HARLEY QUINN: BIRDS OF PREY Price Drastically Reduced On Rental Platforms Following VOD Release

HARLEY QUINN: BIRDS OF PREY Price Drastically Reduced On Rental Platforms Following VOD Release

It seems Warner Bros. may have been struggling to shift copies of Harley Quinn: Birds of Prey on rental platforms, as the price has been massively cut on VOD, signalling a bargain this Easter weekend!

News
By Nighthawk01 - Apr 09, 2020 05:04 AM EST
Filed Under: Birds of Prey
Source: Indie Wire

Thanks to the coronavirus pandemic, Harley Quinn: Birds of Prey was released on VOD a little over one month after its arrival in theaters. However, just two weeks after that early debut, Cathy Yan's girl gang movie has slashed its rental price ahead of Easter celebrations over the weekend. 

After originally being priced at $19.99, you can now rent Birds of Prey for as little as $5.99. 

For the most part, major Hollywood blockbusters hold off on reducing rental prices for at least a month, so this strategy for the latest DC Extended Universe film is actually unprecedented. 

On the plus side, it's one that's paying off for Warner Bros. as the Margot Robbie-led feature is now at the top of the rental charts on iTunes. It was at #2 when it was initially released, but quickly fell down the charts the following week. With this move, the studio is ensuring it flies back on to people's radars.

Harley Quinn: Birds of Prey earned $202 million at the global box office on a reported budget of $80 - $100 million, but that's not enough for a sequel unless these VOD sales go through the roof.

If you haven't had chance to watch the film however, this weekend might be the perfect chance!

Click HERE for more Harley Quinn: Birds of Prey news from CBM!

HUNTRESS Korean-Language DCU Movie Rumored To Have Enlisted THE VILLAINESS Director Jung Byung-Gil
Related:

HUNTRESS Korean-Language DCU Movie Rumored To Have Enlisted THE VILLAINESS Director Jung Byung-Gil
DC Studios Reportedly Planning A HUNTRESS Project And It Will Be A Korean-Language Movie
Recommended For You:

DC Studios Reportedly Planning A HUNTRESS Project And It Will Be A Korean-Language Movie

DISCLAIMER: As a user generated site and platform, ComicBookMovie.com is protected under the DMCA (Digital Millenium Copyright Act) and "Safe Harbor" provisions.

This post was submitted by a user who has agreed to our Terms of Service and Community Guidelines. ComicBookMovie.com will disable users who knowingly commit plagiarism, piracy, trademark or copyright infringement. Please CONTACT US for expeditious removal of copyrighted/trademarked content. CLICK HERE to learn more about our copyright and trademark policies.

Note that ComicBookMovie.com, and/or the user who contributed this post, may earn commissions or revenue through clicks or purchases made through any third-party links contained within the content above.

Do you have what it takes to write for us?
Want to contribute?
1 2
regularmovieguy
regularmovieguy - 4/9/2020, 6:04 AM
“ For the most part, major Hollywood blockbusters hold off on reducing rental prices for at least a month, so this strategy for the latest DC Extended Universe film is actually unprecedented. ”

Idk why this is making news..movies are usually available for purchase for two weeks and then they become available for rental.
Oberlin4Prez
Oberlin4Prez - 4/9/2020, 6:19 AM
@regularmovieguy - it’s because it’s a dc movie and this site loves to twist anything dc into something negative.
Moriakum
Moriakum - 4/9/2020, 6:06 AM
soberchimera
soberchimera - 4/9/2020, 6:09 AM
GarthRanzz
GarthRanzz - 4/9/2020, 6:28 AM
This isnt news nor anything new. I rent video on Demand all the time. First 2 weeks you can only purchase the film for around $20(sometimes as low as $12, if it's one of those movies that made less than 20 million at box office). Then 2 weeks later you can rent for 4.99-5.99. Virtually every movie does this. Where was the article on Rise of Skywalker doing this, or last year End Game?
GhostDog
GhostDog - 4/9/2020, 6:37 AM
TheUnworthyThor
TheUnworthyThor - 4/9/2020, 6:49 AM
Doesn’t exactly put confidence into this whole idea that all movies are going digital from now on.
regularmovieguy
regularmovieguy - 4/9/2020, 7:27 AM
@TheUnworthyThor

??
LSHF
LSHF - 4/9/2020, 7:45 AM
@TheUnworthyThor - But we will still have DVDs and Blu-rays being produced for home viewing at the same time they are doing more streaming.
TheUnworthyThor
TheUnworthyThor - 4/9/2020, 8:04 AM
@regularmovieguy - When we hear about this idea of skipping the theatrical release we hear about these 20 to 50 dollar price ranges for a rental but if they are dropping the rental price to 6 bucks after a few weeks it’s hard to imagine any big budget film to turn a profit.
regularmovieguy
regularmovieguy - 4/9/2020, 8:58 AM
@TheUnworthyThor

They always drop from $20 purchase to $5.99 rental after 2 weeks on VOD.

The closest a studio has come to debuting a big, mega budget movie on VOD was with Onward. And even that went straight to Disney+ after two weeks
TheUnworthyThor
TheUnworthyThor - 4/9/2020, 9:05 AM
@regularmovieguy - Yeah... I’m saying they aren’t going to be releasing these huge movies straight to digital. But people everywhere keep insisting that theaters are dead and the future is all going to at home viewing yet all the evidence points to that not being the case.
regularmovieguy
regularmovieguy - 4/9/2020, 9:18 AM
@TheUnworthyThor

Yeah, we're still far away from that. I think eventually, they will come up with a business model that will work for some bigger movies being released digitally.

But it won't be here for a long time.
1 2
Related Headlines
Latest Headlines

Hot Headlines Hot Headlines

Sci-Fi & Fantasy

Anime & Manga

Gaming

Horror

Cartoons & Animated Features

Action Movies & TV

Pro Wrestling & MMA News
View Recorder