. Seriosuly marvel... Where is the drama? Was there even a plot?

Guardians seems like it is just going to be a zany space adventure, and I dont see that flopping. People like to have fun. People like to have fun with Marvel, and the audience will relish something new from an established company like Marvel. Its like a new ride at six flags, it may look crazy dangerous but youre gonna ride the hell out of it cuz you trust six flags.

Chris Pratt is going to kill. That is really the reason this will spawn a new franchise. He is a huge talent. Charm is the key in this buisness. Hes a nice guy with an ass load of charm. Give him a 6 pack and you cant lose. Everyone is going to love him. They already fell in love with the LEGO movie.

James Gunns vision is probably going to be a bit different but a great addition to the Marvel universe. I havent seen anything but the trailer. But I trust in the filmmakers and actors based on all of their previous work and interviews.

This is going to make a ton of money.
BenjiWest
BenjiWest - 2/20/2014, 4:55 PM
Marvel has an identity and certain expectations with their films. A pattern and formula, that will be interesting to see how well the film that departs from it will do.
MightyZeus
MightyZeus - 2/20/2014, 7:27 PM
So far Marvel is on a role but so far i have not really seen a film from Marvel Studios that has completely failed. Guardians of the Galaxy and Ant-Man along with Doctor Strange are Marvel's biggest risks but i think that the effort that the Studio is worth putting there time into making the film near perfect and not wanting to disappoint or have there film fail i say that because of Marvel Studios dedication to each adaptation i can easily say that i have faith in Marvel Studios more than FOX or DC.
Lhornbk
Lhornbk - 2/20/2014, 8:52 PM
@Omarvis, I'm sorry, but most of that prediction is just dumb, and has no basis in a rational evaluation of the box office potential of those movies. You might have TWS about right. It will depend on how well Divergent is doing. Divergent comes out 2 weeks earlier, and if it hits big (like Twilight and Hunger Games) and has staying power, it could hurt TWS a little. Noah might too, but I doubt it. If Divergent isn't that good and not as a big a hit, I think TWS could easily go over $700 million. It has little competition during April.

Now seriously, you really thing GotG will make over $700 million and beat Capt. America? Really? What exactly are you smoking? I would be willing to bet a month's salary that won't happen. GotG will, at best, make around $500 million, and that is very optimistic. It looks like a screwball comedy set in space. Yes, comedies do well sometimes, but not $700 million well. And I'm not sure if an August release has ever come close to that kind of money. August just is not the month for blockbusters. And I cannot see it beating an established hero like Cap.

AoU-that might be about right. But, with Superman/Batman pushed back, it could do better just because people want to see a good cbm. Antman at $500 million? Yeah, you're smoking that stuff again. Ant-Man will, at best, make $300-400 million. And I doubt it does that well. General audiences just are not gonna accept him like the other Avengers. And I still give it a 40% chance of flopping (down from 50%-60% when it was up against Superman/Batman.)
Lhornbk
Lhornbk - 2/20/2014, 9:06 PM
I just checked box office mojo. The biggest moneymaker among films released in August is The Sixth Sense, and it couldn't quite make it to $300 million. The biggest action movie was The Bourne Ultimatum, and it didn't get to even $230 million. Rush Hour 2 did about the same. G.I. Joe: RoC didn't even make $200 million. So GotG might be the biggest August release ever, and still not get to $500 million. Which is kind of what I predict, although I won't be surprised if it flops or basically breaks even.
Firgosaurus
Firgosaurus - 2/21/2014, 3:42 PM
LOL at people who keeps on praising Marvel's attempt at presenting something new.

Just because it's a new franchise, it looks like it's still going to be the exact same storytelling from the exact same formula.

When you get a new wall, you just don't paint over it. You rip apart the old one and install a new one.

Seems like Marvel is merely painting on an old wall and hold that the paint sticks.

Talk to me when they do something groundbreaking/edgy in terms of storytelling.

None of these PG shit with levity and retcons.
marvel72
marvel72 - 2/21/2014, 4:35 PM
if guardians makes $500,000,000 marvel will be happy & expect a sequel.
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