EDITORIAL: Is the Superhero Industry Making A Comeback?

EDITORIAL: Is the Superhero Industry Making A Comeback?

Not just in films, but in comics and popular culture as well.

Updated as needed.

Editorial Opinion
By Xenix - Nov 05, 2010 04:11 PM EST
Filed Under: Other
Source: ComicBookMovie.com





I mean, look around. SOMETHING's changed in the past two years. Ever since Iron Man came out, thing have turned around. I mean, look before that. Spider-Man 3 killed the franchise. Superman Returns was a flop, we got Elektra, (I actually liked Daredevil, except for the playground scene. That should have been at night. With no kids.) Fantastic Four X-Men...well, there's been complaints since the first one, but it wasn't until X3 when it REALLY went to hell. There was so many problems. Although Batman Begins was popular, many still had the sour taste of the past franchise as well.

Then, in 2008, a lot changed.

Between Iron Man and Dark Knight, a lot of studios and directors got the message that superheroes were a great investment. X-Men still suffered, but that's just something we have to deal with until Fox realizes the fans just aren't interested anymore. All of a sudden, projects started popping up, good ones, this time around. Soon after, we got tons of great movies, although some would argue that they weren't great. Films we thought we'd never see started popping up again. Watchmen showed up, Thor returned, we have Captain America coming back for redemption from the 90's film, Iron Man 2 (again, people argue about that one, but it was, at the very least, a healthy sequel), and, something we've dreamed about for ages: The Avengers.

DC started picking up it's pace too. Although it hit a giant hole with Jonah Hex, it seems to have taken a leaf out of Marvel's book and gone for continuity, and exploring lesser known heroes, which are big to us, but small to everyone else. Flash and GL2 are already in development.

And it's not just films. Walking Dead is a hit, and Marvel's planning several TV series. Comics are becoming more and more mainstream to the General Audience. Legendary Pictures is even starting their own comics company, Legendary Comics, which no doubt will have film adaptations, and may even become a new contender for Marvel and DC. Hell, I first heard the announcement of 'Batman Incorporated', specifically citing the issue, writer, and event, over my local news radio station. Not to mention Captain America's death being front-page news, and, in my paper, a few mentions of the Avengers and Andrew Garfield's casting as Spider-Man. That's when it really hit me: Things are changing for the better.

And, another huge one: Disney buying Marvel. This is a HUGE move for the industry itself, and, although there was initial panic, it seems to have turned out for the better. Now, Marvel is now a part of a large machine, and Marvel Studios, as a result, has gone from being a studio with limited resources, to one with massive resources. There are shows introducing kids to second-tier superheroes, and first-tier superheroes that are just lesser known, such as Thor and Black Panther, and heroes everyone has heard of, but know little about, such as Captain America.

TV shows are rising up, with a potential Blue Beetle show, and Punisher, Hulk, The Eternals, Cloak and Dagger, Luke Cage, and others headed for the small screen, while the top tier handles an intricate, woven, interconnected universe on a scale that hasn't been even imagined in ages, if ever.

Things seem to definetly have changed.
About The Author:
Xenix
Member Since 10/7/2010
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JustinMSalvato
JustinMSalvato - 11/5/2010, 4:46 PM
Well, Batman Begins was very different, good different, but then Iron Man made me think, "Wow, an actual comic book movie." In other words, it was so frickin good that looked at comic books again. Trying to get a grasp as whats new in the comic book world, not just whats been made into films.

Tom Welling/SUPERMAN


LEEE777
LEEE777 - 11/5/2010, 5:46 PM
EPIC PICTURES!

Love them DC VS MARVEL cross-overs!

Ahhhh lol and cool article!


Jahozafat @

BRANDON ROUTH/SUPERMAN



; )
TheDarqueOne
TheDarqueOne - 11/6/2010, 12:54 PM
Not a bad article. A bit short and could use some actual facts rather than pure opinion though.

I disagree with your basic premise since what I see since 2002 is a steady stream of CBMs. Every year we get some good ones and some bad ones. Fans tend to be rather critical so it is not surprising that you see a whole lot of bad ones.

But when you mix personal opinion and bias into your observations of the world you rarely find truth. Comics books have been selling at almost exactly the same levels the whole time. So despite all the movies the Industry as a whole is just sort of cruising along.

Spider-Man III made 900 million dollars. $900 million. The only CBM that sits about that is Dark Knight. If you wish to use the fanboy cry of 'III killed the franchise' feel free but it is just not true. The fact that Sam and the Studio could not reach a deal for more movies is why we have a reboot.

This whole Decade has been filled with great CBMs. The next Decade will be even better. Not everyone will like every film and that is pretty much the way it should be. Those films you do not personally like are not failures they are just for other people.

TheDarqueOne
TheDarqueOne - 11/6/2010, 1:54 PM
I just meant that to support your opinion some data can be helpful. For example I went to look at comic sales data hoping to be able to say that comics have been doing better. This would have been in support of your contention. What I found was different but that was why I looked.

Makes me wonder why with all the attention on the movies the comics themselves are getting no more attention.


lc
lc - 11/6/2010, 3:55 PM
All i say is well done.

TheDarqueOne
TheDarqueOne - 11/6/2010, 8:58 PM
That looks better.
CorndogBurglar
CorndogBurglar - 11/8/2010, 7:16 AM
the superhero industry made a comeback back when the X-Men and Spiderman movies came out. Those boosted a lot of interest in people that USED to be comics fans, and even people that didn't read them before. comic sales prove that.
TheDarqueOne
TheDarqueOne - 11/8/2010, 11:12 AM
Ah... only kinda the CorndogBurglar. It is rather hard to find any data to show that the CBMs are helping normal Comic sales at all. If you have some I would love to see it.

Personally I think the difference in Tone and the massive History of the mainstream Comics is the reason for the disconnect. Normally you make a Movie about anything and the source material gains a lot of new fans. But comics are still quite different from what we see in the Movies and I think that turns people off.




ROMACK
ROMACK - 11/10/2010, 2:03 AM
Oh most definitely.
Super Heroes are very cool right now.
I mean...Yeah all the chicks from high school who wouldn't give me the time of day are now dialing my number like it's the Batphone!
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