Will AVENGERS: ENDGAME's Re-Release Lead To It Dethroning AVATAR At The Global Box Office?

Will AVENGERS: ENDGAME's Re-Release Lead To It Dethroning AVATAR At The Global Box Office?

Avengers: Endgame returns to theaters this weekend with some extra content after the credits, but will that help it to finally take down Avatar? A new in-depth report reveals what its chances are...

By JoshWilding - Jun 29, 2019 01:06 AM EST
Filed Under: Avengers: Endgame
Source: Deadline
It's been nearly a decade since Avatar arrived in theaters and not a single movie has managed to take it down at the worldwide box office since. Avengers: Endgame is close, though, as the Marvel Studio release is just $37 million away from the sci-fi adventure's $2.79 billion haul.

Yesterday, Disney re-released Avengers: Endgame in 2,025 theaters in North America and in 38 countries overseas. Fans who booked tickets are being treated to a limited edition poster and some extra content once the credits roll, but will this weekend see the movie finally take down Avatar? Sadly, no.

According to Deadline, Avengers: Endgame is currently projected to gross around $10 million - $15 million worldwide, which means that final $22 million - $27 million might require another re-release.

Disney aren't looking to topple Avatar with this re-release, and this appears to be simply a smart business decision to earn more money and take advantage of the increase in interest Spider-Man: Far From Home will give it. Avengers: Endgame is falling short of James Cameron's movie because that benefited from the 3D fad in 2009 and a lengthier run in China.

Avatar also performed better overseas (which was a result of its revolutionary 3D technology).
 
Sources believe that Avengers: Endgame may end up playing as a double feature with The Lion King, and it could be re-released over Labor Day weekend for one final push.

For now, though, we'll just have to wait and see if it can become the world's biggest movie. 

Hit the "View List" button for comments from the Russos
on the new Captain America, Loki's future, and more!

Why Thanos Failed



As Avengers: Endgame progresses, it quickly becomes clear that Thanos' plan was a failure. Wiping out half of all life didn't create a utopia and the drop in population only really set Earth back by half a century (meaning today's problems would resurface somewhere down the line). 

"Thanos is an egomaniac," Joe explains when that predicament was put to him and the impact it had on how Thanos' story plays out. "He was rejected in his youth when he presented a solution to his home planet and he lost it and probably lost a lot of people he cared about. So years later, he has processed his grief in a way that has convinced him that this is a really good idea."
 
"He's smart enough to know logically that it's like resetting planets like Earth back 50 years. But I think his hope was that the pain of what he had done would teach them to appreciate the resources moving forward. And by the end of the movie, he gets to the point where he's like, "I should have just wiped it all out and started over."
 

A-Force Assemble



"The number of ideas that we want to put into these movies is always far greater than the space available to realize them," the filmmakers explain when asked just how long they were planning to have a group of female superheroes assemble during the final battle with the Mad Titan.

"That's one of the ideas that stayed with us for a long time, and maybe we had tried different versions of it here and there throughout the story, and this was the particular, specific version of it that ended up working for the narrative."
 

A Different, Far More Personal Role For Black Widow



Black Widow met her maker in Avengers: Endgame and as upset as fans have been by this, it felt like a pretty logical way to end her story. Now, Anthony has revealed that he and Joe were originally planning to give the hero a very different role as she dealt with the fallout from the Mad Titan's attack.
 
"One thing that we talked about a lot—and I thought was really profound, but it was almost too large of an idea for us to wrangle, but we did try for a while—is just the idea that one-quarter of all children have no parents. Assuming you started with two parents. So that’s a lot of global orphans. Just the staggering number of that. I believe at one point really early in development, Black Widow was actually leading the organization in D.C. that was in charge of orphans, basically. That was what she was heading up five years later. But yes, it’s fascinating when you start running it down."

 

Was Iron Man Right?



When Iron Man returns to Earth, he wastes no time in making his grievances with Captain America known, and while much of what he says is clearly a result of the trauma he's been through, the Russo's say that this was a way of showing that his stance in Civil War may have been the correct one - to an "extent," at least.

