The third image, which is shown in a bigger larger format, is a poster promoting the New World arc. One Piece: The New World arc is set to air in anime form on October 2nd, around 45 chapters behind the manga and a year after mangaka Eiichiro Oda first introduced it.
PS: The anime is still called One Piece. The arc is called New World. As far as we know, FUNimation will simulcast Saturday, October 1 at 10:00 PM on http://www.onepieceofficial.com