IMAX Uses The Latest AVENGERS: INFINITY WAR Trailer To Display Their Format's Greater Viewing Experience

IMAX Uses The Latest AVENGERS: INFINITY WAR Trailer To Display Their Format's Greater Viewing Experience

It's probably a given you'll see Avengers: Infinity War but what format will you select to watch the Russo Bros. directed superhero pic? IMAX has just released a pretty persuasive video for their option.

By MarkJulian - Mar 23, 2018 03:03 PM EST
Filed Under: Avengers: Infinity War
Do you plan on seeing Avengers: Infinity War in standard definition, IMAX or IMAX 3D?

If you choose one of the latter two options, you'll see up to 26% more of the film as revealed in the IMAX footage below. As reported all the way back in 2015 at the start of shooting on Infinity War, the third Avengers film is the first movie to be shot entirely on IMAX 2D Digital Camera (not to be confused with IMAX 70MM Cameras).  What this means is that unlike certain films that are converted in post-production, the film was shot to preserve the full aspect ratio of the over-sized IMAX theater screen. 

To further break down the ramifications and reasoning by Marvel Studios' decision, the average film screened in IMAX only has a few scenes that were shot with an IMAX camera, resulting in black bars at the top and bottom of the movie screen. That won't be the case with Avengers: Infinity War.

Avengers: Infinity War will be released in theaters on April 27.  Advance ticket sales for opening night are now available for purchase.



Avengers: Infinity War marks the first Hollywood film to be shot entirely with IMAX cameras. Exclusively in IMAX theatres, Avengers: Infinity War will be presented in an expanded IMAX 1.9:1 aspect ratio – offering moviegoers up to 26% more of the image than standard theatres for a truly immersive experience.

The IMAX release of Avengers: Infinity War will be digitally re-mastered into the image and sound quality of The IMAX Experience®.

For more info, visit https://www.imax.com/avengers
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HeavyMetal4Life
HeavyMetal4Life - 3/23/2018, 2:11 PM
IMAX!!! 4 tickets to Thursday night showing...

RegularPoochie
RegularPoochie - 3/23/2018, 3:26 PM
Leomessi10
Leomessi10 - 3/23/2018, 3:26 PM
IMAX all the way bro!!! Got our tickets ready 🙌🏽
Ineedrevelation
Ineedrevelation - 3/23/2018, 3:27 PM
This and Infinity Gauntlet are probably the only movies that I'll actually pay this to see and yes...

it's probably called Gauntlet.

Fight me.
JohnMarston220
JohnMarston220 - 3/23/2018, 3:28 PM
It's looks a bit brighter on IMAX as well.

OT- I saw Pacific Rim 2 and it was not that good as the first, and that's coming from a person who loved the first.

I was laughing my ass off during the final battle scene. If you thought MOS had issues with destruction and collateral damage wait till you see Pacific Rim 2....
bkmeijer2
bkmeijer2 - 3/23/2018, 4:00 PM
@JohnMarston220 - I like pacific rim because its all huge and has major destruction. Guess I'll like it 2 too then
JohnMarston220
JohnMarston220 - 3/23/2018, 5:52 PM
@MalseMarcel - You'll probably enjoy it a little more than me but that wasn't why I disliked it more than the original.

It has serious pacing issues and the story is so messy and convoluted it can get a bit boring sometimes. Don't get me wrong- I love a movie with a great plot but for this I was asking myself "can we just get to the robot on kaiju action already please?"
Mercwitham0uth
Mercwitham0uth - 3/23/2018, 3:34 PM
Been saving my Cineplex scene points for just this film so I can see it in IMAX free... FREE!!!!!!!!!!!

Magus
Magus - 3/23/2018, 5:30 PM
@Mercwitham0uth - I got a free ticket with Scene points for Thursday at 7 IMAX3D. The MCU keeps the scene points flowing.
BraveNewClunge
BraveNewClunge - 3/23/2018, 3:41 PM
70MM cameras or nothing!!!
Killuminatic
Killuminatic - 3/23/2018, 4:07 PM
@InfinityClunge - Can be difficult and very expensive, and quite pointless, for most of today's style of blockbuster film making. With the obvious exception of certain filmmakers. Plus, not many people can tell a difference, nor would care. It's why not many movies utilise these cameras.

I'll delve into the specifics of why, if you're interested.
BraveNewClunge
BraveNewClunge - 3/23/2018, 4:10 PM
@Killuminatic - it was a joke lol....and yeah i know about some of the specifics as to why they cant be used often.
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