Yes, it is still early November, but Disney has now released its 2020 Christmas advert, and you might find it hard to feel too cynical about it once you've watched.
The animated short focuses on a Filipino family ("Lola" is the Philippine Kinship term for grandmother) and a vintage Mickey Mouse toy passed down through three generations. With each passing year, the doll comes to symbolize Lola’s childhood and her on-going connection to her granddaughter.
The ad marks the company’s 40-year partnership with children’s charity Make-A-Wish, and features the song "Love is a Compass" from 19-year-old British musician Griff.
“Christmas is a time for giving and giving back, and we’re delighted to debut this festive ad campaign supporting our long-term charity partner Make-A-Wish," said Tasia Filippatos, senior vice president of Disney Europe, Middle East and Africa. “Our goal was to tell a universal story that inspires through the themes of family, love and special holiday traditions. We hope that Disney fans enjoy the short.”
Check out the advert for yourselves below... and keep some tissues at the ready.
The Mickey Mouse toy from the ad is now available to buy online, with money going to Make-A-Wish organisations to help fulfil the wishes of children with critical illnesses.
"Love Is A Compass" will also be available from November 9, with all proceeds donated to Make-A-Wish on every download before December 31.
About The Author:
Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.