With a long list of promotional partners that include Nokia, Hardees/Carls Jr, WalMart, Sears, Kellogs and others,
Man of Steel has become the movie with the highest amount of promotional partners. A record which was previously held by Universal Studios'
The Lorax.
The Lorax had 70 partners while
Man Of Steel currently has 100 partners. A number that might change on the uphill direction soon since Adage believes there's still a few more to be revealed. So far with these partners the dollar amount for promotions alone is sitting at $160,000,000.
Looks like Man Of Steel will have to make a lot more than we thought if a sequel or potentially a Justice League movie is to be financed by WB.
More information can be found in the link provided.
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From Warner Bros. and Legendary Pictures comes "Man of Steel", starring Henry Cavill, directed by Zach Snyder. The film also stars Amy Adams, Diane Lane, Kevin Costner, Michael Shannon, Russell Crowe, Antje Traue, Ayelet Zurer, Henry Lennix, Christopher Meloni and Laurence Fishburne.
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