For those not familiar with the comic published by Image, the series follows the lives of the Nobles, a wealthy superhero family. The stories focus less on the Nobles fighting super villains and more on their personal lives.
Jones will be playing the part of Dr. Dudley “Doc” Noble, patriarch of the Noble family. A two-fisted scientist seemingly more at ease with machines than with other people, Doc will nevertheless go to any lengths he deems necessary to defend his family. He has access to a vast supply of advanced weaponry and equipment, which he can access with simple verbal commands (e.g. "Gun" brings him an energy gun; "Jet Pack" brings him a jet pack, etc.)
"We're trying to get something going called Noble which is sort of a Charles Bronson-type action man who solves lots of problems; like an assassin sort of guy," Jones said in one interview.
"In Hollywood these things don't happen overnight. It's an unbelievably long process and we've been on this 12 months, so maybe in another two years something might come to the screen. I want to play the title character."
"It's fast cars and big guns and lots of action. He's like a young Charles Bronson, if you like. We've got the first draft from Howard so it's the most frustrating thing. It's just a matter of jumping through the hoops that Hollywood puts in the way for you."
Jones is currently working with screenwriter Howard Chaykin on revamping the comic book character.