"He was not wrong that there was a great threat coming, and they needed to build a suit of armor around the world, and at what point do civil liberties trump—no pun intended—do civil liberties come before the government’s ability to protect its citizens?" Joe asks.
 
"I think what’s interesting is that to some extent, they had to go through this. There was a sense of destiny to this. They had to go through it to win it. And in a way both he and Cap were right."
 

Why We Didn't See Normal People Return From The Dead



Something we never see in Avengers: Endgame is how normal people react to the dead returning. So, why was that not included?  "Well, when we see those things in movies, I just feel like I disconnect from them, because I don’t know those people," Joe says. "And so we always try to find a way to tell that story through the characters that we have and that we care about."
 
"And as directors, we’d rather direct a scene between Elizabeth Olsen and Jeremy Renner than with Extra 4 and Extra 5," He concludes, fully justifying this decision. 
 

Stan Lee's Legacy

Stan-Lee


"Stan was a ball of energy—very entertaining. He had the same joke every time he came to the set, which was, 'Why do I only get one line?'" Joe recalled of the late, great comic book creator.
 
"The first time we’d ever worked with him was on Winter Soldier," Anthony added. "He showed up just cracking jokes, talking to everybody, shaking hands. To see everybody light up — when Stan was doing these cameos, there were always twice as many people on set. Everybody wanted to be there — we were in awe of him."
 

Time-Travel Confusion



For weeks now, fans have been debating the mechanics of time-travel in Avengers: Endgame and the filmmakers have once again attempted to explain how they perceive it. "Here’s the most important thing about time travel: It doesn’t exist," Anthony joked.

"According by the rules of the movie, as stated by the Hulk and by The Ancient One, we go to great pains to tell you that Back to the Future is bullshit," Joe added.
 
"If you’re trying to change the rules of time travel in a movie, unless you are super clear and point out that these are not the rules from Back to the Future, people just won’t understand it. We learned about this after three test screenings. We had to go back and add in more jokes about Back to the Future so that people would take our multiverse theory seriously."
 

Explaining The Multiverse



"The Hulk says if you’re in the present and you go back to the past, you cannot affect the present because it has already occurred. That now becomes your past. Right?," said Joe Russo. "And if you’re [currently] in the past, this is now your present. And anything you do in that time shift would create a multiverse reality. It will create a new future, but it’s not going to affect your past."
 
“But to be honest, talking about time travel is very similar to talking about god," said Anthony. "Everyone’s going to have a different understanding of what it is." Joe agreed: "At the end of the day, any thinking about time travel breaks down. What we tried to do was make sure the rules we were playing with [in regard to] time travel were honored by the plot of the movie."
 

Iron Man Had To Die



"In a way, Tony was always fated to die," Joe says when asked about Iron Man's heartbreaking fate in the movie. "He was a futurist, always haunted by what was around the corner. [He went from] someone with an ego to someone who was completely selfless in the end. So that seemed like a very noble trajectory."

"Initially, he didn’t say anything when he was facing off with Thanos — he just gets the stones and snaps. But we were in the edit room and it just felt a little flat," Anthony adds, crediting editor Jeff Ford with one key change. "He's edited more Marvel movies than anybody. He said, ‘What about 'I am Iron Man?’ And we were like, that’s it!"
 

Captain America Is Worthy



Arguably one of the best moments in Avengers: Endgame comes when Steve Rogers finally wields Mjolnir. Asked why it was then that Captain America was finally deemed "worthy," Joe said: "Do you think he was worthy in Ultron, but he just didn’t pick up the hammer so he didn’t hurt Thor’s feelings? Because clearly Thor’s very sensitive."

That's something Joss Whedon also alluded to when Avengers: Age of Ultron was released.
 

Cutting Hawkeye From Avengers: Infinity War



The movie's writers recently revealed that the opening scene with Hawkeye was originally going to take place in Avengers: Infinity War and now Joe has elaborated on why that was moved.
 
