Marvel’s Daredevil: The Easter Egg you may have overlooked as insignificant?

Marvel’s Daredevil: The Easter Egg you may have overlooked as insignificant?

A speculative observation that may show the future path of Marvel's Netflix franchises. If you haven't already seen the series, then most likely you've been living under a rock. Nevertheless mild spoilers follow for those uninitiated.

By superheronerdo - Apr 26, 2015 06:04 PM EST
Filed Under: Marvel Comics

Wilson Fisk makes his getaway in an Atreus Plastics freight truck where he enters a garage and makes a switch to a Summerville Department Stores freight truck. Is this a symbolic passing of the torch from Daredevil to The Punisher?


 
Atreus Plastics is another fictitious corporation in the Marvel mythos. How does it factor into the history of Daredevil and The Punisher? Well, in Daredevil issue # 184 first printed in July of 1982, Atreus Plastics is a nefarious organization that is involved in the creation of high-grade plastic explosives. This same issue is part of a story arc that involves Daredevil in opposition of The Punisher.


 
Another entry in the plethora of fictitious Marvel companies is Summerville Department Stores, an obscure reference to a stand-alone Punisher comic. In issue # 49 first printed in June of 1991, The Punisher goes on a rescue mission to save the kidnapped heiress of Summerville Department Stores. The tagline that says "Proudly serving America for 75 years!" is also a very nice nod to Marvel's 75 years of existence.

We know Steven DeKnight would love to make a Punisher show. In a prior twitter Q&A DeKnight states that much. (You can scour the internet or a previous article on this site for that one.) Also, Mr. DeKnight cleverly references The Punisher at the 2014 NY Comic Con when talking about his interpretation of Daredevil. “He is one bad day away from becoming Frank Castle instead of Matt Murdock”, said DeKnight during the Daredevil panel at the Con.

Could DeKnight be leading the way for a Netflix Punisher series? Steven DeKnight won't return for season two of Daredevil because of feature film commitments, but he may have covertly laid the groundwork for a Punisher series to happen.

One thing is for sure, these clever easter eggs were done deliberately with care and with the intention to catch our focus, especially the close-up on the Summerville Department stores truck.  Is it another throw away reference or something more? We can only speculate at this point.

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KurtCrawler
KurtCrawler - 4/26/2015, 6:53 PM
Very interesting. Nice catching such small details.
SuperiorMrGod
SuperiorMrGod - 4/26/2015, 6:54 PM
Very, very observant. Kudos.
superheronerdo
superheronerdo - 4/26/2015, 7:05 PM
@kurtcrawler
@superiormrgod

Thanks. That close-up shot of the Summerville truck just screamed "look at me, look at me!" . From there, it was just a matter of paying attention to the rest of the scene.
GhostDog
GhostDog - 4/26/2015, 7:11 PM
I feel like Marvel knows that a Punisher series is the logical next step. with DD being such a hit, Punisher would be a knock out that elevates Marvel even more.

PHASE 2 NETFLIX: MARVEL KNIGHTS- PUNISHER, BLADE, MOON KNIGHT AND GHOST RIDER
superheronerdo
superheronerdo - 4/26/2015, 7:19 PM
@VisionaryNPA

Thanks. Yeah, I'd love to see a rehashing of Punisher. I think it works well on Netflix, since a potential series on Netflix can be grittier and grounded, reflecting the same tone as Daredevil and provides wonderful possibilities for future crossovers.

@ComicsBornandBred

Agreed. I like the sound of that. Although Ghost Rider presents a problem with FX for a television series budget.
PsychoticSpaceRaccoon
PsychoticSpaceRaccoon - 4/26/2015, 7:33 PM
Not interested in Punisher as a series. I think he makes a better recurring guest star. He's pretty one note.
KurtCrawler
KurtCrawler - 4/26/2015, 7:34 PM
I have read a good amount of Punisher and Daredevil shit and I NEVER woulds caught that, SO once again, kudos
@superheronerdo

@DruZod
I have read a ton of easter egg stuff and never saw this.
superheronerdo
superheronerdo - 4/26/2015, 7:56 PM
@TheAmbassador

Hmmmm, I wonder where and by whom this was speculated by, hmmm...
Reasonnnn
Reasonnnn - 4/26/2015, 8:16 PM
My god you're good! @superheronerdo
BigFoster
BigFoster - 4/26/2015, 8:41 PM
Perhaps the reason DeKnight is not doing season 2 of daredevil is because he will be doing a Punisher series
DSAC294
DSAC294 - 4/26/2015, 8:49 PM
Always thought Punisher was beat as an anti-hero showing up in other's stories and playing off hero. He quickly becomes a one trick pony when solo. He would be a great addition to the DD series.
superheronerdo
superheronerdo - 4/26/2015, 9:05 PM
@TheAmbassador

Good eye. It was in a relatively recent thread discussion in another daredevil article, posted by - this guy. I used the same pictures in this article with text overlay.

@Reasonnnn

Thank you. And that's what she said... ba dump ba...
Reasonnnn
Reasonnnn - 4/26/2015, 9:11 PM
@superheronerdo :)
Luminus
Luminus - 4/26/2015, 10:03 PM
Marvel Knights series should be next. Punisher, Moon Knight, Ghost Rider, and Cloak & Dagger.
imthedoctor
imthedoctor - 4/26/2015, 10:08 PM
@Schmoopy You're really citing IMDb as a source? They always make pages for anticipated moves and TV shows, even if they never come to fruition.
DrKinsolving
DrKinsolving - 4/27/2015, 3:47 AM
Awesome article and I hope so!!

Dying to see The Punisher in the MCU, hoping to see him on Netflix and in Civil War
superheronerdo
superheronerdo - 4/27/2015, 8:13 AM


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