Why The Amazing Spider-Man Is Not Just Another Hollywood Cash-In

Why The Amazing Spider-Man Is Not Just Another Hollywood Cash-In

During this article, I will go over why The Amazing Spider-Man, is not just another Hollywood cash-in.

Editorial Opinion
By Ashes2Phoenix - Apr 17, 2012 08:04 AM EST
Filed Under: Spider-Man



I have scoured the internet and have read various different comments sections, regarding, The Amazing Spider-Man. Whilst many people are concerned about this movie, there is the same comment being made, that this film appears to be a quick cash-in for Hollywood. Whilst I agree, Sony are looking to make money( they are a business just like any other film studio) I respectfully disagree that this is just an attempt to make money.

At the end of the day, the Raimi trilogy made an absolute killing at the box-office. If Sony were just looking for the money, they would have just gone with Spider-Man 4. As many people have stated, " Why didn't they just continue the series, it won't be the same without Tobey". People were excited about Spider-Man 4 and were ready to queue up mindlessly to see it. So my point is, if they were looking to make a quick cash-in they would have just dished out Spider-Man 4 and voila ! Heaps of money is made and there is no risk of differentiating the audience.

Of course, if Spider-Man 4 had been released, I strongly believe the quality would have dropped once again. Spider-Man 3, unfortunately was no where near as good, as the first two films. Whether it was Sony's fault or Raimi's, it still was not a very good movie. It appears to me, that they have learnt from what happened to the Batman series. Batman Forever, suddenly became an absolute cheese-fest and Batman and Robin, practically killed the franchise. I honestly believe if they made Spider-Man 4, the franchise would have suffered the same fate, as Batman. Instead though, it appears they decided to pull the plug before it got to that stage.

They decided to reboot the franchise, which, by the looks of it appears to be a risky move. Many people are not happy about this and I have seen various accounts of boycotting the film because of this. Now, it is still debatable, whether this film will actually be any good. The only time any of us will know, is when the film is finally released. So this makes me question, the, Hollywood are just out to make money theory. Why risk it, when they could have just made Spider-Man 4 and made yet again another killing at the box-office ?

So it makes me personally think, that they must be confident this film will deliver because if it doesn't, they could be in serious trouble. I am personally curious to see how this all turns out. I know people aren't necessarily excited for this movie but I know that they want to be. If they didn't, they wouldn't spend their time looking, through different articles concerning this film. I think we can all agree, that, we want this film to be good because we all win then !

So what do you think?
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Ashes2Phoenix
Ashes2Phoenix - 4/17/2012, 10:13 AM
@Yossarian. You are completely correct any move studio is attempting to make money, the film industry is a business. What I was making the point of however is that surely if a cash grab is all they had in mind, then would it not have been better to release Spider-Man 4 and have secured a definite, cash flow. By choosing to do a reboot they have taken the risk of not making nearly as much money, as the previous trilogy. Please read the article properly before making comments gangster !
Ashes2Phoenix
Ashes2Phoenix - 4/17/2012, 10:54 AM
@Yossarian: I agree with what you are saying but my point still stands. At the moment, a large majority of the audience are not interested in this reboot because it's a reboot. It may appeal to teens more and I agree, currently teenagers seem to be creating the buzz for certain films. Twilight and The Hunger Games are examples of that. Here's the thing though, most of the people who currently are teenagers, would have most likely been introduced to Spider-Man, via the Raimi trilogy. It may appeal to teenagers but because a vast majority of them grew up with the Raimi trilogy, they will not accept this reboot and have displayed their discontent over the internet.
Sony would have probably had an inclination, that this may occur and that's why it gives me the quiet confidence, that this may actually turn out to be really good. It might not but I am getting this feeling. A fine example of a superhero film done well with teenagers, was in my opinion, Chronicle. It was some compelling stuff and the great thing about it being about teenagers, is the fact, they go through some of the issues we did when we were that age, which, makes them relatable. I am not saying you hate this film or you think it will bad based on the fact that the film is targeted more towards teenagers but I have seen plenty of people who have. I personally don't see that as the case, as long as the story remains interesting and relatable, I think a wide variety of age groups will enjoy this movie. Sorry to rant but I thought I would get it out ! Lol
mrexcellent
mrexcellent - 4/17/2012, 11:36 AM
@yossarian:

Here's the thing, several people have a hand in this, each with their own motives.

The movie is being made to make money, but passion and profit aren't mutually exclusive things. The presence of profit doesn't exclude passion for good cinema, and vice versa. I really do believe that Marc Webb, the script writers, James Vanderbilt, and the actors sought out to make the best film they could possibly craft. Even if Avi Arad and Matt Tolmach are only seeing $ signs (I don't think that's the case, even if they are the sales men of the franchise), the film can still be more than a cash grab. I hope it will be.
mrexcellent
mrexcellent - 4/17/2012, 3:02 PM
@yossarian:
Sorry that I made it sound like you didn't know about the exclusivity thing. I didn't think that about you specifically, but I thought it would be a good thing to say. Reason being, there are others who don't seem to grasp that concept. They read my statement about passion and profit not being mutually exclusive, then they have it as something to consider, if they so choose.

I also didn't mean to say that people should wait to bash a project. In fact, I didn't say that at all, but you didn't outright accuse me of it. I'm just trying to be clear. Some people bash upcoming projects quite constructively, that's great, others aren't all that constructive in their bashing which is fine. It only gets frustrating when they post the same negative sentence over and over again in every thread without going into detail about why they feel the way they do. I'm not even going to mention names because it's not necessary, but you get what I mean. If a comment keeps coming up though, negative or positive, I think it deserves to have some sort of attention given to it, hence the reason why people like Ashes exercise their freedom to write editorials.
LoudNoises
LoudNoises - 4/17/2012, 3:12 PM
I would say you are all probably right to an extent on this issue. And I'm by no means stepping in to give the final verdict but I would say that obviously Sony has a good reason to reboot rather than continue with the last series and that reason has to be largely financial. They wouldn't bother rebooting Spiderman if they thought Spiderman 4 was going to make them more money, afterall they are a business as mentioned above. It stands to reason that that they felt a reboot would be a bigger pay off. That an entirely new trilogy would allow them to try things that other successful reboots like Batman have accomplished. Rami's version was good, but it wasn't all that relatable by today's standards. It wasnt very edgy, it just felt like a classic spiderman comic. They now have a chance to modernize Spiderman giving him problems that feel more relevant to this generation and humor that doesn't involve Toby Maguire getting jiggy in his emo threads. So in a way, it's a financial decision, but at the same time I doubt they are intentially trying make a crappy movie hoping that the reboot notion alone will be enough to sell tickets.
CaptainAmerica31
CaptainAmerica31 - 4/17/2012, 3:44 PM
Nice article @ash I agree, if they can market this movie to show its something new and it's not raimi's version anymore it could make a lot of money purely based in curiosity.
CyclopsWasRight
CyclopsWasRight - 4/24/2012, 3:39 PM
Well, from what I think, THIS IS A HELLA A GOOD ARTICLE ASH!!! And from what I understand, I'm conflicted though, I don't know weather or not to jump on board saying this is a cash-in or not, cause hell, tons of kids will be seeing this, and then the adults, and perhaps some of the teenagers, but my question still stands to myself.... Like I said, Good article...
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