This is the week where one of the most anticipated movies of all time hits theaters worldwide. Fans have been losing sleep with excitement, and I am proud to be one of them. Surprisingly, some markets have already released the film, one of which includes China - a film industry on pace to overtake the United States in the next decade. In the Middle Kingdom, fans have been just as ecstatic about the Avengers finale.
According to industry insiders, Avengers: Endgame has grossed $28+ million during midnight showings out east; three times the $9 million Fate of the Furious grossed in 2017. At the time the Fast franchise's midnight debut was a record for the Middle Kingdom, but Avengers: Endgame has grossed three times that.
As for audience reactions, Avengers: Endgame has been getting a rave reception from fans in China, with some of the best ratings in the past half-decade. Hopefully the rest of the planet follows suit.
For the rest of the weekend, the film is projected to pull in $250-300 million at the box office, and some are even projecting higher than that.
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