We are living in a great time. Advances in movie technology have allowed all of our favourite comic book characters come to life in fully realized live-action feature films. Over the last 10 years we have seen dozens of comic book movies...some good, some bad, but almost all of them making a lot of money for the studios. This had led to more and more comic books being adapted to the big screen with 4 huge comic book movies coming out this summer. However, the first two of these released, Thor and X-Men: First Class, have made significantly less money their opening weekend than these big-budget spectacles have in recent years despite positive reviews and big hype. Neither is done their theatrical run and may pull even financially with other films from recent years, but are we seeing the beginning of simple economics at play with our summer movies? Is the supply of comic book movies currently outpacing demand?
With box office results from boxofficemojo.com -- top comic book adaptations -- I have broken down comic book movies released over the last 10 years to try and determine if the number of comic book movies released during a year has an impact on those films earnings. I understand there are many other factors involved, I am currently only looking at movies released and profit.
Based on looking at this list, there is no definitive correlation between number of movies released in a year and their profits, but one thing is for sure...comic book movie fans have become more selective. Back when they first started releasing these movies, anything that came out comic book related was guaranteed to make money. Look at Hulk and Daredevil. Both were released in 2003 and neither was a great movie, but at the time fans were so excited to see any of their heroes up on the big screen that we would go see anything in big numbers; as a result both of these movies profited over $100 million. Fast forward a year to 2004 and it became much more apparent to studios that they needed to put a decent product on the screen to put buts in the seats, with much lower profit margins and a loss that year.
It looks like with much more selection for comic book fans at the movies these days the quality of the movie really helps it make money. Hopefully the next 2 big ones this summer will be as good as the first 2.
Gandalf