New Green Lantern Trailer To Be Released With Thor In May!

New Green Lantern Trailer To Be Released With Thor In May!

It looks like that we might be getting the new Green Lantern trailer with Thor on May 6, and also Warner Bros is delaying the marketing campaign because of special-effects and 3-D. More after the jump!

By WolvieCBM - Mar 29, 2011 09:03 AM EST
Filed Under: Green Lantern
Source: LA Times



Warner Bros. is still working hard on their latest comic book adaptation Green Lantern directed by Martin Campbell. Other than the trailer in November we haven't seen anything new. Well, the reason for that is because 3-D and special effects aren't finished. L.A Times had a chance to talk with Jeff Robinov about the marketing.

We are on a learning curve in getting 3-D materials and marketing materials on the same schedule. The advertising campaign "has been delayed strictly from production."


The plan wasn't to delayed the marketing campaign, on which Robinov just said:

""We won't be in this position again."


As for the new trailer, studio is planning to release it with Marvel Studios' Thor in May:

"Warner is finally showing new promotional material to exhibition executives at CinemaCon in Las Vegas this week and to fans at the WonderCon convention in San Francisco this weekend. It also plans to release a new trailer that will play with the Marvel superhero movie "Thor" in early May."


Sue Kroll, the studio's worldwide marketing president added that:

"Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show, and we suffered for it," she said. "We can't afford to do that again."


Green Lantern is set to hit theatres on June 17!

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Exiles
Exiles - 3/29/2011, 9:17 AM
looks like Thor's helping out GL
vermillion
vermillion - 3/29/2011, 9:19 AM
That's awesome. I'll be seeing Thor at midnight and get to see the new trailer for GL on the big screen. :D
Hellsing
Hellsing - 3/29/2011, 9:22 AM
DC/Marvel team up!
marvel72
marvel72 - 3/29/2011, 9:27 AM
they need thor to promote the green lantern.
Dynamo
Dynamo - 3/29/2011, 9:29 AM
@marvel72

What's your point?
SeaSerpentine
SeaSerpentine - 3/29/2011, 9:30 AM
A trailer for a DC movie is attached to a Marvel movie.

WOW, JUST WOW.
RoscoeFolgers
RoscoeFolgers - 3/29/2011, 9:30 AM
@Marvel72- Yeah. What the Hell kind of movie needs to be promoted? Pussies.
RoscoeFolgers
RoscoeFolgers - 3/29/2011, 9:31 AM
@SeaSerpentine- Every trailer is attached to every movie that's out at the time in some theater or another.
Berger45
Berger45 - 3/29/2011, 9:33 AM
This trailer will be insane!
SeaSerpentine
SeaSerpentine - 3/29/2011, 9:33 AM
@RoscoeFolgers I know that, it just took me by suprise is all.
marvel72
marvel72 - 3/29/2011, 9:41 AM
@ dynamo/roscoefolgers

don't think its funny that they use a marvel film to promote a dc film.

couldn't they attach it any other movie,i suppose they stick with something that people are actually gonna see.

thats why it wasn't with sucker punch.
PaulRom
PaulRom - 3/29/2011, 9:43 AM
Oh, the irony.
At least we know when we're getting another trailer.
RoscoeFolgers
RoscoeFolgers - 3/29/2011, 9:45 AM
@Marvel72- You think it wasn't with Sucker Punch because they wanted to attach it to Thor? I think you missed the entire point of the article.
Hellsing
Hellsing - 3/29/2011, 9:46 AM
I think this is good move by WB honestly.
ManThing
ManThing - 3/29/2011, 9:47 AM
WINWINWINWINWIN!!!
Dynamo
Dynamo - 3/29/2011, 9:49 AM
@marvel72

Well Thor's the same crowd as Green Lantern would be. And if it is to redeem itself in the eyes of comic book fans, it's the perfect film to put it in front of.
nordberg
nordberg - 3/29/2011, 9:54 AM
You know... I'm definitely more a Marvel fan than a DC fan but people who talk shit about a movie that they haven't seen simply because they prefer one publisher over another really ought to shampoo my crotch.
AlternateNo4
AlternateNo4 - 3/29/2011, 9:54 AM
proof that while idiot fanboys piss & snivel at each other, the actual companies understand that they're all in this together. every win is a win for the genre, and every bomb is a body blow.