"We were originally going to include that at the end of "Infinity War." Hawkeye wasn't going to be in the film, and then at the end when Thanos snaps his fingers, we were going to cut to black and then come up on a family picnic at [Clint] Barton's (Hawkeye's) house. We wanted the audience to be confused. "Why are we here, what am I watching?" And then after Barton's family slowly disappeared we'd cut back to Bucky. We tried it, but we found that it was too jarring of a concept. So I thought, why don't we remove it from the body of this movie and move it to open the next movie. It's a great way after a year to remind you of the pain that everyone was feeling."

 

Why We Got A Five-Year Time-Jump



The moment "Five Years Later" pops up on screen, it becomes clear that the MCU as we know it is gone and the ramifications of Thanos' actions have been felt in a significant way. "We wanted something that allowed them to change enough," Joe explains when asked about the time-jump. "We needed enough time for them to process their grief that it would alter them as people."
 
"They accepted it and made choices about how they were going to proceed with their future, and that changes people. Clearly, Banner has changed dramatically."
 
Anthony adds: "It gave Tony enough time to have a daughter he can interact with."
 
"Thor became increasingly depressed and isolated. So one year wouldn't have allowed for quite the effect and five makes it feel more permanent to the audience," Joe concludes.
 

Why The Falcon Is Captain America



At the end of Avengers: Endgame, the MCU has a new Captain America in the form of Sam Wilson. Why, though, was he a better choice to wield the shield than Bucky? "We definitely would sit around and talk about what made the best story moving forward, and Sam just always felt like the right recipient," Joe confirms. "After all, Bucky is damaged."
 
"And Sam seemed to most share [Steve Rogers'] qualities," Anthony adds. "When they first met, the bond between those two characters just spoke to a symmetry in their moral nature."
 

Loki's Future



The God of Mischief died at the hands of Thanos in Avengers: Infinity War but he escaped with the Tesseract when we caught up with his past self in 2012, so what does that mean for Captain America's attempt to fix the timeline by returning the Stones? 

"Loki, when he teleports away with the Time Stone, would create his own timeline," Joe confirms. "It gets very complicated, but it would be impossible for [Cap] to rectify the timeline unless he found Loki. The minute that Loki does something as dramatic as take the Space Stone, he creates a branched reality."
 
"We're dealing with this idea of multiverses and branched realities, so there are many realities," Anthony says, further reiterating plans to explore the Marvel Multiverse moving forward.
 

Captain America's Return



Despite conflicting remarks from Avengers: Endgame's writers, the filmmakers stand firm with the idea that Captain America created a new timeline when he returned to the past to find Peggy Carter and grow old. Now, Joe has reiterated that "he would have to come back to this timeline in order to hand off the shield."

"There's a question of, how did this separate timeline Cap come to reappear in this timeline and why?" Anthony added and when Joe was asked if that's a story for another day, he said: "Correct." In other words, it definitely sounds like Steve Rogers' story in the MCU isn't quite over just yet. 
 

Gamora May Have Been Dusted



At the end of Avengers: Endgame, Star-Lord is showing looking for Gamora. The 2014 version of the character embraced her heroic side despite still being under her father's thumb, and seemingly went on the run after his forces were wiped out by Iron Man.

However, there's nothing to say she wasn't dusted along with the rest of them according to Joe. 

"We don't know whether she was dusted or whether she survived. That's probably a question that "Guardians [3]" will answer," he teased before Anthony added: "Quill doesn't know either."
 
Many thanks to Business Insider, The Hollywood Reporter, and Slate for the quotes used here.
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bkmeijer2
bkmeijer2 - 6/29/2019, 1:27 AM
I think if cinemas do a marathon of Endgame and Far From Home, it will most likely bring in the required money
dracula
dracula - 6/29/2019, 1:52 AM
@MalseMarcel - Endgame's extended cut on its own will make them enough
lvcl
lvcl - 6/29/2019, 3:27 AM
@MalseMarcel -
With a 15-20 minutes extended version of course that ENDGAME get #1
But just for a few more seconds I think not
Imfunnyhow
Imfunnyhow - 6/29/2019, 1:28 AM
"Will AVENGERS: ENDGAME's Re-Release Lead To It Dethroning AVATAR At The Global Box Office?"

