Did SUPERMAN Really Make A $125 Million Theatrical Profit For The Studio? Not So Fast...

Did SUPERMAN Really Make A $125 Million Theatrical Profit For The Studio? Not So Fast...

A recent report claimed that James Gunn's Superman earned a profit of $125 million for Warner Bros./DC Studios, and while this may be true, that full amount did not come from the movie's theatrical run...

By MarkCassidy - Sep 09, 2025 01:09 PM EST
Filed Under: Superman

James Gunn's Superman finished its theatrical run with a reported $613 million global haul. While some feel that the first DCU movie - and the iconic DC Comics hero's long-awaited return to the big screen - really should have performed a little better, the reboot still emerged as the highest-grossing comic book film of the year, surpassing all three Marvel Studios releases, The Fantastic Four: First Steps, Captain America: Brave New World, and Thunderbolts*.

Variety recently reported that Superman ultimately made a profit of $125 million for Warner Bros./DC Studios, but analysts believe that the movie may have run up a budget of over $330 million after P&A (all marketing, advertising, publicity, promotion and releasing costs) is factored in.

Though some took Variety's report at face value, the numbers simply didn't add up for others.

During last night's episode of The Hot Mic, co-host Jeff Sneider pointed out that the majority of that $125 million most likely came from ancillary profits (ie, cable rights, VOD, etc), and that Superman probably only made a theatrical profit of around $25 million.

The studio hasn't released any official numbers so it's impossible to know for sure, but this does seem to make a bit more sense when you do the math!

At the end of the day, it doesn't really matter. The studio was clearly happy enough with Superman's box office performance, as we recently learned that Man of Tomorrow will hit theaters on July 9, 2027. Production is expected to get underway next summer. 

Superman also stars Rachel Brosnahan as Lois Lane, Nathan Fillion as Guy Gardner, Edi Gathegi as Mr. Terrific, and Anthony Carrigan as Metamorpho (we wouldn't be at all surprised if they also return for Man of Tomorrow).

The cast also features Pruitt Taylor Vince and Neva Howell as "Ma" and "Pa" Kent, and Milly Alcock's Supergirl makes her DCU debut ahead of her own Woman of Tomorrow movie.

"And that’s a wrap," Gunn posted last year when filming concluded. "God bless our cast and crew whose commitment, creativity, and hard work have brought this project to life. I set out to make a movie about a good man in a world that isn’t always so much. And the goodness and kindness and love I’ve encountered on a daily basis on the set has inspired me and thrust me forward when I felt too spent to move on my own.

Thank you all from the bottom of my heart. It has been an honor. The destination has been Superman, but the journey has been the toil and the laughter and the emotions and ideas and magic we’ve shared together on set - and for that I am forever grateful."

You can check out a synopsis for the movie below.

"In his signature style, James Gunn takes on the original superhero in the newly imagined DC universe with a singular blend of epic action, humor and heart, delivering a Superman who’s driven by compassion and an inherent belief in the goodness of humankind."

Here's How Much Of A Profit SUPERMAN Has Reportedly Earned From Its Theatrical Run
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Here's How Much Of A Profit SUPERMAN Has Reportedly Earned From Its Theatrical Run

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WalletsClosed
WalletsClosed - 9/9/2025, 1:28 PM
NO! It did NOT! And it's been disproven multiple times. For it to make that much, it would've needed WELL over 1 billion at the box office. Don't let any bullshitters bullshit to you. Captain America: Bullshit World, Thundershits, Fantastic Flop, and Diaperman all FLOPPED HARD. This is the WORSE year for CBM's maybe ever.

Reboot the MCU and DCU
UncleHarm1
UncleHarm1 - 9/9/2025, 2:03 PM
@WalletsClosed - User Comment Image
WalletsClosed
WalletsClosed - 9/9/2025, 2:09 PM
@UncleHarm1 - I agree, it's very sad that the studio is lying to all of our faces and people are eating it up
DarthMauve
DarthMauve - 9/9/2025, 2:37 PM
@WalletsClosed - wah...
regularmovieguy
regularmovieguy - 9/9/2025, 2:55 PM
@WalletsClosed

"Don't let any bullshitters bullshit to you."

You've always been a wordsmith.
krayzeman
krayzeman - 9/9/2025, 3:11 PM
@WalletsClosed - So now we worrying about HOW MUCH PROFIT a movie makes to qualify whether its good or not?? lololololol
TheNewYorkerr
TheNewYorkerr - 9/9/2025, 3:50 PM
The fact they gotta lie about such things is tragic.
Sinner
Sinner - 9/9/2025, 1:29 PM
It’s getting a sequel so at this point, it doesn’t even matter
WalletsClosed
WalletsClosed - 9/9/2025, 1:30 PM
@Sinner - It will when that flops even harder than this and they have no choice but to reboot
Sinner
Sinner - 9/9/2025, 1:32 PM
@WalletsClosed - Not in this reality
WruceBayne
WruceBayne - 9/9/2025, 1:36 PM
@Sinner - EXACTLY!
Highflyer
Highflyer - 9/9/2025, 2:04 PM
@Sinner - Tbf, they he did say that in the article.
harryba11zack
harryba11zack - 9/9/2025, 1:32 PM
Studio inflation
User Comment Image
soberchimera
soberchimera - 9/9/2025, 1:34 PM
Zaslav to Gunn…
chumpchampion
chumpchampion - 9/9/2025, 5:50 PM
@soberchimera - respect the Garth Merenghi pull!
TheVisionary25
TheVisionary25 - 9/9/2025, 1:36 PM
Doesn’t Jeff Sneider have some sort of beef against James Gunn?

If so then idk if he would be the most objective person for this “analysis”…

Anyway whatever the case is , WB moving forward with another chapter in the “Superman Saga” I feel is proof enough that they were happy with the results as they should be since it was a solid film imo!!.

