Deadline reports that The Flash drew only 1.1. million U.S. households during its first couple of days on Warner Bros. Discovery's Max streaming service.
Despite the movie featuring a character who has appeared in multiple DC movies - and the presence of Michael Keaton's Batman - this figure is down 8% from the 1.2 million U.S. households Black Adam landed last December. That's obviously not a very positive result for the Fastest Man Alive.
The Flash was mired in controversy long before it raced into theaters, primarily because of star Ezra Miller's real-life actions. Those resulted in the non-binary actor making only a single promotional appearance, with many criticising Warner Bros. for acting like nothing had happened.
Despite fairly positive reviews, The Flash was a flop, earning just $268.5 million at the worldwide box office. The movie's budget, meanwhile, is believed to have eclipsed $300 million.
The Suicide Squad pulled in 2.8 million U.S. households during the final months of the pandemic, but The Batman seemingly confirmed there's way more interest in Robert Pattinson's Caped Crusader than Keaton's after drawing 4.1 million U.S. households in a single week last year.
After The Flash's dismal box office performance, there were hopes the movie might find an audience in people's homes. That's not currently proving to be the case and we'd bet any tentative plans for Miller to return as Barry Allen in the DCU have now been scrapped by DC Studios.
James Gunn only ever hinted that The Flash might make the leap from the DCEU to DCU but also heaped glowing praise on the poorly-received movie. The filmmaker also suggested the blockbuster would "reset" the franchise, only for it to not happen.
"Far from the greatest superhero movie ever made and not quite among the worst," we said in our review, "The Flash is still another mediocre effort from the DCEU with appalling VFX and a messy story that the excellent Michael Keaton and Sasha Calle alone are unable to save."
Have you watched The Flash yet?