It should. It's truly one of the most epic films of all time....
Solarkalel85
Solarkalel85 - 6/29/2019, 1:33 AM
@Imfunnyhow - very true
dracula
dracula - 6/29/2019, 1:55 AM
@Imfunnyhow - Avatar is the most overrated movie ever. It's just

with aliens, ill stick with the real avatar
Fishandchips
Fishandchips - 6/29/2019, 2:48 AM
@dracula - or Ferngully haha
dracula
dracula - 6/29/2019, 2:54 AM
@Fishandchips - Didn't think anyone knew about that movie, I only know about it because of a Nostalgia critic review
ElvenKingSlayer
ElvenKingSlayer - 6/29/2019, 3:10 AM
@Fishandchips @dracula - or the Last samurai with Tom Cruise. Not even the Blue cat-people are original. Check out the comics Timespirits published by Marvel 😂😂
Fishandchips
Fishandchips - 6/29/2019, 3:53 AM
@dracula - haha my Nan had it on VHS and I used to watch it with my siblings and cousins at least once a month when we were kids.
Fishandchips
Fishandchips - 6/29/2019, 3:54 AM
@ElvenKingSlayer - haha innit!
TanukiTrooper
TanukiTrooper - 6/29/2019, 1:55 AM
The cinemas in Australia only did a limited release, but they were pretty much all booked out. So fingers crossed!
dracula
dracula - 6/29/2019, 1:56 AM
The true Avatar

James Cameron's is so overrated
TheCoonII
TheCoonII - 6/29/2019, 2:07 AM
Alone? No
Combined with a boost from far from home? YES
godzilla83
godzilla83 - 6/29/2019, 2:20 AM
It didn't beat avatar, the movie is a flop
Knightrider
Knightrider - 6/29/2019, 2:47 AM
Delay home release until Xmas. Then Re-Release it over the Xmas period and call it a proper directors cut.
Saga
Saga - 6/29/2019, 2:47 AM
Avatar is probably getting released again before the sequel so all of this is pointless
Kevwebsz
Kevwebsz - 6/29/2019, 2:53 AM
Endgame also has way more competition and is 3 hours long so it's gonna be close.

DoubleD
DoubleD - 6/29/2019, 3:23 AM
I saw Avengers Endgame and it was AWESOME !!!

The Stan Lee tribute is worth the ticket. Just amazing.

Spider-Man Far From Home clip was AMAZING and Hulk scene was great !!!
SanFranLand
SanFranLand - 6/29/2019, 8:28 AM
@DoubleD - Going in 2 hours! Can’t wait to spend the morning/afternoon with these amazing characters we’ve grown so close to and legit GROWN alongside. To see them take the crown would always be a special little nod to all ya lifelong comic books fans. Remember the whole “nerds” concept with comics? Hardly anymore these days.
GeneralZod
GeneralZod - 6/29/2019, 3:46 AM
Passing Avatar will be tough. I've said it before: the 3-hour plus running time does Endgame no favors in getting fans to do repeat and three-peat viewings.
Tonic24k
Tonic24k - 6/29/2019, 3:53 AM
Just saw it again last night. Well worth the money.
Idrisman
Idrisman - 6/29/2019, 3:59 AM
The rerelease us a desperate move to become #1 by a margin of what, $1 million? Avatar was the highest grosser by a margin of $900 million when it rereleased.
ShellHead
ShellHead - 6/29/2019, 6:02 AM
Endgame already topped Avatar's first run gross, during the summer and in a third of the time. The only reason it may come less than 1% short is because of Avatar's re-release. Keep it up, Avengers.
SanFranLand
SanFranLand - 6/29/2019, 8:32 AM
@ShellHead - How are people not first-and-foremost shouting this the most? It’s ALREADY beat the initial run! Deadpool opened Feb for blockbusters, Star Wars started coming out in Christmas. We are in a whole new ballpark of 365 days a year BLOCKBUSTERS eating into the tail of each other’s products. Shit has changed since the Avatar landscape. Their re-release was way after the fact wasn’t it? This is the same damned run and one last push! This takes some massive balls but in a day and age when Instagram is the attention span, sure, this is a re-release. Got my ticket and can’t wait!
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