User Comment Image
DTor91
DTor91 - 9/9/2025, 1:45 PM
@TheVisionary25 - came here to say exactly this.

He has a personal vendetta for whatever reason. Couple that with all stuff this site conveniently neglects when it comes to Sneider…it really does feel like yelling at the clouds at this point.
Clicked on this wondering if there was a more thorough report, and lo and behold, just another addition to Jeff Sneider dot com.
WruceBayne
WruceBayne - 9/9/2025, 1:38 PM
So it made $125 million dollars in profit as of today, right? So if it came from VOD and other outlets, it’s still $125 million dollars in profits.
TheVisionary25
TheVisionary25 - 9/9/2025, 1:42 PM
@WruceBayne - yeah

I feel profit is profit no matter where it came from lol
AnEye
AnEye - 9/9/2025, 1:54 PM
@WruceBayne - As stated under the Rules of Acquisition under Rule #202.........PROFIT IS PROFIT.

LEGIT TO ME!
UncleHarm1
UncleHarm1 - 9/9/2025, 2:06 PM
@WruceBayne - Streaming deals and toy sales will add to that. Seeing more people with superman shirts on at walmart these days
spr0cks
spr0cks - 9/9/2025, 3:21 PM
@WruceBayne -
$125 Million in THEATRICAL profit.

Learn to read things in full, and not just the parts you want.
Mikeg1965
Mikeg1965 - 9/9/2025, 1:55 PM
"Analysts" I.E. "NERDS" not privy' to actual numbers regarding Budgets, Advertising, Publicity, Promotion or "Facts". RANT ON NERDS, RANT ON.
Pictilli
Pictilli - 9/9/2025, 1:57 PM
Snyderbots continue malding and seething
Highflyer
Highflyer - 9/9/2025, 2:05 PM
@Pictilli - You think about them a lot.
UncleHarm1
UncleHarm1 - 9/9/2025, 2:07 PM
@Highflyer - Hard not to when they won't shut the hell up lol
Highflyer
Highflyer - 9/9/2025, 2:15 PM
@UncleHarm1 - Both sides are going to keep talking about things they don't like (annoyingly so). Best is to just enjoy what you like and ignore them.
JobinJ
JobinJ - 9/9/2025, 3:40 PM
@Pictilli - you guys will do anything to own the Snyder bots, including sticking to your guns that this was a good movie. It was a terrible corny movie with terrible writing and stupid plot lines and silly goofy cartoon CGI.
TheNewYorkerr
TheNewYorkerr - 9/9/2025, 3:53 PM
@Pictilli - Get their meats out your mouth. That’s some historic glazing.
Forthas
Forthas - 9/9/2025, 1:59 PM
Who in their right mind believed they had $125 million in profit?
WalletsClosed
WalletsClosed - 9/9/2025, 2:08 PM
@Forthas - Gunntards and shills
WruceBayne
WruceBayne - 9/9/2025, 2:11 PM
@Forthas - just curious, how much in profits do you think it made? And can you please give an example on how you have come your conclusion?
Forthas
Forthas - 9/9/2025, 2:26 PM
@WruceBayne - I believe it has lost money...here is how I come to that conclusion...

By Warner Brothers own bull crap numbers they spent $225 million in production and $100 million in marketing for a total of $325 million. They have to split approximately half (50%) of the box office receipts with theater owners which means to recoup 325 million in costs, you need to make $650 million. They are well short of $650 million. Saying they made $125 million in profit is a pipe dream or blatant lie. Which is why in the article this came from Warner Brothers did not comment and an insider disputed the numbers.
WruceBayne
WruceBayne - 9/9/2025, 2:36 PM
@Forthas - ok I can see how you came to your conclusion but I do respectfully disagree.
Studios take about 90% of tickets sales not 50%, that’s why a large popcorn and drink is $18. They inflate the price of food to make their profits. And your $650 million dollar number that Superman needed to make is almost spot on given it’s just an estimation.
I do believe Superman made a substantial profit and that’s why it’s getting an unofficial sequel fast tracked. I also do believe that Warner Bros. were waiting to see if Gunn could turn things around for their Superhero movie division before they loosened their leash on him.
UltimaRex
UltimaRex - 9/9/2025, 2:45 PM
@Forthas - Variety.
spr0cks
spr0cks - 9/9/2025, 3:23 PM
@Forthas -
GunnGlazers.
spr0cks
spr0cks - 9/9/2025, 3:28 PM
@WruceBayne -

RE : "I do believe Superman made a substantial profit and that’s why it’s getting an unofficial sequel fast tracked. "

Wait,....

You disagree with how he came up with his numbers but haven't bothered to explain how you yourself came to your "substantial profit" conclusion?

How, Sway?

Man of Steel also got a sequel greenlit - it just happened not to be called Man of Steel 2.....just like Superman 2025's sequel.
And yet you Gunnfans considered that movie a failure despite a better box office performance and (ACTUAL) bigger profit generated at the Box office for WB.

Also, studios take 90% of ticket sales gross in THE FIRST WEEK ONLY (and only for certain movies, like tentpoles), and then it begins to drop progressively as the movie keeps playing in the theater screener's favor and averages out to about a 50% split in a typical run.
JacobsLadder
JacobsLadder - 9/9/2025, 3:35 PM
@WruceBayne - fake news. studios absolutely do NOT get 90% of the box office. Depending on where, they get at most 60%.
JacobsLadder
JacobsLadder - 9/9/2025, 3:36 PM
@Forthas - nobody. in their right mind.
Forthas
Forthas - 9/9/2025, 4:02 PM
I want to thank my legal firm of....@spr0cks & @JacobsLadder Esquire....for their vigorous defense of the truth!
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