WB Is Renaming BIRDS OF PREY To HARLEY QUINN: BIRDS OF PREY In A Bid To Spark The Box Office

WB Is Renaming BIRDS OF PREY To HARLEY QUINN: BIRDS OF PREY In A Bid To Spark The Box Office

Technically, the full title for the film is Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) but it seems Warner Bros. is simply going to shorten that to Harley Quinn: Birds of Prey.

By MarkJulian - Feb 10, 2020 03:02 PM EST
Filed Under: Birds of Prey
Box office tracking for Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) initially came in at $50 million domestically before Thursday's early preview numbers were finalized. WB then revised their estimate to $45 million, but even that prediction was still too high as the final opening weekend box office haul for the Margot Robbie-led pic came in at $33.2 million stateside. The worldwide box office gross for the film was also finalized at $81.2 million.

These numbers give Birds of Prey the lowest opening weekend gross for any DC Extended Universe film, but its important to remember that Birds of Prey also has the lowest production budget of any DCEU film to date. While many knee-jerk reactions are proclaiming doom and gloom, Birds of Prey is estimated to have cost just $85-$100 million. If a film with a production budget of $225 million grossed $200 million in its first weekend of release, would it be deemed a flop?

Still, WB does seem to be somewhat disappointed with the box office numbers and narrative currently surrounding the film, and appears to be changing its title to something more succinct, placing its lead star at the front. Both Cinemark and AMC theaters have already made the switch to Harley Quinn: Birds of Prey, with more chains expected to follow.

AMC-harley-quinn-name-change


cinemark-harley-quinn-name-change


Harley Quinn: Birds of Prey should have strong legs for the next few weeks as its chief competition in the genre film category will be Sonic the Hedgehog (February 14), The Invisible Man (February 28), and Bloodshot (March 13). In looking at this year's release slate, there doesn't appear to be any potential box office juggernauts until Mulan (March 27).

What did you think of the film? Or, if you did not catch it opening weekend, do you have plans to see it at a later date? Let us know in the comment section below.


You ever hear the one about the cop, the songbird, the psycho and the mafia princess? “Birds of Prey (And the Fantabulous Emancipation of One Harley Quinn)” is a twisted tale told by Harley herself, as only Harley can tell it. When Gotham’s most nefariously narcissistic villain, Roman Sionis, and his zealous right-hand, Zsasz, put a target on a young girl named Cass, the city is turned upside down looking for her. Harley, Huntress, Black Canary and Renee Montoya’s paths collide, and the unlikely foursome have no choice but to team up to take Roman down.
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GhostDog
GhostDog - 2/10/2020, 3:46 PM
lvcl
lvcl - 2/10/2020, 3:56 PM
@BlackBeltJones -

HAHAHA!!!

They need to change the whole movie to spark the Box Office

Jordanstine
Jordanstine - 2/10/2020, 4:04 PM
@BlackBeltJones -

Considering BOP was a spin-off of The Suicide Squad, will WB be renaming James Gunn’s upcoming movie to:

“Harley Quinn: Suicide Squad”?

Hmm...
GhostDog
GhostDog - 2/10/2020, 4:18 PM
@Jordanstine - lol! Now you can’t put anything past them
dracula
dracula - 2/10/2020, 4:50 PM
@BlackBeltJones - I liked the film, but seriously when does re editing or re titling a film ever actually save a film
JonC
JonC - 2/10/2020, 5:05 PM
@Jordanstine - Except SS2 will succeed just from all the Marvel fans going to see Gunn's work.
fadersdream
fadersdream - 2/11/2020, 5:55 AM
@dracula - Well look at C0ck G0bblers: a Love Story.

It did okay. but when they realized there were more laser swords and space ninjas in it than erotic naked manbeasts and incest princesses, and all the actors were fighting and acting like divas until that's all the movie was about it just made sense to call it Star Wars.
StarlordsDad
StarlordsDad - 2/10/2020, 3:47 PM
This is the funniest thing I’ve seen all year
AnimatedTdot
AnimatedTdot - 2/10/2020, 10:06 PM
@HannibalLecter - woooow, people are petty. I bet they didnt even go see the film.
HannibalLecter
HannibalLecter - 2/11/2020, 6:49 AM
@AnimatedTdot - That's the best part! The Sonic movie ain't out yet, is coming out this weekend.
BigMikeReviews
BigMikeReviews - 2/10/2020, 3:49 PM
Oh this one's not about Birds? Thanks for clearing that up WB, I'm going to the theater right now... to go catch 1917 (been meaning to see that for a while)
Grodd87
Grodd87 - 2/10/2020, 3:49 PM
What’s the point of this do they think people will think it’s a new movie.
Jordanstine
Jordanstine - 2/10/2020, 3:50 PM
Variety already noted that BOP needs to make about $250 million just to break even.

https://variety.com/2020/film/box-office/birds-of-prey-box-office-disappoints-1203498018/
L0RDbuckethead
L0RDbuckethead - 2/10/2020, 3:55 PM
@Jordanstine -
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