john q. public doesn't know the diff between the companies anyway.

preaching aside, i'm nervous. i didn't think promotion SHOULD have started until mid-april, but i think a week into may is a little late. time will tell.
StrangeCosmic
StrangeCosmic - 3/29/2011, 9:55 AM
Oh sweet Irony you know no bounds
ThreeBigTacos
ThreeBigTacos - 3/29/2011, 9:55 AM
hahahahha WOW! Green Lantern's second trailer being released a month before the actual movie is released, nice job!! Besides toys, what other exposer has GL had? T-Shirts? an old movie trailer? Lunch boxes?
Sonny
Sonny - 3/29/2011, 9:56 AM
I smell BS
nordberg
nordberg - 3/29/2011, 9:57 AM
@AlternateNo4

Exactamundo. It makes perfect sense to market their product in front of a film in the exact. same. genre.
Angelus
Angelus - 3/29/2011, 9:57 AM
This is great! The trailer = amazing!
Rao111
Rao111 - 3/29/2011, 9:59 AM
The whole reason there was no new trailer for so longis because they were working on the CGI. That is all.
Hellsing
Hellsing - 3/29/2011, 9:59 AM
@AlternativeN04 well Thor's being released here in the UK on the 29th of April and Other countries in Europe and Australia in April,I think its a good move, plus its the first blockbuster of the summer.

Never understood the whole DC vs Marvel crap, although I read more marvel comics then I do DC, I don't think its fair to judge GL just on the first trailer.
GarthRanzz
GarthRanzz - 3/29/2011, 10:02 AM
I wonder if they are going to attach a Captain America trailer or Ghost Rider in front of Green Lantern as part of a deal?
StrangerX
StrangerX - 3/29/2011, 10:03 AM
Wow..So everyone that was stating the special effects weren't done and it will look better were right.
OnLeatherWings
OnLeatherWings - 3/29/2011, 10:04 AM
FINALLY!!!! all we needed was an explanation this whole time! Fact it took them this long to release a statement is kinda ridiculous. Never the less this is great news and im stoked! Just give us some new pics every week or so, thats all i ask WB
AlternateNo4
AlternateNo4 - 3/29/2011, 10:04 AM
@ darkmatter - um, are we arguing or agreeing today? i can't tell.

@ hellsing - an extra week will definitely help in the non-USA markets. and i agree about the summer thing... in the US kids get a week off in spring and most of them will be getting the week of april 18. that's when people really start thinking about summer, so i thought it'd be the perfect time to kick off a campaign for the first big movie of summer vaca.
AlternateNo4
AlternateNo4 - 3/29/2011, 10:05 AM
@darkmatter - good... i like it better that way ;)
StephenJ
StephenJ - 3/29/2011, 10:10 AM
Not surprising. If I remember correctly the second full TDK trailer was shown on Iron Man.

@Froshsplash
Well said lol
Fastestmanalive
Fastestmanalive - 3/29/2011, 10:10 AM
At least we get an explanation, and it does make sense after the uproar from last time, sux though that theyre starting so late, hope they still have enough time to hype it up properly.
SmokinIndo
SmokinIndo - 3/29/2011, 10:11 AM
The Spider-Man 3 teaser trailer was attached to Superman Returns, so this shouldn't be that surprising.
albieg25
albieg25 - 3/29/2011, 10:19 AM
@frogsplash46 WIN.....

Cant we all just GET ALONG
dahamma
dahamma - 3/29/2011, 10:21 AM
Lol wow this is Ironic!After all this GL vs THOR debate looks like Thor is gonna help promote GL! lol EVEN MORE PUMPED TO SEE THOR!! woo!!! gonna be a great time!
CapFan79
CapFan79 - 3/29/2011, 10:27 AM
Ha! Piggybacking on Marvel and acknowledging their trailer sucked. WB doesn't have anything to promote it with since Arthur is the only film they have until GL. GL's trailer better be the shiz because if Thor is awesome people will forget they even saw it when they leave the theater. Not to mention Cap's second trailer should play with Thor too along with Transformers 3 and probably Cowboys & Aliens or the second X-Men First Class trailer.
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