Bob Iger Responds To Claims That Disney Has A "Woke" Agenda; Says Company Is Making Too Many Sequels

Bob Iger Responds To Claims That Disney Has A "Woke" Agenda; Says Company Is Making Too Many Sequels Bob Iger Responds To Claims That Disney Has A "Woke" Agenda; Says Company Is Making Too Many Sequels

Continued coverage from Bob Iger's appearance at The New York Times’ DealBook Summit reveal a number of interesting comments made by the Disney CEO.

By MarkJulian - Nov 30, 2023 09:11 AM EST
Filed Under: Marvel Studios

In addition to some controversial comments regarding The Marvels and the lack of supervision on set while filming during Covid, Disney CEO Bog Iger also touched on a few other interesting comments during his Q&A at The New York Times’ DealBook Summit conference.

Iger's Q&A session with Andrew Ross Sorkin touched on his thoughts about the company's over-reliance on sequels and a need to move away from storytelling that takes a back seat to a "woke" agenda.

Expounding on that last Tweet, Iger's exact statement [courtesy of Deadline] was, "I think I don’t want to apologize for making sequels.

Some of them have done extraordinarily well. And they’ve been good films too. I think there has to be a reason to make it, beyond commerce. You have to have a good story. And we have made too many. That doesn’t mean we’re not going to continue to make them."

Iger went on to add, "I’m not sure another studio will ever achieve some of the numbers that we achieved. I mean, we got to the point where if a film didn’t do a billion dollars in global box office, we were disappointed. That’s an unbelievably high standard.

I’ve been very public about it saying and I would say right now my number one priority is to help the studio turn around creatively.

What are your thoughts on Disney over-relying on sequels, particularly with Marvel Studios and Lucasfilm?

Also, do you think Iger will actually move forward with changing the studio's approach to story-telling and letting the "message" have greater importance over entertaining the audience?

Let us know in the comment section below. For a number of Marvel properties, it's likely too late to change the narrative given their reliance on pre-viz VFX shots that are years in the making. 

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Nightwing1015 - 11/30/2023, 9:47 AM
Suppose it’s hard to deny this may have had some effect when even the CEO is saying it
DarthOmega - 11/30/2023, 9:52 AM
@Nightwing1015 - You underestimate some of the regulars here. They will sooner play in traffic than to admit audiences are tired of heavy handed messaging aka propaganda. Say the word woke, and they melt like the wicked witch.
AvalonX - 11/30/2023, 10:00 AM
@DarthOmega - Don't forget they cant wait to call people incels. Everyone else is a knuckle dragger according to the highly evolved, progressives that live at their parents house while they troll twitter and post how much they support woman all day as if that will get them one.
DocSpock - 11/30/2023, 10:03 AM
@DarthOmega -

No kidding.
DarthOmega - 11/30/2023, 10:17 AM
@AvalonX - I was called an Incel despite being happily and healthily married with two kids. (And hopefully one on the way)

I was told I hate women despite having a house full of them, growing up in a house full of them, and having a tremendous amount of respect and admiration for many of them. Was molded by one in particular I don't think many people are fit to tie her shoes.

I was called a racist for essentially calling Black Panther mid and saying I think Sam Wilson was great as the falcon and didn't need someone else's hand-me-downs. I spoke out against lazy, pandering race swaps, only to be told I'm just suffering from white fragility. I was losing my place and felt bad. The problem with that is that I'm black.

None of it matters. Once they've made a caricature of you in their minds. Nothing. Not even truth will shake them. Let them have their little pointless victories in the echo chamber comment sections. Hopefully more companies listen to them. Crash and burn, And from the ashes something newer and better will rise.
AvalonX - 11/30/2023, 10:27 AM
@DarthOmega - They just make up new definition to words. Then, they call everyone else stupid as if whatever better, highly progressive world they are single handedly building forgot to include a basic dictionary.

I might be an incel but at least I can read the definition of a word...

I'm also married to a brown skinned girl, we have 2 kids so as opposed to signaling about POC I did one better. I made two of them, go incel that losers HaHa
Drace24 - 11/30/2023, 10:38 AM
@Nightwing1015 - Pretty sure it's not the creators fault, atleast not exclusively, the issue has always been the overreliance on market analysis which is definitely not something artists love to put up with, but atleast he is realizing the issue now.
Drace24 - 11/30/2023, 10:39 AM
@DarthOmega - To be fair, the word "woke" is so overused, it has lost all meaning. I've been on both sides of the debate and Im just refusing to use that word. It's just not helpful to communicate anything anymore.
jst5 - 11/30/2023, 10:42 AM
@Nightwing1015 - He's a white male though...he should not be sharing his thoughts.
California - 11/30/2023, 10:45 AM
@Nightwing1015 - it’s not about Disney and “woke,” it’s about Blackrock, Vanguard, the WEF, transhumanism, and depopulation.
DarthOmega - 11/30/2023, 10:58 AM
@Drace24 - I dislike the word as well. It's distracting. YouTubers use it for clickbait. Defenders of it act as if it's not happening.

I think people saying "It's just awareness of POC/LGBTQ" are being dishonest. Yes representation does matter. I'm black. I grew up with black shows, TV, Music, Sports, Writers, dancers, poets. Only black people in my circle. Didn't even have a white neighbor until I became an adult. Most of everything I consumed was and pretty much still is black.

The content is key though. All of what I consumed was authentic. Martin wasn't a white show from the past they rebooted and put a black cast in it's place. We didn't watch these shows simply because it had black people on it. We watched it because we identified with it because the characters didn't just "look like us" superficially. They talked like us, they got our sense of humor, they dressed like us, they were authentically US.

The writers wrote from a specific pov. Turns out different cultures like different things. It's ok to have a show like Seinfeld and Friends. Just like it's ok to have a show like Martin and Living Single. You don't have to shoehorn storylines and characters into a world to appease ESG, activists, and "modern audiences" you could take a little time to actually engage with the audience. Ask them if they want more shows like Atlanta, or more lazy race swaps.
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