EDITORIAL: When We're Getting A New Avengers Trailer, What It Will Show, And What It's Effects Will Be

EDITORIAL: When We're Getting A New Avengers Trailer, What It Will Show, And What It's Effects Will Be

I'm extremely pumped (woo!) for the Avengers, and have calculated to the best of my ability when the next trailer will be released.

Editorial Opinion
By Altair - Jan 29, 2012 02:01 PM EST
Filed Under: Avengers

The last Avengers trailer set an iTunes record until TDKR squashed it, but that's not the point. As the release date inches ever closer, the public hype seems to be very low currently. Marvel WILL stop that. Maybe not Marvel, but we know the House of Mouse isn't going to step back and let Batman take the fame.

The previous trailer showed some action, and set up Loki as the main villain. Let me stress, LOKI will be the main focus in terms of villains. The villains ARE aliens. Confirmed, Fiege said it himself, and I quote, "The identity of the alien race is not impactful." Aliens. Not important to the story, other than being the MacGuffins used to unite the team.

Disney has made it clear that the new LEGO Avengers licensed sets will hit stores in April. We also know, through descriptions of the sets at Toy Fair, that the aliens are in at least one of these sets. So, we will know the identity of the aliens in the movie before April.

These means it is probable that the next trailer will include a shot of the aliens and reveal their identity. When is the next trailer? The Super Bowl. It will be a 30-second TV spot which will ideally show the public that this movie is a connection of all previous Marvel Studios films. It will show slight flashbacks, to again highlight the shared universe, then set up the premise and show the aliens.

This is when the marketing onslaught will begin. Starting with a longer trailer released about a week after the Super Bowl, a viral website, and some toys appearing in stores. By March, we will see smaller merchandise, like lunchboxes, backpacks, and apparel. By April, Avengers will be a household name. Toys like the LEGOs will launch, tie-in comics will release, and TV Spots will flood the airspace. Avengers will most likely perform quite well.

After that distraction, let me provide you with what the article was for: what the trailer will show. It will be released a week after the Super Bowl, as fore mentioned, and will be a much longer version of the 30 second spot. It will show that Steve, Tony, Bruce, and Thor are the same people as in their established movies and will blend them. After a forty five to sixty second catchup montage, the trailer will address the army, whoever they may be, and show the Avengers fighting them for the first time, in their unified glory.

How do you think the trailer will be? Will it showcase the aliens? Sound off in the usual place.

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THORGodOfThunder
THORGodOfThunder - 1/29/2012, 2:53 PM
Good article, sounds pretty likely what will happen..just dying to see a new trailer!!!
CraptainAmerica
CraptainAmerica - 1/29/2012, 2:59 PM
So this is just theorising?
Gerrit
Gerrit - 1/29/2012, 2:59 PM
They need to flood every form of media with all tey can think of that shows how awesome The Avengers will be because of the shared universe. Any person can make a movie that has many superheroes in it but building a shared universe that culminates in such a big movie is something else and that's what they need to show.
TheMadman
TheMadman - 1/29/2012, 3:13 PM
Yeah, they need to showcase the Hulk. Despite what happens when he gets his own movies, people still love him - and if he's with those 3 people will be like "OH F-CK I NEED TO SEE THAT ZOMG EPIC TEAMUP" Just like we have for the past few years. ^_^
PaulRom
PaulRom - 1/29/2012, 3:15 PM
Good write up. A lot of this sounds plausible.
I REALLY hope we see Loki's army in the TV spot and/or Trailer. And yes, more Hulk is a MUST.
Altair
Altair - 1/29/2012, 3:24 PM
Thanks, guys, it means a lot. Hulk probably will have a lot of screen time in the next trailer.

