As reported in Variety today, fans of BATMAN and SUPER FRIENDS can look forward to videos, toys and more:
BATMAN: UNLIMITED will feature Batman, Nightwing, Red Robin, Green Arrow and Flash, with the Pinguin and cyber animals as the villains. This property will be based around a Mattel Batman toy line including figurines, vehicles, and playsets. Supporting videos are currently projected to consist of at least two direct to video features and 22 two-minute shorts.
DC SUPER-FRIENDS will be a series of 15 three-minute animated shots based on figurines, vehiles and playsets from Fisher-Price. No word yet on exactly which heroes or villains will feature.
Warner Bros. Consumer Products (WBCP) will over see these projects and co-license role-playing games, apps for smart phone and tablet, apparel and costumes, etc., in addition to the figurines, playsets and vehicles directly supporting the video releases.
“We are excited to continue to forge new ground with our long-time partners Mattel and Fisher-Price to build on the success of these popular toy lines by bringing the play pattern to life through this original content that we will be able to offer across multiple content platforms,” said Brad Globe, president, Warner Bros. Consumer Products.
DC Entertainment president Diane Nelson enthused, “We are thrilled to be working with our Warner Bros., Mattel and Fisher-Price colleagues to create new Batman and DC Super Friends kids’ content.”
“Our longstanding collaboration with WBCP has given Mattel the opportunity to engage fans of all ages with the very best in DC Comics Super Hero play,” Doug Wadleigh, senior VP and general manager, Mattel Toy Box also praised the deal.
For this writer's opinions regarding videos, tv shows and films developed based on toy lines, please see the companion piece under editorials.
Source: Variety.com
http://variety.com/2015/biz/news/dc-entertainment-to-launch-animated-movies-shorts-around-superhero-toy-lines-exclusive-1201418664/
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