Lionsgate On POWER RANGERS January Release - "Great Movies Deliver Whatever Date"

Lionsgate On POWER RANGERS January Release - "Great Movies Deliver Whatever Date"

"We really believe that great movies deliver whatever date they’re on." Can Power Rangers buck the general public perception that January is a movie studio dumping ground?

By MarkJulian - May 22, 2015 08:05 AM EST
Filed Under: Power Rangers
Source: via The Wrap
Lionsgate CEO  Jon Feltheimer  explained the rationale behind moving the live-action Power Rangers film from July 22, 2016 to  Jan. 13, 2017 as a chance for opportunity, not a sign that the film is going to be terrible.  "We’re very excited and with Dean’s [Israelite] vision; we felt very comfortable looking for opportunistic dating.  We really believe that great movies deliver whatever date they’re on."  Feltheimer went on to add that Lionsgate views Power Rangers as a franchise that can launch "multiple films".  "We’re picking whatever date we can win."

Dean Israelite's Project Almanac grossed $32.2M worldwide from a $12M USD production budget so he's proven he can turn a profit for  a studio.  But a live-action Power Rangers movie will cost a significantly more money to produce and will need to earn a lot more money.  Essentially, Lionsgate is banking on brand awareness to a certain extent, to mitigate the pressure to produce an exceptional product but just how popular are the Power Rangers these days?  Unless the film is something radical, like the violent, adult-oriented Power/Rangers from Joseph Kahn, the Power Rangers film may be facing an uphill battle that's too steep to hurdle.  


Lionsgate on Power Rangers January release date

Power Rangers concept art by Jim Zapata
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MonsterSquad35
MonsterSquad35 - 5/22/2015, 8:47 AM
Oh boy.
MonsterSquad35
MonsterSquad35 - 5/22/2015, 8:49 AM
Give me a [frick]ing Zelda Movie, A Thundercat Movie, shit a Silver Hawks movie...a Gears of War movie...

Get this hot trash outta herrrre
MonsterSquad35
MonsterSquad35 - 5/22/2015, 8:49 AM
Gimme a VOLTRON MOVIE
blvdnoise
blvdnoise - 5/22/2015, 8:55 AM
Great morphin news..
ralfinader
ralfinader - 5/22/2015, 8:57 AM
"We really believe that great movies deliver whatever date they’re on. We also really believe in the Easter Bunny, Santa Claus, and Chupacabras."

Quote completed for relevence.
SuperCat
SuperCat - 5/22/2015, 8:58 AM
blvdnoise
blvdnoise - 5/22/2015, 9:06 AM
blvdnoise
blvdnoise - 5/22/2015, 9:07 AM
SpiderFraud
SpiderFraud - 5/22/2015, 9:08 AM
Marvel Tone + Pacific Rim Battles = What a Power Rangers Movie Should Be.

So simple.
imkennypowers
imkennypowers - 5/22/2015, 9:09 AM
"Great movies" yes, a Power Rangers movie being great... well that's TBD.

*watches Power/Rangers for the dozenth time*


Yeah, if it doesn't meet/exceed this, idk it'll be great.

If Bryan Cranton plays/voices one of the villains it would help!
YeezusWept
YeezusWept - 5/22/2015, 9:16 AM
@AlexanderLykins

That cast is pretty much perfect.

Even got the right actress to play that annoying-ass fairy.
YeezusWept
YeezusWept - 5/22/2015, 9:18 AM
Bryan Cranston will be back as a grizzled Billy Cranston.
NeatoBurrito
NeatoBurrito - 5/22/2015, 9:20 AM
lol january
blackandyellow
blackandyellow - 5/22/2015, 9:23 AM
"Power Rangers aren't lame" ...