@Craptain America Yes, just a humble nerd's thoughts.
superotherside
superotherside - 1/29/2012, 4:06 PM
Awesome write up dude. ;)

I agree, everything you said sounds very probable. BTW do you have a twitter? That's where a lot of us CBMers hang out. ;) Mine is: superotherside
jessepostal
jessepostal - 1/29/2012, 4:36 PM
i dont think well see another full length trailer till a few weeks after the 30 second spot during the super bowl, and i don't think there gonna showcase the hulk, they will show a glimpse or 2 of him but the hulk is kind of his own unique character that is special when he hits the screen and marvel knows that. Everybody wants to see the hulk and they also know that and there not gonna waste his scenes and the huge presence he brings all on a trailer.
95
95 - 1/29/2012, 5:06 PM
Since one of our dear editors insist that the Leviathan is a snake-like monster/alien pet I say we'll see it wrap it's body around a New York skyscraper with The Avengers looking up overwhelmed.. And perhaps a clip of Loki making his dirty deal with the army. Oh yeah, and the Helicarrier's epic introduction.
Loki666
Loki666 - 1/29/2012, 6:34 PM
Maybe a much more dangerous pet than the owner knows, and when it gets off its leash and inflicts too much harm on the owner's associates he has to help put it down and accept the loss.
incrediblesuperbatspider
incrediblesuperbatspider - 1/29/2012, 6:35 PM
That's nice and all, but you left out the part about spiderman being in the avengers...according to my trusted sources, spiderman will appear in the trailer for about half a second, because Sony is going bankrupt and Andrew Garfield needs the publicity...So yeah there's your rumor....I predict a few more senseless articles pertaining to spiderman and a poll (just for adsense money) asking whether we think spiderman will be in the avengers trailer in 3...2...1..
Altair
Altair - 1/29/2012, 6:46 PM
@Dromeo. Can you prove I can trust your trusted sources? If you can prove some validity I'd be happy to help promote it, but seeing how most rumors are false, well... And while we're on topic, Sony maybe going bankrupt, and I'm sure Marvel would benefit if TASM makes a crapton of money, but how would him being in the trailer for half a scene really affect any business? Please elaborate, I'm interested, dead serious.
Altair
Altair - 1/29/2012, 6:47 PM
@Loki666. Lol. They will make a LOT of money even if Avengers sucks, that's the truth.
incrediblesuperbatspider
incrediblesuperbatspider - 1/29/2012, 7:53 PM
@altair...it was a joke...I was poking fun at the inclination of everyone on this site to believe one little ridiculous rumor such SD the spiderman one which started with what's likely an old woman's mistake. It then snowballee into a few articles and some ludicrous polls
incrediblesuperbatspider
incrediblesuperbatspider - 1/29/2012, 7:53 PM
*as
*snowballed
Ace101
Ace101 - 1/30/2012, 3:20 AM
This is a statement by Feige from http://m.au.ign.com/articles/1200649
"[Loki] does say to Tony Stark at the end of the footage we showed today, he tells Tony that he has an army," reiterated Feige somewhat cryptically. "And that army is not just stuntmen in mocap suits. It'll be extremely, extremely large and something that links not only into the movies we've made but the movies we're going to make. So it's a big play that we're not quite ready to talk about."

nek minnit

"Who said they were aliens?" he teases. Beings from the Nine Realms, then, ventures Empire? "Closer...It's not Skrulls, I've been clear about that. Beyond that, we want to hide it. The identity of the alien race is not impactful. It exists in the comic books, but we're not setting up the Kree-Skrull war or anything like that."

im going to go with either Annhilus, Thanos's Army.
marvel72
marvel72 - 1/30/2012, 5:43 AM
the trailer will probably surface after the superbowl.
antonio
antonio - 1/30/2012, 9:32 AM
I expect it to be marketed like the Transformers films(monologue from bad guy or good guy, hot chick, few jokes, and loads of action). Only it will actually be good.
Ace101
Ace101 - 1/30/2012, 9:29 PM
the identity of the loki's army will important/significant but not in the Avengers movie, it will be more relevant to the movies in phase 2 like doctor strange, Gotg, Inhumans and maybe Thor 2
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