Remember the GoBots? I sure do. I used to get their toys every Christmas in the early 80s from my aunts and uncles who knew I was really into Transformers, but of course they thought there was no difference between them and the GoBots. As a kid, there was clearly a difference, but now that I'm an adult I can see that there really wasn't anything different between the two. Both had sentient robots that could transform into vehicles and such.
For those that don't know, GoBots had a toyline an animated Challenge Of The GoBots series in the 80s. They never caught on in popularity like the Transformers did and they died off. They were originally produced by Tonka, but in 1991 Hasbro purchased the company.
TFW2005 has discovered that Hasbro has recently filed documents to the United States Patent & Trademark Office for a new GoBots trademark under "distribution of motion pictures, ongoing television programs" and "Toys, games and playthings, namely, toy vehicles and accessories for use therewith."
Leader-1 and his closest allies pursue Cy-Kill to earth, where they are forced to befriend certain humans. Among them is astronaut Matt Hunter, whose team has been implicated falsely in the destruction of the space shuttle they piloted in part because of the collusion of NASA consultant Dr. Zebediah Braxis with the renegades. With the help of their troubled newfound human friends, the Guardians must defend both Earth and Gobotron from Renegade tyranny! The Challenge of the Gobots series features an impressive cast that includes a number of voiceover contemporaries like Peter Cullen (Optimus Prime from Transformers) as Tank, B. J. Ward (Scarlett from G. I. Joe) as Smallfoot, Arthur Burghardt (Destro from G. I. Joe) as Turbo, Phil Hartman (Saturday Night Live), and Frank Welker (who has done voiceovers on what seems like half the animation made over the last 30 years) as Scooter and Zeemon. It also stars SAG Lifetime Achievement Award winner Brock Peters (Joseph Sisko from Star Trek:Deep Space Nine, Admiral Cartwright from Star Trek IV and VI) as General Newcastle, and Grammy and Prism Award winner Rene Auberjonois (Odo from Star Trek:Deep Space Nine, Clayton Endicott III from Benson) as Dr. Zebediah Braxis, both of whom would become semi-regulars throughout the series.