LEOSTRATOR
LEOSTRATOR - 5/22/2015, 9:24 AM
YeezusWept
YeezusWept - 5/22/2015, 9:24 AM
@AlexanderLykins

It's a blessing then that Nintendo is very protective of their properties, because a major studio Zelda film would most likely be mediocre to terrible.
Mrcool210
Mrcool210 - 5/22/2015, 9:24 AM
"Great Movies Deliver Whatever Date"

Unless its January. That month is a god damn dumping ground.
rorywilliams
rorywilliams - 5/22/2015, 9:33 AM
Wait, did someone just seriously use the "The Power Rangers aren't as popular anymore" argument in a world where millions of people just paid money to watch a Rocket Raccoon movie?
Bulldawg2014
Bulldawg2014 - 5/22/2015, 9:35 AM
@niklander elmayimbe got a dmca takedown notice from saban for tweeting it. it's real.
SpiderFraud
SpiderFraud - 5/22/2015, 9:38 AM
Anyway to find the concept pics that got taken down?
James99201
James99201 - 5/22/2015, 9:51 AM
They better not change the power rangers colors. Black got has to be the Black ranger and the Asian girl has to be the yellow ranger! Can't have the Power Rangers without the suttle racism and sexism, got to love the 90s when no one gave no flucks!
the
the - 5/22/2015, 10:02 AM
@James99201

imkennypowers
imkennypowers - 5/22/2015, 10:10 AM
@James99201 - "They better not change the power rangers colors. Black got has to be the Black ranger and the Asian girl has to be the yellow ranger! Can't have the Power Rangers without the suttle racism and sexism, got to love the 90s when no one gave no flucks!"

fedup
fedup - 5/22/2015, 10:17 AM
Look, the reason why so many people doubt the ability of Power Rangers to be a good movie is simple: the show was always very goofy. However, as others have said, the biggest movie of last year featured a talking raccoon with a machine gun. Power Rangers is relatively easy to turn into a blockbuster. Take the Breakfast Club and mash it up with Pacific Rim. Give the suits a modern look (but leave those helmets alone because they're perfect as is), strike the right tone and add some gravitas to the story, get a likeable cast, throw in some top notch fight choreography and effects, and above all add just a little grit to it. Don't make it gritty, just make it a little grittier to get that PG-13 rating and you can't really screw it up.
imkennypowers
imkennypowers - 5/22/2015, 10:38 AM
@fedup - "Look, the reason why so many people doubt the ability of Power Rangers to be a good movie is simple: the show was always very goofy. However, as others have said, the biggest movie of last year featured a talking raccoon with a machine gun."

That's a poor analogy/comparision. There hadn't been other movies and over a decade of goofy/sillyness with a talking raccoon and his machine gun! haha. The Power Rangers have the potential to be great, but you could almost argue every property has "potential" to be great, ya know?? I want it to be great, but I'm not the target demographic. A great Power Rangers movie would not entice me to buy their toys again or watch their shows again. I did all that back in the 90s except the terrible movie more or less turned me off on the franchise.

DannyD
DannyD - 5/22/2015, 11:24 AM
Speaking frankly, I absolutely hated that short. It was completely trashed up, gratuitous, and lacking in anything other than being dark for the sake of it, going to near-parodic levels.

Frankly, it lost what made the series appeal to people in the first place.
imkennypowers
imkennypowers - 5/22/2015, 11:59 AM
@DannyD - "Speaking frankly, I absolutely hated that short. It was completely trashed up, gratuitous, and lacking in anything other than being dark for the sake of it, going to near-parodic levels.

Frankly, it lost what made the series appeal to people in the first place."

I think you missed the point of the short and what exactly made it great, it was an homage to the Power/Rangers, while poking fun at the "dark & gritty" approach of a lot of this generations movies.


Joseph Kahn: "The irony here is that I wouldn't even want to make "Power Rangers: The Movie' for real. Like if I had to make a 'Power Rangers' movie, this is it. It's 14 minutes long and it's violent and this is what I have in me. If they offered me the 200 million version, the PG-13 version, I literally wouldn't do it. It's just not interesting to me."

"One of the hardest parts of a doing a Power Rangers thing are the costumes themselves. Those costumes are pretty nuts. I mean… it's spandex. It's spandex with motorcycle helmets, so how do you make that look cool? So one of the things I had to do was like really figure out how to like sculpt it, make it more modern but still like… I've seen versions of people trying to do Power Rangers where they've taken the costumes and made them essentially like a 'HALO' thing, and I don't think that worked, I just tried to make it more classic, maybe a little tougher and more degraded. The picture they took was like the costumes on the ground. It looked terrible without anyone in them. And so it just looks like… the pictures out there look like this is the worst thing ever. Of course you've got to lighten the photographed costumes too. They don't just sort of like magically turn cool by themselves."
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